1. THE NPD GROUP

2. 2010 Results --A growing market (up 4.7%) World Toy Market (billion $) Trends are in USD using foreign exchange rates as of Dec 31 st of each year Source NPD ICTI Report 2010. 2

3. 2010 toy revenues by region (billions of $) North America, Europe and Asia are now relatively equal in size 3 World Toy Market by Region (billion $) $23.9 +2.5% $23.3 -.7% $23.1 +9.2% $7.3 +10.7% $3.1 +5.6% $2.6 +23%

4. Proprietary and Confidential Toy Value Trends 2011 v 10 4 Note: Europe 5 = 65% of European Sales Source: NPD Group Retail Tracking in Europe (Full Year) Consumer Tracking in U.S. (Full Year) Europe 5: +3% in 2011

5. Proprietary and Confidential US: 2011 sector growth 5 Source: The NPD Group / NPD Point of Sale & Consumer Data 2011 2010 $ % change vs. year ago TOYS +2% -2% CONSUMER TECHNOLOGY -1% -4% VIDEO GAMES -2% -5% SOFTWARE +1% -16% SMALL APPLIANCES +7% +6% ATHLETIC FOOTWEAR +10% +1% FASHION FOOTWEAR +8% Flat WATCHES * +1% +8% HANDBAGS Flat +6% US toys under performing some other categories

6. Proprietary and Confidential Consumer confidence comparison by country up to December 2011 Italy, France and the UK reach a 2-year low in November / December Source: European Commission, Directorate General for Economic and Financial Affairs 6

7. Proprietary and Confidential Traditional Toy Trends by Country YTD % Change (value) 2010 v 2011 Yr/Yr Worsening trend throughout the year in several countries Source: NPD Group / Retail Tracking in Europe (Full Year) Consumer Tracking in U.S. (Full Year) 7

8. AUTOMOTIVE BEAUTY COMMERCIAL TECHNOLOGY CONSUMER TECHNOLOGY ENTERTAINMENT FASHION FOOD & BEVERAGE FOODSERVICE HOME OFFICE SUPPLIES SOFTWARE SPORTS TOYS WIRELESS http://corpdevnew/image_library/ Key Highlights 8

9. Proprietary and Confidential UK FR GE IT SP Mini Figures - LEGO Building Sets Beyblade Asst - Hasbro Monster High - Mattel Beyblade Asst - Hasbro Toffee - Preziosi Action Figures Plush Dolls Beyblade Tops Charts In 2 Countries Source: NPD EuroToys / Retail Tracking 9 Top Value Selling Toy By Country 2011

10. Proprietary and Confidential Beyblade frenzy – 14th December 2011 How badly do you want this toy? €100 for a Beyblade stadium…. Source: NPD EPoS Retail Tracking 10

11. Proprietary and Confidential Source: NPD EPoS Retail Tracking 11 Tablets for all in continental Europe in 2012? 1 in every 11 UK kid aged 3-6 received a ‘toy’ tablet for Christmas Approximately 250,000 tablets were sold in the UK in 2011 Preschool electronic Learning rose by 43% for the year (Total preschool +2%)

12. Proprietary and Confidential Value Trends in Local Currency (2011 versus 2010) 12 Source: NPD Epos Retail Tracking in Europe and Consumer Service in U.S. Everywhere, the Big ones are getting Bigger

13. Proprietary and Confidential Source: NPD EPoS Retail Tracking 13 License Penetration (%) Licensed Sales 2011 & chg vs. 2010 +17% €539m -3% €723m +24% €413m +12% €227m -12% €254m #1 european license??…. Cars! License Value Shares by country – Full Year 2010 v 11

14. Proprietary and Confidential Source: NPD EPoS Retail Tracking 14 Top 15 Properties Across Europe (Value) Full Year 2011 Definition: a property includes brand and licenses sales. For Barbie it includes Mattel Barbie and toy licensees’ sales for Barbie in all monitored categories Playmobil remains #1 property for G5

15. AUTOMOTIVE BEAUTY COMMERCIAL TECHNOLOGY CONSUMER TECHNOLOGY ENTERTAINMENT FASHION FOOD & BEVERAGE FOODSERVICE HOME OFFICE SUPPLIES SOFTWARE SPORTS TOYS WIRELESS http://corpdevnew/image_library/ Consumer Trends 15

16. Proprietary and Confidential Traditional toys sales for children 0-11 years old in € millions (+4%) January – September 2010 v 2011 +17% flat +1%flat -1% +4% +13% Source: The NPD Group / Consumer Tacking / £1 = €1,1626 KGOO: Kids Getting Older Older or growth comes from 6 years+ 16

17. Proprietary and Confidential How is the recession changing behaviour? 1.Low price points down 2.Non-Family purchases decline 3.Promotional purchases increase share 4.‘No Special Occasion’ share down in Europe 5 17 Source: NPD Group / Consumer & Retail Tracking in Europe Consumer Tracking in U.S. (Full Year)

18. Proprietary and Confidential Price Point % Change 2011 v 2010 UK FranceGermanyItalySpain US 18 Source: NPD Group Retail Tracking in Europe (Full Year) Consumer Tracking in U.S. (Full Year) – in local currency High price points fared better

19. Proprietary and Confidential 19 Sales change YTD September 2011 v 10 by recipient Family first: sales plunge for ‘not-related’ 39% 19%33% 9% €% of spend YTD Sep-11 Source: The NPD Group / Consumer Tacking / £1 = €1,1626

20. Proprietary and Confidential Share of Sales on Promotion Online v Offline Value Shares – January – September 2010 v 11 Sales on promotion have increased by 2% Source NPD Consumer Panel YTD September 2010 v 2011 - £1 = €1.1626 flat +34% +5% 20

21. Proprietary and Confidential 21 Online is still gaining shares in largest countries Total Online % of Toy Spend by Country 2008 to 2011 (Value sales) +29%+54% +28% YR/YR Note: Online shares in Italy and Spain are below 2% of the total market Source: NPD Group Consumer Tracking Europe (12 mths to Sep’) Consumer Tracking in U.S. (12 mths to Sep’) +12%

22. Proprietary and Confidential Outlook for 2012

23. Proprietary and Confidential 2012 in a nutshell Online Channel growth changing shopping habits Growth in Virtual Shops & Mobile Shopping Increased Digital Gaming Into Toys & Into Europe 23

24. Proprietary and Confidential 2012 in a nutshell App’ Toys & Tablets the new buzz Superheroes come & go… But Spiderman, Avengers etc will save us And of course, England to win the Euro Champs (Ah! Ah!) 24

25. Proprietary and Confidential 25 Source NPD Retail Tracking Coverage by country – Full Year 2011 –UK 78% –France 70% –Germany 72% - weekly data 63% –Spain 73% –Italy 59% NPD Consumer Panel Service – YTD September 2011 Exchange Rate used £1= € 1.1626 (unless otherwise specified) All value numbers are in Euros (unless otherwise specified) November 2011 report - Source: NPD EPoS Retail Tracking - £1 = €1.1626 25

26. Proprietary and Confidential Source: NPD EPoS Retail Tracking 26 Thank you for your time - Any questions? frederique.tutt@npd.comfrederique.tutt@npd.comAnalyst Europe nicole.sangari@npd.comnicole.sangari@npd.comSales U.S. alexander.weber@npdgroup.comalexander.weber@npdgroup.comSales Europe