1. Albert Ndoka

2. The masthead is the title of the magazine. Conventionally it is the first thing seen and usually eye- catching. The Tagline acts like a slogan and a type of advertisement for the magazine. The sell lines often encourage the purchase of the magazine as it offers a preview inside. Additional inclusions include the less important articles that are in the magazine, but placed at the bottom as there not as significant. Date and issue number are conventional in every magazine. The price is also conventional in every magazine however the price is generally the smallest as it can alter the purchase. The barcode is as well conventional however it can be moved around the cover. The headline correlates with the topic of the magazines feature article. The theme relates to the picture and it is typically bold and striking to entice the audience into buying the magazine The picture is the biggest object on the cover so it has to be attractive in order to grab the attention of the customer. Some important pictures will often cover the masthead. Albert Ndoka EMPIRE FILM MAGAZINE ANALYSIS

3. EMPIRE FILM MAGAZINE ORIGIN COPY RIGHT - http://en.wikipedia.org/wiki/Empire_(film_magazine)http://en.wikipedia.org/wiki/Empire_(film_magazine) Empire is a British film magazine published monthly by Bauer Consumer Media. From the first issue in July 1989, the magazine was edited by Barry McIlheney and published by Emap. Bauer purchased Emap Consumer Media in early 2008. It is the biggest selling film magazine in Britain, consistently outselling its nearest market rival Total Film by over two-to-one and is also published in Australia, Turkey, Russia and Portugal. Empire organises the annual Empire Awards which were sponsored by Sony Ericsson, and from 2009 sponsored by Jameson. The awards are voted for by readers of the magazine.Bauer Consumer MediaBarry McIlheneyEmapBauerEmap Consumer MediaTotal FilmRussiaPortugalEmpire AwardsSony EricssonJameson EMPIRE OVERVIEW Editor Mark Dinning Categories Film Frequency Monthly Circulation 194, 016 (2009) First issue July 1989 Company Bauer Country United kingdom Language - English Website http://www.empireonline.com/maga zine/ http://www.empireonline.com/maga zine/ ISSN 0957-4948 Albert Ndoka

4. EMPIRE FILM MAGAZINE ANALYSIS Date / issue number and price. Masthead. Sell Lines Headlines Barcode Albert Ndoka

5. EMPIRE FILM MAGAZINE ANALYSIS Albert Ndoka The masthead is bright red and the colour red is related with power and the notion of power is reinforced by the title of the magazine ‘Empire’. In addition the masthead is big and bold as its to promote the magazine, however is this issue the mast head is behind the main picture, Empire can afford to do this as they are established and recognised either way... The masthead is infused with flames with connotes hell and the title of the film (headline) is HELLBOY 2. The sell lines are less in focus and less important, this could be due to the fact that the film itself will persuade customers. ‘First look’ this entices potential customers because if they buy this magazine they will be the first to look at this movie. This is a good marketing skill as everyone likes exclusivity The folding of the page draws the reader into having a look inside. It is very inviting “you and whose golden army?” this targets the audience and potential customer as its directed straight at reader... The rosary around his wrist is very abnormal as his called Hellboy, but this gives us a description of the character. In addition it conveys the good vs evil stock type The title HellBoy is in white this resembles peace and tranquillity. However this is binary opposite because when you think of Hell you wouldn't think of peace... This is to persuade the customer because it offers you something extra in addition to the magazine. Also they are confident they have movies that can get you sex, this can attract the adult market. This is to expand a wider range of audience via the internet. The clenching of the fist symbolises the violence this movie holds in addition it conveys on the stereotype of battle of good vs. evil however it subverts the stock type character because HellBoy is someone you would associate with being evil

6. Sight & Sound FILM MAGAZINE ORGIN Albert NdokaOVERVIEW Sight & Sound Is a British monthly film magazine published by the British Film Institute (BFI).BritishfilmmagazineBritish Film Institute Sight & Sound was first published in 1932 and in 1934 management of the magazine was handed to the nascent BFI, which still publishes the magazine today. Sight & Sound was published quarterly for most of its history until the early 1990s, apart from a brief run as a monthly publication in the early 1950s, but in 1991 it merged with another BFI publication, the Monthly Film Bulletin, and started to appear monthly. The journal was edited by Gavin Lambert from 1949 to 1955. From 1956 to 1990 it was edited by Penelope Houston, and then in its relaunched form by Philip Dodd. It is currently edited by Nick James. The magazine says it reviews all film releases each month, including those with a narrow art house release, as opposed to the more mainstream focus of its competitors. Sight and Sound also currently features a full cast and crew credit list for each reviewed filmMonthly Film BulletinGavin LambertPenelope HoustonPhilip Doddart house Sight & Sound Editor Nick James Categories Film Frequency Monthly First issue 1932 Company British Film Institute Country united kingdom Language British Website http://www.bfi.org.uk/sightandsound/ http://www.bfi.org.uk/sightandsound/ ISSN 0037-4806 Copy right - http://en.wikipedia.org/wiki/Sight_%26_Soundhttp://en.wikipedia.org/wiki/Sight_%26_Sound

7. Sight & Sound FILM MAGAZINE ANALYSIS Albert Ndoka Masthead Strap lines Barcode / issue number / date and price The Headline Sell Lines

8. Sight & Sound FILM MAGAZINE ANALYSIS British Film Institute is a recognised brand so this will give the consumer more confidence in the purchase of this magazine. The title Sign & Sound can refer to the senses associated when watching films. The tagline ‘the International Film Magazine’ gives this magazine the edge to its competitors. The word International refers to this magazine being respected worldwide and it can offer the audience a global insight to movies. In addition it tells the audience that it features a wide scope of films from a range of regions around the world The sell lines are in paragraph form and very plane, this supports the demographic target audience. As it appeals to the more wiser older audience that purchase it for the literacy content and they do not require the flamboyant titles or font, the reader is only interested in the info The main image of the protagonist breaks the convention of magazines. Usually the main image should be facing the camera. The picture is from the movie but it is very calm and not over the top with effects. This is done for the faithful target audience. Reference to the director, to attract the wider audience. The dollor sign ‘$’ conveys the ‘gangster’ stereotype that gangster life is all about money drugs and violence hence the gun and the blood in the corner

9. ‘Empire / Sight & Sound’ FILM MAGAZINE ANALYSIS Albert Ndoka Empire / Sight & Sound The Empire / Sight & Sound Magazine use a Varity of techniques in order to inveigle their target audiences In march 2008 edition of Empire, the magazine was devoted to the film ‘HELL BOY 2’. THEY HAVE THE PHRASE ‘FIRST LOOK’ to make the audience believe its an exclusive which will entice them to buy the magazine to get inside scoop. Where as in August 2009 edition of Sign & Sound they have no exclusive interviews as a matter of fact they have no sell lines relating to the main movie image. Moreover Empire magazine offers the views ‘top 40 films that will get you sex’ this statement says something about the target audience of the film, its target audience could be middle aged or younger men or film fanatics that new fashioned. On the other hand Sight & Sound has no special offers however it gives its viewers in depth content of film reviews “And every new film reviewed” Furthermore Sight & Sound masthead usually never changes to associate with the main image or theme, this also could relate to the target audience as they are old fashioned and like things simple and plane. However Empire’s masthead always changes to suit the image and theme, this might be to attract the young and hip audience that like flamboyant aspects.