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Published byLoraine Moore Modified over 9 years ago
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REALTOR PROGRAM Summer/Fall 2010
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Oak Point: the area’s biggest & best 55+ community. Current permit allows for 1,150 homes. Averaged 65 homes delivered per year. Over 870 homes have been delivered to date.
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Oak Point’s success has been driven by 4 factors: 1. LIFESTYLE!!! 2. Low-maintenance living. 3. Beautiful single-family homes. 4. Attractive prices.
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1. The Oak Point Lifestyle Facilities The multi-million dollar clubhouse offers great resort amenities including: one indoor pool, two outdoor pools, deluxe fitness center, tennis courts, billiards, library, crafts room, Grand Ballroom with performance stage, and more. Activities Over 75 classes, clubs, activities and events are available to choose from each month, all organized by 2 full-time Social Directors. Friendships Being part of a great community with over 1,000 of their contemporaries provides residents with great fun, great friendships and a tremendous support network. Oak Point provides a lifestyle that is unrivaled in the region.
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2. Low Maintenance Living Oak Point handles the yard work, snow shoveling, and community maintenance. Oak Point’s Customer Service team is on call 24/7 to handle anything from minor repairs to major emergencies. Oak Point’s homes are designed to reduce maintenance requirements. Homeowners can spend their time on hobbies and fun instead of maintenance and chores.
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3. Beautiful Homes Single-family homes on quarter-acre lots — not condominiums with shared walls. Convenient one-story living. Homes range from 1,462 to 2,200 square feet with 2 or 3 bedrooms and a 1- or 2-car garage. Many features are available to enable your customer to build their dream home: - Family room additions - Architectural ceilings - Hardwood floors - Lavish master baths - Luxury kitchens… the list is extensive. The comfort and convenience of 1-story living in an attractive “customized” home.
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4. Attractive Price Oak Point offers Purchase Prices that are unrivaled in the region: - Re-sale homes are typically available in the low $200,000’s -New homes are currently available with base prices ranging from $235,000 to $294,000 Oak Point’s Monthly Living Costs are also very attractive: - A single monthly fee of $550 covers the clubhouse amenities, social directors, snowplowing, lawn service, trash, sewer, etc. - The monthly fee does not fluctuate based on special assessments or condo budget overruns (Monthly fee increases are tied to the government-published CPI statistics and only get adjusted on the anniversary date). -No separate real estate tax bills. -Energy efficient homes for reduced utility expenses. Customers can downsize their home investment and put some of their equity in the bank immediately.
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The Oak Point Customer The Oak Point customer lives in your town: Oak Point’s location near Route 3, Route 44, Route 24 and Route 495 makes it convenient to a wide region. Oak Point’s price range ($200,000s to $400,000) makes it economically accessible to a wide range of customers. To move to Oak Point, some customers have “traded up” from smaller houses or apartments while others have “traded down” from houses costing more than $1 million. Oak Point customers come from a wide geographic area and a wide range of current home values.
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Finding Your Customer Many potential customers are not currently actively looking for a new home — but would be if they focused on options like Oak Point. As a Realtor, you can reach out to your 55-and-over prospects such as: - Empty nesters with large houses designed for children. - People tired of the maintenance work and expense of their current homes. - People that are looking for a more enriched lifestyle. These customers will also have good reason not to “wait for the market to return” as: - They are incurring expensive maintenance, utility and taxes while they wait. - They are missing out on a great lifestyle while they wait. By educating your contacts and customers about the Oak Point lifestyle, you can expand your customer base.
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Working with the Oak Point Sales Center Oak Point’s on-site Sales Center and Model Village (featuring five furnished homes) is open daily 10-5. Simply register your customer at the Sales Center (in-person, via phone or email) and we will: - Tour your customer through the Clubhouse and Model Village. - Explain the amenities, services and monthly fees. - Provide detailed information on the available floor plans, options, and upgrades. - Show the inventory of Oak Point’s re-sale and spec homes. - Explain the mortgage options and suggested lenders. - Handle the buying and closing processes. Our goal is to make your job an easy one and your customer’s experience a great one.
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Realtor Compensation There are typically 4 types of homes available at Oak Point: - Newly built Custom-built homes (that can be delivered in 3 months). - Newly built “Spec” homes that are available for immediate occupancy. - Re-sale homes that are listed in the Oak Point Sales Center. - Re-sale homes within Oak Point that are listed by other Realtors. We offer licensed Realtors the following compensation upon their customers’ purchases: - Newly built homes (custom-built or spec) 2.5% commission - Re-sale homes listed with Oak Point: 2.5% commission Commissions are based on final sale price of the home (including upgrades) You can earn the commission from the sale of your customer’s current home, plus a commission at Oak Point.
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Realtor Protection Many potential customers have visited Oak Point over the past 11 years, but many have not seen the new model homes, the new Clubhouse facilities, and/or need to be reminded of the great lifestyle. These people can become your customers when you bring them back to Oak Point. Unless the customer is already on record from another Realtor, you will become the registered Realtor for that customer for a period of 6 months. After the 6 month period, you may extend your role as the registered Realtor (unless that customer has ceased working with you and registers at the Sales Center with a new Realtor). The goal is that even if the customer has been to Oak Point before, the Realtor that is responsible for bringing the customer to a successful transaction is compensated.
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Making It Happen Visit Oak Point to get a tour of the Clubhouse and Model Village. - We can provide individual tours or will host a reception for your team. Identify customers in your area that will enjoy Oak Point’s lifestyle: - Those looking to downsize to put money in the bank. - Those looking to reduce maintenance costs and monthly expenses. - Those looking to improve their lifestyle. Send your customers to Oak Point to the Sales Center to: - Get an introduction to Oak Point. - Visit an Oak Point event where they can meet current homeowners and see the Oak Point lifestyle firsthand. Let Oak Point broaden your customer base and become a successful part of your business.
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At home. At play. At your convenience. At a great price. Live like you are on vacation every day. Oak Point 200 Oak Point Drive, Middleboro, MA 02346 1.877.OAK.POINT / 508.923.0002 www.oakpointhomes.com
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