1. @mequoda 1 SEO Blogging and Social Media Marketing Making Money with Free Content Part 2

2. @mequoda 2 Creating Your Affinity Content Calendar

3. @mequoda 3 SEO Blogging

4. @mequoda 4 12 Steps to SEO Blogging 1.Choose the content to be promoted 2.Choose a keyword cluster 3.Choose a keyword phrase 4.Title your post 5.Write subheads & paragraphs using the keyword phrase 6.Add meta titles & descriptions 7.Add keyword tags 8.Categorize your post 9.Add URL keywords 10. Assign an author 11. Link to a free report 12. Calculate keyword density for optimization Back end

5. @mequoda 5 Case Study: Hidden Gardens magazine 6 issues/year $19.97 Legacy publication: 1997

6. @mequoda 6 Choose a Keyword Cluster

7. @mequoda 7 Choose a Keyword Phrase

8. @mequoda 8 Title your Post 5 Tips for Planting Azaleas in Any Climate

9. @mequoda 9 Writing Subheads & Paragraphs

10. @mequoda 10 Adding Meta Titles & Descriptions

11. @mequoda 11 Adding Keyword Tags Wordpress CMS Article Page Code View azal

12. @mequoda 12 Categorize Your Post Topic Page Topic Page Listing Wordpress CMS

13. @mequoda 13 Add URL Keywords Browser Wordpress CMS

14. @mequoda 14 Assign an Author

15. @mequoda 15 Link to a Free Report

16. @mequoda 16 Calculate Keyword Density Motoricerca Keyword Tool http://tool.motoricerca.info/keyword-density.phtml Using the Motoricerca Keyword Density Analyzer to Improve Search Rankings by Don Nicholas http://www.mequoda.com/articles/search-engine-optimization/using-the- motoricerca-keyword-density-analyzer-to-improve-search-rankings/

17. @mequoda 17 Blog Post

18. @mequoda 18 @mequoda Why Blog?

19. @mequoda 19 To Get Found!

20. @mequoda 20 The Post that Ranks #2

21. @mequoda 21 @mequoda Blockbuster Posts

22. @mequoda 22 What is a blockbuster post? A post capable of producing a sustained amount of traffic over an extended period of time.

23. @mequoda 23 The Post that Ranks #2

24. @mequoda 24 Besides SEO Copy …

25. @mequoda 25... Google also Loves Comments

26. @mequoda 26 Tips for Encouraging Comments 1. Use a real name 2. Respond to comments 3. Open with a story 4. Ask questions in the beginning 5. Ask for comments 6. Be controversial 7. Make it easy

27. @mequoda 27 Keyword Targeting Results

28. @mequoda 28 @mequoda Social Media

29. @mequoda 29 Varies by country

30. @mequoda 30 Others to Watch Out for … Ignite Social Media 2012

31. @mequoda 31 Watch Out for Pinterest … 16 boards, each w/ 30-100 followers

32. @mequoda 32 Others rising and falling ignitesocialmedia.com August 2012 On the rise In decline

33. @mequoda 33 @mequoda Hidden Gardens Case Study

34. @mequoda 34 6 Steps to Using Social Media 1. Update the paid product landing page to include a today-only offer 2. Publish the blog post 3. Empower social sharing & comments 4. Write a Facebook post promoting the blog post 5. Write a Tweet promoting the blog post 6. Write a Tweet promoting the paid product

35. @mequoda 35 Update Landing Page to Include Today-Only Offer With Hidden Gardens, you create the most beautiful gardens, discover lush landscapes, & learn how to be the best gardener you can be Get Hidden Gardens magazine now before the next gardening season and impress everyone you know … even those you don’t! Dear Fellow Gardener, I’m the founder of a gardening publishing company, and even I can’t get gerbera daisies to thrive. One day in the company lunchroom, with another spring approaching and still no hope in sight for me and my gerbera craving, I was telling the sad story to my colleagues. Now I had just hired a new editorial director, another expert gardener like all my editors. At Hidden Gardens, everyone understands you and your garden! But I never expected one of my staff to be able to help me personally. Leonora quickly figured out my problem. Hidden Gardens Tip #1: For gerbera daisies, it turns out, you have to mix the water-soluble fertilizer I was using at half strength – and apply it every 10 to 14 days, no more, no less. (Read on for a few more tips from our master gardeners below!) That summer, for the first time ever, I had bright and cheerful gerberas gracing my garden. I was so happy when they survived their first month, I almost cried! Try Hidden Gardens TODAY only, get 2 free gifts! CLICK HERE! The best gardening magazine I’ve ever read – I love your unique perspective! Jordan Hester Ponca City, OK Keep up the great photography advice. I’m not even a gardener, but I get a lot from your Try Hidden Gardens TODAY only, get 2 free gifts! CLICK HERE! YES! I want to try Hidden Gardens!

36. @mequoda 36 Publish your Blog Post

37. @mequoda 37 Empower Social Sharing & Comments

38. @mequoda 38 Facebook Post Promoting Free Article

39. @mequoda 39 Email Newsletter Promoting Free Article

40. @mequoda 40 Tweet Promoting Blog Post 8 simple rules to care for #azaleas: Use the right support, light, food, humidity, water, air movement & temperature - bit.ly/KhMj37

41. @mequoda 41 Tweet Promoting Magazine #azaleas R easy when you have the right advice: Learn how 2 choose (pick 1 for your climate!), prepare, plant & maintain with Hidden Gardens - bit.ly/KhMj37

42. @mequoda 42 It’s a Team Effort Increase visibility > increase email conversion > increase revenue! Analyst Editors Analyst Community Manager Analyst Community Manager

43. @mequoda 43 @mequoda What’s a Community Manager?

44. @mequoda 44 The community manager – a specialist The Dedicated Community Manager Specific Responsibilities: Responsible for all editorial and marketing content for online, print and event products Key Metrics: Active email subscribers and the annualized revenue per active email subscriber Is NOT: A member of the editorial team

45. @mequoda 45 Community manager in the organization CEO Chief Executive Officer COO Chief Operating Officer CSO Chief Strategy Officer CTO Chief Technology Offer CMO Chief Marketing Officer CCO Chief Content Officer CFO Chief Financial Officer SD Systems Director OMD Online Marketing Director CM Community Manager EMM Email Marketing Manager ECM Ecommerce Manager BDM Business Development Manager DCM Data Center Manager ESM Email Systems Manager CSM Customer Service Manager FM Fulfillment Manager

46. @mequoda 46 Effective Mequoda community managers are marketers 1.Can do their own keyword research and read GVR 2.Know how to grow an email list 3.Share their articles 4.Are comfortable promoting products 5.Know how to reuse content and solicit content 6.Know how to organize their content 7.Befriend other bloggers 8.Know the number of page one ranks they have and are motivated to increase them Source: The 8 Habits of Highly Effective Online Editors by Amanda MacArthur www.mequoda.com/articles/online-publishing/the-7-habits-of-highly-effective-online-editors/

47. @mequoda 47 @mequoda Workshop

48. @mequoda 48 Start with daffodil article

49. @mequoda 49 Choose Target Keyword Phrase

50. @mequoda 50 Tips for Writing Blog Headlines Use the keyword phrase near the beginning Include benefits Create curiosity Use numbers if possible

51. @mequoda 51 Tips for Writing Facebook Posts Keep it brief, like tweets Include details Ask a question Include a call to action with a link Make your posts varied Use a “voice” that resonates with your audience

52. @mequoda 52 Use these Tips for Writing Great Tweets 140 characters maximum Use @ to “talk” to someone Write better headlines Article title: The Morality of Mealtime Tweet :

53. @mequoda 53 Use these Tips for Writing Great Tweets Use hashtags: #azaleas = categorizing It’s OK to be personal Fun, humorous, edgy works

54. @mequoda 54 Write: 1.Write a blog title 1.Write the first paragraph of your blog post about the article Blog Facebook 3. Write a Facebook post Write a Facebook title 4. Write 2 Tweets: 1 about the blog post, 1 about the magazine Tweets

55. @mequoda 55 Don Nicholas Chief Executive Officer Mequoda Group, LLC Don@Mequoda.com (508) 358-9689 Mary Van Doren Chief Creative Officer Mequoda Group, LLC Mary@Mequoda.com (203) 770-9274 Thank You www.mequoda.com/FIPP13 Password = digital