1. Dr Jan Harwell jharwell@brookes.ac.uk Department of Business and Management. Oxford School of Hospitality Management BRINGING GRADUATE ATTRIBUTES TO LIFE Graduate attributes: Global Citizenship (Critical Self-awareness and Personal literacy and Digital and Information Literacy) MSc Course in International Hospitality and Tourism Management

2. CONTEXT 2003 Turismo Sant Ignasi and Hogeschool Maastricht Developed an MSc in Innovative Hospitality Management (IHM) Collaborative Partnership Developed Between TSI and Hogeschool, Maastricht and Oxford Brookes University Research Methods and Dissertation Modules Erasmus Teaching Exchanges BENEFITS 2008 Develop Collaborative Learning Project for Students Intercultural Coaching and Interactive Skills in a Cross-Cultural Context Assessment: portfolio which evidenced experiential learning over the semester Learning outcomes: analyse influence of own cultural background on behaviour, reflect on ability to use skills in culturally diverse contexts, evaluate the nature and effect of cultural stereotyping and cultural differences in communication styles, develop own cultural sensitivity, manage self development

3. Collaboration Intercultural mgmt competences Virtual communications Literature Learning: collaborative, intercultural virtual, technology mediated Business collaborations Virtual teams Industry specific (employment, management skills) Global Citizenship Employability, CSPL, DIL Learning outcomes Transferable skills

4. WHY IS INTERCULTURAL VIRTUAL WORKING /COLLABORATION BECOMING INCREASINGLY IMPORTANT? Social and environmental responsibility pressure to reduce carbon emissions Reduce costs worldwide economic slowdown / recession increasing competition Technology is improving facilitating interactions with colleagues in the same organisation, colleagues in other organisations and customers Geographically dispersed work- forces Enhance problem solving processes Draw on wide range of expertise (share) Improve outputs /offerings Improve competitiveness Small organisations can compete with larger organisations Flexible working Develop new ‘learning’ and ‘working’ communities

5. HOW DOES THE VIRTUAL INTERCULTURAL COLLABORATION WORK? DecemberOBU tutor goes to Barcelona to ‘kick start’ collaboration (2 days) JanuaryIHM students move to Maastricht Students put into inter-cultural cross-university teams OBU students briefed on collaboration 4/5 Week collaboration commences Communication within teams is virtual until they meet in Oxford in March MarchAssessed presentations take place Also raft of curricular and extra-curricular activities take place. Duration of visit increased over past 5 years MayOBU students submit portfolio (reflection on learning from the collaboration is part)

6. IN THEIR VIRTUAL TEAMS STUDENTS ARE REQUIRED TO:  1. Prepare a 15 minute presentation on one of the following subjects:  Communication in multi-cultural teams in the tourism and hospitality industries  Management of multi-cultural teams in the tourism and hospitality industries  Conflict resolution in multi-cultural teams in the tourism and hospitality industries  Motivation in multi-cultural teams in the tourism and hospitality industries  2. Synthesise a range of appropriate theoretical models and frameworks with their own practical experiences (from the inter-cultural collaborative teamwork on this module and relevant industry work experience).  3. Evaluate the opportunities and challenges tourism and hospitality managers may face when trying to develop the selected inter-cultural competency/skill.  Weighting 20% of module marks

7. Team identity? Inefficiency, digital distractions, social loafing Challenges of virtual intercultural collaboration Selecting appropriate digital tools (availability, access, cost, expertise /comfort level of users) Poor understanding / agreement of task, priorities

8. BENEFITS OF VIRTUAL INTERCULTURAL COLLABORATION Has:  enhanced students’ ability to achieve the learning outcomes (module)  enabled them to think about and evidence their achievement of the Graduate Attributes Global Citizenship Critical Self-awareness and Personal literacy and Digital and Information Literacy in ways that will improve their employability Taken skills developed largely in social arenas and adapted them to and enhanced them in professional arenas Facilitated the development of intercultural inter-university professional and social networking Virtual collaboration between Sant Ignasi / Maastricht and Oxford Brookes University (provides them with ‘real time’ experiential learning – they learn through doing.