1. Windows Media DRM Device Ecosystem For Windows Vista Milan Gada – Program Manager Kevin Lau – Program Manager Windows Media (Content Access Technologies) Microsoft Corporation

2. Agenda Windows Media DRM overview Windows Vista Content Protection Infrastructure Windows Media Devices Technologies Future roadmap Discussion

3. Windows Media (WM) DRM Comprehensive DRM system Enables multiple digital media business models One-time purchase SubscriptionRentals Enables various user scenarios on PC and devices Storage and playback of premium content Streaming of premium content In use by many content service providers Napster, Yahoo Music, Movielink, and more…

4. WMDRM Technologies Porting Kits (PK) ANSI C source code, whitepapers, tools, and documentation WMDRM-Portable Device (PD) WMDRM-Network Device (ND) Software Development Kits (SDK) Format SDK – PC applications RM SDK – Rights Management Server

5. WMDRM Ecosystem PC – Organized and Play Copy Stream Burn (Music CD) Network Devices (WMDRM-ND) Remoted UI and playback (MCX) Playback on CE device (WMDRM-ND) Indirect License Acquisition Direct License Acquisition Portable Devices (WMDRM-PD) (WMDRM-PD) Premium Content

6. Windows Vista Content Protection Infrastructure

7. Protected Media Path (PMP) Strengthen platform robustness for next-generation content (e.g., AACS) Interoperates with other protection systems (e.g., DTCP) Improved protection against content piracy Improved control of PC AV outputs Protects content crossing user accessible bus Process media in a protected environment

8. PMP Overview Protected Video Path PE Application Media Interoperability Gateway Video Compositor Kernel Graphics Device Command/Control Media Interoperability Gateway Extensible platform for sourcing, sinking and manipulating protected media content Governs policy usage Run media in separate process Video Sink Video Decryptor Video Decoder Audio Decryptor Audio Decoder Input Trust Authority Policy Engine Media Source Protected User Mode Audio PE User Mode Audio Audio Device Kernel Output Trust Authority Input Trust Authority Audio Sink

9. Secure Transcoding PMP provides a safe environment for Secure Transcoding of DRM protected content Transcoding of content can occur on the fly Copying via WMDRM-PD or Streaming via WMDRM-ND or Can be pre-cached User scenario example Recording in 5.1 Dolby Surround Want to play on a portable device with stereo

10. Rapid Rights Query Enables fast access to DRM rights for particular content Makes smart decisions on how to present content Allows display views based on DRM Rights – e.g., license required DRM intelligently caches data to optimize performance

11. Windows Media Player 11

12. Synchronization To PD

13. PC To PC Streaming Share your protected content in your home ecosystem No longer need to know what computer the content is on No need to acquire a new license from service provider Uses WMDRM-ND Technology

14. PC To PC Streaming Milan Gada Program Manager Windows Media

15. Windows Media Devices Technologies

16. WMDRM Portable Devices

17. Store and playback WMDRM protected audio and video content Provides support for Indirect License and Direct License Acquisition Time and count based usage models Currently PlaysForSure – Logo Certification Program Ensures device and service interoperability There are more than 20 device OEMs with PlaysForSure devices E.g., iRiver, Creative, Samsung… etc. There are 115+ PlaysForSure devices

18. Direct License Acquisition Acquire licenses for protected content directly from your device Acquire content whenever you want, where ever you are… PC interaction not required WMDRM-PD Porting Kit enables this scenario

19. Verizon VCast DLA Kevin Lau Program Manager Windows Media

20. WMDRM Network Devices Stream protected content From PC to Network Devices Between Network Devices E.g., Xbox 360, Roku Soundbridge, DLink DSM 320, etc.

21. Device To Device Streaming Stream protected audio content from a portable device to a WMDRM-ND receiver device using MTP over USB Enables users to play protected content While playing games on Xbox 360 While driving on your car stereo WMDRM-ND Porting Kits enable this scenario

22. Device To Device Streaming Milan Gada Program Manager Windows Media

23. Future Roadmap

24. WMDRM-PD Updates Strong focus on Mobile space! CTIA ‘06 – announced significant investment Some current partners NokiaMotorolaVerizon Working for a seamless user experience

25. WMDRM-ND Updates Transmitter Video support Transmission on any transport layer Multiple receiver support Receiver License chaining

26. Copy From Device Enable devices to encrypt media with WMDRM Enable devices to issue WMDRM licenses with simple policy Over MTP/USB only License will be in WMDRM-PD format License will be bound to receiving WMDRM-PD device Porting kit will be available by end of this 2006

27. Call To Action Make use of Windows Vista WMDRM technologies to Build exciting new user scenarios Deliver premium content to the PC Make use of WMDRM Porting Kits to Build great device experiences Enable premium content flow in home ecosystem Ask your questions Ask the experts or E-mail: askdmd @ microsoft.com

28. Additional Resources Web Resources DRM http://microsoft.com/windows/windowsmedia/drm/ default.mspx http://microsoft.com/windows/windowsmedia/drm/ default.mspxPlaysForSure http://www.playsforsure.com WM Licensing http://www.microsoft.com/windows/windowsmedia /licensing/default.mspx http://www.microsoft.com/windows/windowsmedia /licensing/default.mspx For questions: askdmd @ microsoft.com

29. Discussion

30. © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.