1. HTML Email Newsletters It’s not just plain text anymore! Mark Branom, IT Services

2. Using an HTML Email Service  Campaign Monitor  http://www.campaignmonitor.com/  Constant Contact  http://www.constantcontact.com/  MailChimp  http://mailchimp.com/  Vertical Response  http://www.verticalresponse.com/

3. Top 19Tips for Writing a Newsletter 1. Identify the purpose of your email newsletter 2. Write out your vision 3. Publish your newsletters the same time, each week, like clockwork 4. Use compelling subject lines 5. Serve your readers instead of asking them to serve you 6. Ask your readers what they want 7. Make it fun

4. Top 19Tips for Writing a Newsletter 8. Use the same layout and features each issue 9. Look back and plan ahead 10. Format text for the web 11. Include images 12. Be sure to proofread your content 13. Test your email newsletter 14. Make it easy for subscribers to be able to unsubscribe 15. Prominently feature the newsletter on your site 16. Archive your email newsletters online 17. Comply with email laws 18. Learn from others 19. Track your stats