1. HOW DO YOU ORGANIZE YOUR MARKETING WHEN CONTENT AND ADS ARE MERGING

3. KOMFO We love Social Media and we believe that it has fundamentally changed the way companies are communicating with their customers. Headquartered in Copenhagen, Denmark but present globally. Owned by the four founders and the global software company Sitecore. Powerful team of 60+ social media marketing specialists ready to guide you to success. 100+ strong partnerships with leading social networks, agencies and software providers. 300+ enterprise clients and market leader in the Nordics.

4. Mobile is eating the world

5. ONE PERSONSEVERAL BEHAVIOUR

6. Insights analyst Content creator Advertiser Community manager Moderator

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8. JYSK LAUNCHES IN MULTIPLE MARKETS GROW COMMUNITY Objective 61.000 FANS Result so far DK + SE Countries ”Komfo proves that Facebook is more than just likes. There is also money to be made from Facebook advertising.” Anders Lunde JYSK

9. GET THE JOB DONE! 17.500 employees 2.000 stores 35 countries STRATEGY Distribution of ownership Leading by example Trial and error Information Inspiration Education KPIs

10. STARTING FROM SCRATCH March 4th 2013: 0 Fans April 4th 2013: 17.000 Fans

11. TWO NICE GUYS WITH THE SAME OBJECTIVE Tom Cruise Jan Bøgh, CEO JYSK

12. IMPLEMENTATION OF CONVERSATION PIXELS ON JYSK.DK AND JYSK.SE 18x Denmark 26x Sweden

13. IT’S NOT ALL ABOUT THE MONEY Crowdsourching User engagement Expert advice on sleeping User engagement Sleeping related fun and games

14. RESULTS / FUTURE

15. COMMON PITFALLS OF SOCIAL MEDIA

16. WHEN YOU POST ON ONE MEDIA…

17. … DON’T AUTO-FEED TO ALL OTHER MEDIA

19. MAKE IT RELEVANT

20. KEEP IT SIMPLE

21. GET STARTED!

22. Lisbeth Chawes Senior Account Executive, Komfo lic@komfo.com