1. IPHONE DEMAND OUTSTRIPS SUPPLY IN CHINA KENRO MORIUCHI

2. CURRENT SITUATION

3. STAKEHOLDERS STAKEHOLDERS OF THE SITUATION Manufacturers & Individual Sellers Apple & Unicom Consumer China Telecom/ China Mobile

4. GRAPH

5. ALTERNATIVES: CONSUMER WHAT IS THE BEST CHOICE?? Buy Another Phone? WAIT?

6. WAITING FOR IPHONE IPHONE/ BUYING FROM OTHER SOURCE Can enjoy the benefits of iPhone. Uncertain waiting time. Uncertain price (iPhones people import from Hong Kong)

7. BUYING A DEVICE FROM ANOTHER COMPANY Quick satisfaction Price does not have great change Cannot enjoy benefits of iPhone

8. FINAL DECISION (CONSUMER): WAIT

9. SUPPLY THE IPHONE TO MEET DEMAND More ProfitMay Be Time Consuming

10. DO NOT SUPPLY THE IPHONE AND EXPECT PROFIT FROM OTHER NATIONS Widespread of popularity of iPhones No time or effort Uncertain demand (Difficulties in predicting future) Wasting favorable profits that are definite

11. ALTERNATIVES: SUPPLIER (APPLE & UNICOM) WHAT IS THE BEST CHOICE?? Do Not Supply iPhones Supply iPhones in China

12. FINAL DECISION (SUPPLIER): SUPPLY Supplying iPhone in China Prevents Substitution/ Buying Phone From Elsewhere Expected Increase in Profit/ Satisfaction