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Published byDerrick McBride Modified over 9 years ago
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Presented by Jocelyn Colon and Lauren Pikna MGT 5012 – 21 st Century Management Practices
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A proposal that looks into the pet care industry Proposal addresses strategies, organizational structure, management strategies and environmental forces of the company In addition, proposal outlines our business model, organizational structure and timeline
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Pooch and Pals Day Care is in the pet (canine) sitting industry Our company realizes how important man’s best friend is to many people We will provide a facility and offer services to many professionals who own pups and dogs Pooch and Pals Day Care will develop value over time and meet the demand of busy individuals in the market
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Our vision is to become the benchmark name in the canine sitting industry throughout the state of Florida Pooch and Pals will secure a well-known presence as the premier care center in South Florida We will unify dedicated and responsible staff that is knowledgeable in providing outstanding pet care services
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Our mission is to provide the finest accommodations for puppies and dogs by promoting a clean, fun and nurturing environment We pride ourselves on giving all pet owners a sense of security and comfort by providing their canine with superior care We strive to impart each client with excellent customer service and offer our gratitude in return
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Our most important goal is to establish creditability as a trusted doggie day care provider We must strive to provide that clean, fun and nurturing environment so customers don’t worry while they are away from their pet We endeavor to train and retain motivated employees
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Pooch and Pals Day Care strategies include the following: Attracting people in our target market Hiring friendly, experienced and knowledgeable staff who work well with others Motivating staff by providing continuous training to ensure their success Providing products that meet the needs of our target market Building strong, positive, long-lasing relationships with our customers (a good way to get referrals)
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Pooch and Pals Day Care plans to hire staff with the following criteria: Has a cooperative and friendly outlook and works well with others Has specialized canine training and enjoys working with animals Brings high energy and motivation to the workplace Possesses a strong work ethic and professionalism An overall team player
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Pooch and Pals is focused on the 3 P’s People – We will provide excellent customer service to each client and believe in fairness at the workplace Product – We will offer high quality products at a fair price Profit – Our overall goal is to maximize value and profit over time
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Day Care Manager Receptionist Pet Trainers Pet Drivers Owners
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Our growth rate will be based on the following: Generated revenues from pet sitting General grooming services General massage therapy services Package deals Product sales
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Internal Forces Prioritize and establish the roles of each individual in the company Identified our most important goals and made plans to accomplish them – providing corporate communication and structure Intermediate Forces Maintain a good relationship with suppliers and interest groups Work with local lenders External Forces Review possible technological advances/possibilities Review any possible political and legal issues
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Strengths Provide outstanding customer service Customer loyalty and building relationships Specialization with dogs Professional trained staff Mobility and flexibility with our shuttle service Weaknesses No business recognition Specialization with dogs (We don’t cater to other pets) Lack strong marketing strategy Opportunities Client referrals due to positive reputation Not many other places are pet (canine) friendly Threats Competing pet centers Poor financial economic downturns Risk of low demand for service and products
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External Cultural Values Values of the community Sub-cultural values Global cultural values Organizational Cultural Values Decision-making Action processes Individual Employee Values Individual personal values What drives the individual – it is relation to the company Customer Values Knowing what each customer values Can determine a company’s success or failure
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Supplier Values Ability and willingness to deliver quality goods at a low cost to us Building a positive relationship with suppliers Third Party Values Being mindful with taxes and dealing with the IRS Following the law and establishing good creditability Owner Values Gain profitability Gain return on investment Competitor Values Rivalry among other service providers in the industry Competition over customers
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Value Proposition Target Market Value Chain Structure Revenue Model Competitive Strategy Growth Strategy
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Entrepreneurs Busy, Working Professionals Business Travelers Vacationers Anyone who has “man’s best friend”
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Inputs New employees Organizational structure Managers and HR Technology New service and product ideas for marketing Manufactured goods for canines Value Added Workshops and training sessions for staff Functional skills for general operation Outputs Training and knowledgeable professionals Canine products for sale Happy and satisfied customers Feedback Ways that customers and staff feel we can improve our service
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Revenue is generated by sales and transactions of the following types: Pet grooming Pet massages Days, evenings and/or hours the dog is in our care for sitting services Canine products
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Our competitive strategy includes: Providing superior customer service Offering quality products and services Throwing in niches such as our breakfast and snack bar Being flexible and mobile with our shuttle services Building and maintaining a good relationship with our suppliers Building a strong positive relationship with customers
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Research other companies to learn from their mistakes and try to prevent these in our business Provide training for staff on a regular basis so that they have the most up-to-date information and knowledge Add products and services to what we already provide as we progress and growth as a company Expand and open up new facilities in other areas Keep an open door policy for new ideas from both staff and clients
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1 st 2nd 3rd 4th 5th 8th 10th Market and promote service Build positive customer relationships Develop past and current client database Establish strong positive reputation with clients and suppliers Assess competition Establish positive reputation with competitors Continue strengthening our relationship with clients and suppliers Expand facility and employee staff Evaluate budget, financials, revenues, competition, etc. Prepare goals, objectives and plans for new facility opening 35% projected revenue increase Implement plans and procedures for new facility Open new facility in a more distant metropolitan area Promote the opening of new facility and build customer database Continue strengthening our reputation with established clients and suppliers Incorporate new technologies Assess competition Become the leading canine pet care center in pet service industry in our facility areas
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Building strong relationships with clients so they return to us and continuously utilize our services Raising the bar in providing superior customer service so the expectancy of each client is fulfilled and they leave us with a feeling of satisfaction We set realistic goals and work to achieve them Balance competing values Analyze decisions before taking action Value our employees and create incentives to let employees know their hard work is appreciated
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