1. Edinburgh Sustainability Jam BlueBerry Jam Consultancy Alex Koehier Will Ma Qifeng Li Li Sun Muxi Yang

2. Scotland  22,000 tonnes of plastic drinks per year If separate for recycling it could be worth around £6 million  Low Recycling rate currently  23 Scottish council (32 in Total) failed to meet a target to recycle half of all wastes by 2013

3. Sustainable Life Style  Less bottle & cans in landfill and nature  less carbon footprint  Encourage individual behaviour to build more sustainable society

4. Scotland Zero Waste Programme Innovative ‘Recycle and Reward’ Schemes’ 10 million budget for 2014/2015 provide waste and recycling collections for businesses

5. Quantitative Analysis

7. Buying drinks City Council Personal Green Credits Recycling Machine 10p 10p Coupon Mechanism (1) Carbon Offset Certificate

8. Buying drinks City Council Personal Green Credits Recycling Machine 10p 15p Coupon Mechanism (2) Carbon Offset Certificate 5p Coupon

9. Encourage more commercial Involvement Benchmarking Methodology  Develop the platform which show the information for the organisation in Scotland to show how environment friendly are they. Green Credit for people

10. Standard Supermarket, University, Hotel, Transportation Centre, Stadium  Visitor Flow Rate/Sales Revenue  lorry route  Past Green performance  Business Activity  location

11. Benefits  Government: meet emission target  Private retailers: increase sales  Community: less litter  Customers: coupons Disadvantages  Not sustainable because government funded

12. Future Bottle deposit system  customers are getting used to it  infrastructure in place More resources  paper, cardboard, batteries, other plastic

13. Questions ? Join us! @Edblueberry_jam

14. Blueberry The company with the automatic recycling machine could get the carbon offset certificate More competitive Better Reputation Increase Sales People get green credit when they bring the bottle back