1. Cataloging and Processing New Media Susan M. Sutch smsutch@marc-angel.com An Infopeople Workshop Spring 2006

2. What We Will Cover MARC cataloging Metadata tagging Packaging for security and access

3. What is New Media? CD and DVD Websites Digital downloads Electronic resources Electronic communication made possible through the use of computer technology

4. MARC Cataloging New Media CD DVD Electronic resources Combined print and electronic formats

5. 8 MARC Concise Formats CD / DVD Choices Book Electronic resource Serial Mixed Map Visual material Music Sound recording Computer file Movies/multimedia Book On CD/music

6. MARC Cataloging – Music CD Sound recording format Chief source of information Accompanying info Notes

7. MARC Cataloging - DVD Visual material format Chief source of information Accompanying info Notes

8. Electronic Resources Definition Material encoded for manipulation by a computerized device. This material may require use of a peripheral directly connected to a computer (CDROM drive) or a connection to a computer network (Internet). AACR2

9. Types of Electronic Resources Websites Digital collections Podcasts CDROM / DVD of computer data

10. MARC Cataloging Electronic Resources Leader code Chief source of information Extent Notes URL

11. Integrating Resources Electronic or print material that seamlessly updates, often within a calendar day. Can be unknown when the last update was. Examples – (web) Yahoo! website - (print) legal looseleaves

12. Combine Print and Electronic Aspects in One MARC Record Additional tags –006 –856 Notes

13. 006 Fixed Tag Use when Leader/06 is other than m Adds ability to search by both primary material type and electronic resource Required in OCLC, optional MARC21

14. 006 Computer File Additions 006 tag has seventeen positions To add computer file characteristics –/00 m for computer file –/09 for type of computer file –Unused positions left blank 006 m d 006 [m d ] OCLC

15. Metadata Tags vs. MARC Tags

16. Traditional Formats and Access Points Paper-based and microform-based information resources Monographs, serials, photographs, etc. Access provided through local library services –Including ILL

17. Traditional Cataloging Functions and Access Acquire material into collection Describe material using MARC Manage the collection Provide access via OPAC / card catalog

18. New Formats and Access Points Formats: –web documents, online serials, digital images, digital collections, websites, digital audio and video, born digital material, etc. Access provided via the web and email

19. What is metadata? A neutral term for cataloging without the excess baggage of the AACR2 or the MARC formats (Priscilla Caplan) Data that facilitates the management, description, and preservation of a digital object or aggregation of digital objects (Judith Cobb)

20. Metadata Describes Single item Collection Component of collection Any Level of Aggregation

21. Metadata Can be Stored Within the digital object or code –html code, headers of image files Separately –artifacts

22. Examples of Metadata Embedded in web page –http://www.apple.com/http://www.apple.com/ Embedded in digital images –http://www.loc.gov/catworkshop/readings/ metadatabasics/examples/embeddedimag e.htmhttp://www.loc.gov/catworkshop/readings/ metadatabasics/examples/embeddedimag e.htm

23. Creating Metadata The creation of metadata is governed by a body of standards, best practices and schemas that, when appropriately applied, work together to facilitate the management, description, and preservation of digital objects.

24. Metadata Standards Metadata Encoding Transmission Standards (METS) California Digital Library Digital Image Collection Metadata Standards http://www.cdlib.org/about/publications/CDLObjectStd-2001.pdf

25. Metadata Best Practices Western States Dublin Core Metadata Best Practices CDWA (Categories for the Description of Works of Art), Getty http://www.getty.edu/research/institute/ standards/cdwa/3_cataloging_examples/index.html

26. Types of Metadata Structural –how compound objects are put together Administrative –how created, file type, access privileges Descriptive –identification (title, author, abstract)

27. Descriptive Schemas (Rules) Dublin Core –web pages Visual Resources Association – painting,sculpture Text Encoding Initiative –printed novels, plays

28. Encoding (Representation) Hypertext Markup Language (HTML) Resource Description Framework (RDF) Extensible Markup Language (XML)

29. Why is XML so Important? Non-proprietary method of storing metadata Being adopted by every major software company that manipulates text data Power to represent data independent of programming language, platform, or operating system.

30. MARC vs. XML MARC (librarian only) 245 04 The Sot-Weed Factor XML (information processing) The Sot-Weed factor

31. MARCXML – Library of Congress

32. Crosswalks Enable different schemas to communicate with each other

33. Crosswalks – Mapping Different Schemas

34. New Media Packaging and Security Issues and Concerns

35. New Media Packaging / Security Individual item –Cases –Sealants –Downloads for burning Group packaging –Redbox –IMM technology RFID

36. Individual Item: Security and Protection CD/DVD Cases Coatings –Sealants –Cleaning sprays Resurface machines

37. Group Items: Security and Protection Redbox http://www.redbox.com/ Self-checkout kiosks –intelligent media management

38. RFID Security System that can combine theft-detection and tracking of library materials Radio-frequency combined with microchip technology Uses radio waves to identify individual items and to transfer data from a tag to a reader to a database.

39. Components of RFID system

40. RFID System Tags

41. RFID Self Checkout Station

42. RFID Security 3 ft detection maximum Same capture percentage as tattle tape No detection near metal shelving Can flag staff with specific item title

44. RFID Advantages/disadvantages of RFID Privacy concerns Cost/ROI

45. RFID Processing Advantages –conversion is fast, can leave barcodes on –individual CD/DVD can be tagged –can check out multiple items at once Disadvantages –if power goes out, checkout is down –need booster on CD/DVD tag –possible conflict if tag aligned same way

46. Privacy Concern Myths Patron info on RFID tag Government screeners possible with radio devices Radio waves are dangerous

47. RFID Cost / ROI Systems expensive, can’t mix/match vendors Tags $.50 to $1.50 each Too new for many ROI studies, estimate up to five years for return on investment SFPL study on $ cost do to staff repetitive motion injuries - $265,000.00

48. What We Covered Today New media definition and formats MARC cataloging Metadata vs. MARC Packaging and security

49. Last Tag The real question is: How do we together, as a community, move our trusted circle closer to information consumers at the level of their need? OCLC