1. Bulk Email Sending email

2. What we'll look at... Why email is important The main features and benefits of the Engaging Networks email tool Technology overview Into the software Some tips for best practice

3. Why email is (still) important - “Everyone” has an email address - An email address is a unique identifier - Email is “private”, and - Is a direct form of communication between you and your supporter; However... Most of the email sent is unwanted SPAM. Don't be seen as part of that statistic!

4. Benefits of using EN for email - An easy way to reach all your supporters; - Personalise content using “profiles” - Pre-populated landing pages = higher conversion rates - Flexible tool for segmenting - Both email and landing pages can be fully mobile responsive – important!

5. A lot goes on behind the scenes... Technology overview ‘ Power MTA’ technology Thousands of emails per minute Multiple IPs sending email Bounce and suppression management Deliverability consultants Don’t forget SPF!

6. HTML email – some tips Use tables for basic layout Personalise the content Strategic use of images – balance between content and visuals Avoid video Use inline CSS

7. Adding links - Make them prominent - If using images, make sure there is a text link nearby - Track all links with our built in tools - always include easy to find unsubscribe option