1. AVE ANALYSIS FOR EVENT Global Investment Summit - Macedonia 2025 -

2. CONTENT Introduction Total number of articles for Global Investment Summit – Macedonia 2025 - for period 1.07.13 - 18.09.13 Internet evaluation TV evaluation Radio evaluation Print evaluation AVE Total /prices in euro for Global Investment Summit – Macedonia 2025 - for period 1.07.13 - 18.09.13 AVE Internet /prices in euro AVE TV /prices in euro AVE Radio /prices euro AVE Print Media /prices in euro

3. INTRODUCTION AVE analysis is a shortcut for ADVERTISING VALUE EQUIVALENCY It’s a method who serves in comparing the price of the advertising space with an appropriate gross area or gross duration of the articles, with intent to get an appropriate commercial value of the articles We have to point out that the AVE method is not a completely precise instrument. The amount obtained with this method serves as an illustration for the value of the articles, in case when the PR and the achieved media coverage we treat as a classic marketing. In that case the AVE analysis is approved by the profession The prices of the media space in the printed media, television, radio and internet, PressClipping represents as an arithmetical average. That means that the average prices of the media buying have been taken to represent the prices of an article and all the articles in general The measurement unit for printed media is cm2, for television is a second. The data of the area surface of the articles in the printed media, the duration of the TV articles and the number of articles for Internet we took from our database Its important to point out that the agencies can have different approaches or methods while making the AVE analysis In the AVE analysis the prices are in euro, without VAT

4. TOTAL NUMBER OF ARTICLES FOR GLOBAL SUMMIT MACEDONIA 2025 FOR PERIOD 1.07.13-18.10.13 Internet341 TV30 Radio9 Print52 Total432 Internet79% TV7% Radio2% Print12% Total100%

5. INTERNET EVALUATION

6. TV EVALUATION

7. RADIO EVALUATION

8. PRINT EVALUATION

9. AVE INTERNET / PRICES IN EURO

10. AVE TV / PRICES IN EURO

11. AVE RADIO / PRICES IN EURO

12. AVE PRINT MEDIA / PRICES IN EURO

13. AVE TOTAL / PRICES IN EURO

14. Total Advertising Value Equivalency for the event: Global Investment Summit - Macedonia 2025 - is 246.775 Euro

15. PROJECT: AVE ANALYSIS FOR FOR CLIENT: MACEDONIA 2025 PRODUCTION: PRESSCLIPPING MACEDONIA OCTOBER 2013 WWW.PRESSCLIPPING.COM.MK WWW.M1G.INFO ТЕЛ. (02) 30 94 025, INFO@PRESSCLIPPING.COM.MK