1. 1 Cisco Confidential © 2006 Cisco Systems, Inc. All rights reserved. Digital Media Systems (DMS)

2. 2 Cisco Confidential © 2006 Cisco Systems, Inc. All rights reserved. Video on Demand Live Video / TV Video Telephony Digital Media Management TelePresence Cisco’s Video Portfolio Physical Security Scientific Atlanta Video Conferencing

3. 3 Cisco Confidential © 2006 Cisco Systems, Inc. All rights reserved. Cisco Digital Media System: Overview  Comprehensive: One solution for desktop video and digital signage  Scalable: To many thousands of users and signs  Centralized: Web-based content management  Integrated: With underlying network for optimal content delivery A Comprehensive Solution for Creation, Management, and Access of Compelling Digital Media

4. 4 Cisco Confidential © 2006 Cisco Systems, Inc. All rights reserved. Cisco Digital Media Player Cisco Video Portal Media Access End-to-End Cisco Digital Media Desktop Video and Digital Signage Digital Media Manager Video Portal Module Digital Signage Module Media Management Digital Media Encoder 1000 Digital Media Encoder 2000 Scientific-Atlanta D9032 Encoder Media Creation Media Delivery Networks (Cisco ACNS) Content Distribution Manager (CDM) WAE Appliance Media Delivery Engines (WAE) ISR-NM

5. 5 Cisco Confidential © 2006 Cisco Systems, Inc. All rights reserved. Phase 1: Standalone PC-Based Phase 2: Networked PC-Based Phase 3: Networked Media Player-Based Phase 4: “Smart” Signage Digital Signage Technology Evolution Digital Signage Market New Opportunities Technology Evolution Today: High Reliability and Flexibility, Easy Deployment and Operations Tomorrow: Video Surveillance, RFID, Cisco TelePresence, etc. Yesterday: High Operational Costs, Low Flexibility

6. 6 Cisco Confidential © 2006 Cisco Systems, Inc. All rights reserved. DMM Digital Signage Module Digital Media Designer  Browser-based drag-and-drop interface for creating customized sign layouts  Vertical and horizontal screen orientations  Select from pre-designed templates or create your own  Embed many combinations of multimedia objects: videos, flash animations, dynamic RSS and static tickers, playlists, background images, logos and icons, and customizable text

7. 7 Cisco Confidential © 2006 Cisco Systems, Inc. All rights reserved. Cisco Digital Media Players DMP 4305G 2 GB Local Storage  DMP model 4305G Increased local storage to 2GB SD card, other hardware identical to DMP 4300G  DMP protective case accessory Allows customers to protect & attach the DMPs to VESA- compliant display mounts/brackets Wire management and ventilation Customers can attach their own locking mechanism for security- --ideal for banking, retail, and high traffic environments DMP 4300G 1 GB Local Storage

8. 8 Cisco Confidential © 2006 Cisco Systems, Inc. All rights reserved. Cisco Digital Media Players  RSS content syndication Display live and dynamic text information from internal/external RSS feeds: news, weather, finance, sports, local events  Flash animation version 7 for authors to create more sophisticated flash animations  Content failover retry: DMPs can be configured to periodically attempt reconnection after loss of connection  Audio over HDMI to support both video and audio carried over a single HDMI cable (no separate audio cable needed)  Authentication option for DMM-to-DMP communications: on or off

9. 9 Cisco Confidential © 2006 Cisco Systems, Inc. All rights reserved. DMS 4.1 Desktop Video Features  Live Event Module Slide Synchronization Viewer Questions  Video Portal Login and Authentication  Secure Video Portal Reports Access

10. 10 Cisco Confidential © 2006 Cisco Systems, Inc. All rights reserved. Slide Synchronization

11. 11 Cisco Confidential © 2006 Cisco Systems, Inc. All rights reserved.