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Published byWalter Booth Modified over 9 years ago
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Revolutionizing the shopper experience. BIKT o.d. Sarajevo, Bosnia and Herzegovina April 2015 god.
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02 Project: BuyLater Helping small shops in Sarajevo, Doha, Barcelona, Venice, London, Paris, Berlin, New York, Rome … to sell more! Bosnia Percentage of tourists in 2014 Spain Percentage of tourists in 2014 Qatar Percentage of tourists in 2014 Italy Percentage of tourists in 2014 Females 44% Males 56% Females 64% Males 36% Females 49% Males 51% Females 45% Males 55% BuyLater gives to the small shops the possibility to sell to the customers who left the shop because they were not sure in buying the item, they think it was overpriced or just believed they will get better or cheaper item elsewhere. The similar problem occurs when shop is closed and the customer see the desired item behind shop window.
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03 Our solution in the shop A4 sticker an A4 sticker on the shop windows with unique QR code for that store Website and a mobile app a website and a mobile app where shop owner can manage customer requests, send info to the followers, promote store and products in real time and much more. Our solution for the Shopper With mobile app the shopper can take from 1 to 3 pictures of the product, add some info and then scan the shop QR code to „connect“ product and shop for possible later use. Later the Shopper can easily find this store, verify if the item is still available, if the price has changed or simply ask for price reduction. The Shopper can even order to bring it to the hotel, cruise ship or simply buy it via web with a guarantee!
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04 The financials The financials are based on: ↘planed marketing and sales in Bosnia and Spain, ↘only web marketing in other Bosnian, English and Spanish speaking countries. Planned objectives: ↘around 600 small shops acquired beginning with the Summer of 2016 with revenue up to 70.000 EUR ↘3.000 small shops acquired in 2017 with revenue over 300.000 EUR Number of shops in Bosnia: approximately 15.000, Total addressable market: 30%, Market share: 8% in two years, The average tourists in Bosnia spends around 550€, with 90€ from these spent on shopping, 50% from 20 to 29 years.
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05 The funding requirements WE NEED 500k EUR (till end 2016) The revenue model Sticker, APP and web application are FREE for the first year. We take from 10% to 20% of the price of the products sold on our web store. Selling advertising space on our website and app to actively promote products and services. APP is FREE for the Shopper. From 10 to 20 € on the delivery to customer in city. 0102030404 05 Most important metrics include number of shops with sticker, number of APP downloads, number of registered users, number of scans of QR code. € 45% development 35% marketing & sales 15% administration 5% unplanned
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Get in Touch BIKT o.d. Drinska 52, 71000 Sarajevo Bosnia and Herzegovina +387 61 712 713 info@bikt.ba Take photo. Scan. Buy later.
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