1. Google Confidential and Proprietary 1 1 Liposuction & Abdominoplasty United States Quarterly Update Last Quarter: Q2 2014 August 2014

2. Google Confidential and Proprietary 2 2 Desktop queries declined by -9%, while Mobile queries grew by 20% and Tablet searches declined by -4% YoY in the same period Queries grew by 3% in Q2 2014 in the Liposuction & Abdominoplasty Category

3. Google Confidential and Proprietary 3 3 Liposuction & Abdominoplasty: Q2 2014 Auction Metrics Update Source: Google internal search data, based on pre-categorised queries for the Liposuction & Abdominoplasty. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Impressions (Q2 2014 Y/Y: -8.85%) Clicks (Q2 2014 Y/Y: 0.65%) Actual CPC (Q2 2014 Y/Y: 25.29%, Avg:$3.18)

4. Google Confidential and Proprietary 4 4 Liposuction & Abdominoplasty: Q2 2014 Auction metrics update Source: Google internal search data, based on pre-categorised queries for the Liposuction & Abdominoplasty. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Auction Stats by Platform: Q2 2014 YoY and Averages (where applicable) Platform QueriesImpressionsClicksAd CTR YoYAd CTR AvgCPC YoYCPC AvgAd Depth YoYAd Depth Overall2.51%-8.85%0.65%10.42%2.16%25.29%$3.18-1.45%5.00 Desktop-9.14%-15.58%-16.68%-1.31%1.79%22.16%$3.380.28%6.18 Mobile19.52%2.50%25.53%22.47%2.72%43.32%$2.853.36%3.68 Tablet-3.83%-4.20%9.38%14.18%2.31%19.38%$3.40-6.19%5.39 Ad Depth (Q2 2014 Y/Y: -1.45%, Avg:5.00) Ad CTR(vQ2 2014 Y/Y: 10.42%, Avg:2.16%)

5. Google Confidential and Proprietary 5 5 Liposuction & Abdominoplasty: All Devices Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Liposuction & Abdominoplasty. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Queries Y/Y 2.51% Impressions Y/Y -8.85% Clicks Y/Y 0.65% Ad CTR Y/Y 10.42% (2.16%) CPC Y/Y 25.29% ($3.18)

6. Google Confidential and Proprietary 6 6 Liposuction & Abdominoplasty: Desktop Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Liposuction & Abdominoplasty. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Queries Y/Y -9.14% Impressions Y/Y -15.58% Clicks Y/Y -16.68% Ad CTR Y/Y -1.31% (1.79%) CPC Y/Y 22.16% ($3.38)

7. Google Confidential and Proprietary 7 7 Liposuction & Abdominoplasty: Mobile Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Liposuction & Abdominoplasty. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Queries Y/Y 19.52% Impressions Y/Y 2.50% Clicks Y/Y 25.53% Ad CTR Y/Y 22.47% (2.72%) CPC Y/Y 43.32% ($2.85)

8. Google Confidential and Proprietary 8 8 Liposuction & Abdominoplasty: Tablet Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Liposuction & Abdominoplasty. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Queries Y/Y -3.83% Impressions Y/Y -4.20% Clicks Y/Y 9.38% Ad CTR Y/Y 14.18% (2.31%) CPC Y/Y 19.38% ($3.40)

9. Google Confidential and Proprietary 9 9 Liposuction & Abdominoplasty: Cross Platform Search Trends Source: Google internal search data, based on pre-categorised queries for the Liposuction & Abdominoplasty. Note: In-quarter metrics for Query Volume and Ad Depth are only available. 56% of all Searches are now on Mobile Devices Liposuction & Abdominoplas ty: % of Queries by Device

10. Google Confidential and Proprietary 10 Google Confidential and Proprietary 10 Thank You!

11. Google Confidential and Proprietary 11 Google Confidential and Proprietary 11 Definitions Devices: –Overall: Devices across Google Search(Desktop, Mobile, Tablet) –Mobile = Overall – (Computers + Tablet) –Tablet = Overall – (Mobile + Computers) –Mobile is Mobile High End devices with a full browser –Tablet is Tablet devices with a full browser Metrics –Queries: Searches by users on Google Search –Impressions: AdWords ads shown against search queries on Google Search –Clicks: Clicks on AdWords ads –CPC: Cost per Click (Cost ÷ Clicks) –Ad CTR: Click-through Rate (Clicks ÷ Impressions)