1. Surveys We would like to know… Berkeley College Presented by: Andrea John

2.  Berkeley College is a co-educational private college specializing in business  Seven locations in New York and New Jersey and an online campus  Total Enrollment - 6035 FTE  6384 headcount  Academic Programs  9 BBA programs  12 BS programs  13 AAS programs  1 AS program  3 certificate programs

3. Why a Survey…?  Valuable tools  Confirmation  Gather informative data

4. The Surveys  We currently use four surveys  Exit Interview survey  RSVP survey  Pending Application survey  Opt Out survey

5. Exit Interview Email Link to Interview Survey Link to Opt-Out Survey

6. Exit Interview Survey Via Pathfinder Link on VIP (Pathfinder) page

7. Exit Interview Survey

8. Why The Exit Interview Survey?  Exit Interview Survey  Sent within 24 hours of visiting a campus  Gives us feedback  Networking

9. Répondez S’il Vous Plaît (RSVP Survey)

10.  Used for:  Open House  Major specific events  Reminders  Can add an appointment setting option

11. Répondez S’il Vous Plaît (RSVP Survey)

12. Why The RSVP Survey?  RSVP Survey  Allows us to keep track of more specific information  Bringing friend  How many seats to reserve  Reschedule appt if not attending

13. Pending Application Email Link to “what happened” survey

14. Pending Application Email

15. Why The Pending Application Survey?  Pending Application Survey  Surveys can be used as gentle but urgent reminders  Gives us feedback  More accurate follow up

16. Opt-Out Survey Link to Opt-Out Survey

17. Opt-Out Survey

18. Why the Opt-Out Survey  Opt-Out Survey  More Information  Marketing  Clean up

19. Results  123 responses to an Open House survey  (0.34%) - 61,544 prospects received this email  46 responses to a Parent Day Open House survey  (0.55%) – 6,660 parents received this email  28 responses to a Fashion Workshop survey  (0.16%) – 12,895 prospects received this email  357 responses to the Exit Interview survey  (9.1%) – 3,310 prospects received this email  67 applicants filled out the Pending Application survey  (4.1%) - 1,603 applicants received this email

20. Andrea John Contact information: Berkeley College 99 Church Street White Plains, NY 10601 914-694-1122 X 3305 ~ atj@berkeleycollege.edu