1. UCT Jammie Shuttle Advertising

2. The Context UCT’s Jammie Shuttle (JS) launched in 2005 It’s a service to students and alleviates Campus parking issues. JS operates 11 routes, based on a “Park & Ride” principle Upmarket areas include Newlands, Rondebosch, Claremont, Mowbray, Obs (Medical Campus) and into town (Fine Art). JS transports a desirable target market for advertisers

3. The Stats A fleet of 30 buses Operated by Sibanye (licensed contractors) Carrying 30 000 passenger trips a day (on average) reaching 45 000 per day at peak times. Clean and safe environment Min duration of 7 minutes per ride Max duration of 20 min Captive audience Jammie Shuttle branded in UCT blue

4. On-Board Opportunity Serve static advertising inside the bus Key areas: behind the driver, at the exit rear door and on the rear window panel. Behind the driver Rear exit Rear window panel

5. Bus Stop Opportunity 5 key sites, on and off campus Upper Campus x 3, Middle Campus & Anzio Road (Medical Campus). A1 frames Scrolling banners = up to 6 ads per frame Double sided and backlit Hundreds line up each day Sprite have booked an 8 month package May-Nov 2012

6. Audience Numbers 30 000 passenger trips per day 150 000 per week (excl weekends) 600 000 per month Allowing for duplication – divide by 2 300 000 per month 6 days a week (limited service on Sundays) 6am – midnight (2am prior to exams) Holidays = limited service Verified by UCT Properties and Services Dept and Sibanye Bus Co.

7. Audience Profile Audience reflective of the broader UCT student profile 18 – 25 years old 54% female, 46% male 50% white, 50% BCI Approx. 6000 student based in res, rest “day-trippers”

8. Rates - Bus Total buses = 30 3 packages available (10 buses per package) one bus per route, 26 x 30 seater Senior buses, four x 45 Explorer seater 2 posters per bus (front and rear) R2500 per bus per month Total cost = R25 000pm * Production cost of printing: R4500 (once off cost) *Rates = ex VAT & incl Agency comm

9. Rates – Bus Stops 4 Bus Stops on Campus 2 Scrollers per stop Each Scroller carries 6 ad posters Each package offers one ad per Scroller 8 posters per package R2000 month per poster Total cost = R16 000pm* 6 packages available Production cost for producing poster is R3 000 Installation cost by Moving Tactics: R5840 *Rates = ex VAT & incl Agency comm.

10. Rates Based on competitive analysis of Comutanet, Campus Media and Primedia Unlimited’s Wash Room Frames. Analysed on a CPT basis Estimated against the desirable target market

11. Terms and Conditions All of the above inventory is subject to availability at time of booking All campaigns are subject to landlord approval All monthly rentals include agency commission & VAT Print production lead times is 10 WORKING DAYS from receipt of correct artwork and proof sign-off Blue Bus Media to handle all Production Production payment is required upfront before the start of the campaign PLEASE NOTE PAYMENT IS COD FOR PRINTING AND 30 DAYS FOR MEDIA The UCT does not allow alcohol advertising on the buses or bus stops

12. Jammie Shuttle Media t/a Blue Bus Media c.c. CC reg no. 2011/024638/23 Members: AJ & MC Gillett Not VAT registered Thank you