1. “You’re not you when you’re hungry.” Kristina Thorud and Monica Truax BA 493 Integrated Marketing Communications

2. IMC “You’re not you when you’re hungry.” - Print, media and web-based ads in 2010. - Satisfies mental and physical exhaustion caused by hunger.

3. Carole Walker VP of IMC at Mars Chocolate of North America “There’s no better environment to introduce Snickers new advertising campaign than the Super Bowl… The brand’s new advertising is funny, iconic and sure to be part of the national conversation that takes place during and after the game.”

4. Campaign Debut - Super Bowl XLIV “Game” ◦ Featuring Betty White and Abe Vigoda Commercial #1 Ad during 2010 Super Bowl (8.68) ◦ USA Today Ad Meter Print Ad:

5. Follow-Up Ad “Road Trip” ◦ Featuring Aretha Franklin and Liza Minnelli Commercial

6. Newest Installment Super Bowl XLV “Logging” ◦ Featuring Richard Lewis and Roseanne Barr Commercial Top-rated ad in Funniest Commercials ◦ TiVo Ad Ranking

7. Print Ads to Follow Consistent message Consistent tone Consistent image

8. Interactive Website Watch most recent commercial Learn about new products, promotions and sponsorships Celebrity endorser Snickers.com

9. Relation to Class Television based Media Strategy ◦ Reaches the Super Bowl audience ◦ Otherwise, uses pulsing scheduling method  Simple message requires less frequency ◦ Reinforce without over exposing Commercial Advertisements ◦ Creative ◦ Humor appeal ◦ Celebrity endorsers

10. Happy Valentine’s Day Questions?