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Published byBerenice Booth Modified over 9 years ago
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2012 Kick Off Winning in our Unlicensed Market
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Proprietary Information. Disclaimer This presentation contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on the current expectations or beliefs of Alvarion’s management and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: potential impact on our business of the current global recession, the inability of our customers to obtain credit to purchase our products as a result of global credit market conditions, the failure to fund projects under the U.S. broadband stimulus program, continued delays in 4G license allocation in certain countries; the failure of the products for the 4G market to develop as anticipated;, Alvarion’s inability to capture market share in the expected growth of the 4G market as anticipated, due to, among other things, competitive reasons or failure to execute in our sales, marketing or manufacturing objectives; the failure of the Alvarion’s strategic initiatives to enable Alvarion to more effectively capitalize on market opportunities as anticipated; inability to further identify, develop and achieve success for new products, services and technologies; increased competition and its effect on pricing, spending, third-party relationships and revenues; as well as the inability to establish and maintain relationships with commerce, advertising, marketing, and technology providers and other risks detailed from time to time in the Company’s 20-F Annual Report Risk Factors section as well as in other filings with the Securities and Exchange Commission. The information in this presentation is provided solely for information purposes, and is not a commitment, promise or legal obligation to deliver any products, features and/or functionalities, and should not be relied upon in making purchasing decisions. The development, release and timing of any products, features and/or functionalities described remains at the sole discretion of Alvarion. If and when any products, features and/or functionalities are offered for sale by Alvarion, they will be sold under agreed upon terms and conditions. This information may not be incorporated into any contractual agreement with Alvarion or its subsidiaries or affiliates. Alvarion makes no representations or warranties with respect to the contents of this presentation, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. Copyright 2012 Alvarion Ltd. All rights reserved. Alvarion®, its logo and certain names, product and service names referenced herein may be either registered trademarks, trademarks, tradenames or service marks of Alvarion Ltd in certain jurisdictions. All other names are or may be the trademarks of their respective owners. The content herein is subject to change without further notice. 2
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Proprietary Information. Agenda High Level Competition Snapshot Winning vs. Motorola Winning vs. Radwin
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Proprietary Information. Products Per Market Segment 4 WISP Smart City High End Low-Mid End Business & Industry PTP Unlicensed Licensed High End Low End BreezeMAX Extreme 36x0 / 5000 BreezeMAX Extreme 36x0 BreezeMAX Extreme 5000 4Motion All other freq BreezeMAX Extreme 5000 BMAX Extreme BNB WBSn BreezeULTRA BreezeULTRA PTP BreezeULTRA
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Proprietary Information. Products Per Market Segment 5 WISP Smart City High End Low-Mid End Business & Industry PTP Unlicensed Licensed High End Low End
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Winning vs. Motorola / Cambium Networks
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Proprietary Information. About Motorola Sales and R&D people are leaving Motorola Channels and partners are puzzled about days to come An Opportunity to approach Motorola partners! Motorola Solutions focus on Public Safety Radio - 700MHz (FD-LTE with Ericsson gear, hand-off with Verizon) 7 Orthogon (PTP 100-800) Canopy (PMP 100-430) Mobile Networks (GSM, CDMA, WCDMA, WIMAX, LTE)
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Proprietary Information. Cambium Networks (ex Motorola) PTP 8 B14 B28 B100 Ultra
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Proprietary Information. Cambium Networks (ex Motorola) PTP 9 B14 B28 B100 Ultra
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Proprietary Information. Cambium Networks (ex Motorola) PTMP 10 VL Extreme VL Extreme
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Proprietary Information. Cambium Networks (ex Motorola) PTMP 11 VL Extreme VL Extreme
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Proprietary Information. From Moto/Cambium FAQ Link 12
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Proprietary Information. Recent Kills… City of Eau Claire, US – Municipal project in 3.65 and 2.5 GHz Running multiple services over a single network City Workers, Vehicles, WiFi backhaul Extreme 3650 and 4Motion winning over Motorola Technology superiority – NLOS, better MIMO switching Offering – multi frequency, VSU NGI, Italy – Motorola had a strong-hold in NGI (backhaul, personal relationship) Tried HARD to win the network expansion in 5GHz with PMP430 After field trials and technology workshop NGI selected Extreme Over $10M of business and growing 13
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Winning vs. Radwin
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Proprietary Information. About Radwin Privately held company Provider of sub 6GHz backhaul (PTP) solutions Target segments: Cellular operators, service providers, video surveillance and variety of private networks Operating from Israel with regional headquarters in North America, Latin America, EMEA and APAC Sells through RAD channel under the brand of Airmux Introduced PTMP solution – HPMP 5000 since mid 2011 Aggressive in its Sales and GTM Aggressively approaching Alvarion customers and partners 15
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Proprietary Information. Radwin - PTP ULTRA PTP BNB 14 BNB 28/100
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Proprietary Information. Radwin - PTP ULTRA PTP BNB 14 BNB 28/100
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Proprietary Information. Radwin - PTMP Extreme ULTRA PTMP
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Proprietary Information. Radwin - PTMP Extreme ULTRA PTMP
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Proprietary Information. Radwin - General 20
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Summary
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Proprietary Information. High Capacity PTP Solutions - $/Mbps 22 Ultra enables you to fight head to head and WIN! The combination of high power (24dBm), high capacity (250Mbps) and differentiating features allows you to proactively attack Cambium (Motorola), Radwin and Proxim The dual radio future of Ultra creates an un-matches $/Mbps !!!
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Proprietary Information. Winning Business in 2012 Winning Tools Ultra PTP Tools: $/Mbps of Ultra, max capacity, high Tx power, price Go after Motorola and Radwin partners Leverage Extreme 5000 Best NLOS performance Vehicular CPE Win with Extreme 3650 and 3600 Upper band support Dual carrier and dual sector support Protect with the coming future High-end Ultra PTMP platform Compact 3.6x with 4x4 and dual 2x2 sectors
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Thank You Name: Tsahi Tal E-Mail: Tsahi.Tal@alvarion.com Phone: +972-545-480-786
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