1. Marketing Research Designs
4.05

2. 1. What research option usually answers questions related to "how many"?
Intelligence
Quantitative
Syndicated
Economic

3. 2. What is an example of a secondary source of data that a business can obtain internally?
Trade journal
Sales report
Government web site
Magazine article

4. What type of research is intended to obtain detailed data about customers' opinions and experiences?
Sampling
Qualitative
Observation
Forecasting

5. 4. What research approach do businesses often use to test new product ideas?
Questioning
Technological
Recording
Experimental

6. What type of research would a business conduct if it wanted to identify potential issues or opportunities?
Descriptive
Experimental
Exploratory
Causal

7. A business has identified a sample of the population that it plans to survey to determine who is using their product in a foreign country.  What research design should it use?
Exploratory
Causal
Descriptive
Experimental

8. 7. What question does establishing a sampling plan for a research project answer?
What type of product to study
How many people to survey
When to conduct an interview
Why the issue is important

9. 8. The TUV Company wants to conduct marketing research by surveying a sample of its vast customer base.  What should companies use to reduce the possibility of bias?
Personal interviews
Telephone Interviews
Referral sampling
Random sampling

10. 9. When marketers sampled year-old girls, they found that they all were 5 feet 2 inches tall.  What type of sampling error contributed to this finding?
Non-response
Interviewer bias
Chance
The way the question was asked

11. 10. A university is considering changes to its business administration degree.  To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors.  What type of sampling did the university use?
Cluster
Proportionate
Stratified random
Simple