1. Gill Collins
DAA Coordinator
East Midlands

2. To change society’s attitudes to dementia.
A social movement
with a simple aim:
To change society’s attitudes to dementia.
What is a DAA the simple answer

3. A powerful, national coalition of organisations working together to improve the lives of people with dementia.
160 DAA’s across the UK
3000 members
11000 actions

4. Together, we can………..
Change Attitudes
and make a
Practical difference

5. Charities Police Banks Post Offices Libraries Solicitors Hospitals
GP Surgeries
Local Authorities
Corner shops
Police
Care Homes
Taxi firms
Banks
Fire & Rescue
Bus operators
Building Societies
Pharmacies
Sports Clubs
Post Offices
Faith Groups
Libraries
schools
Theatres
Solicitors
Restaurants
Leisure centres
Charities
Assistive Technology
Hospitals
Garden Centres
Visitor attractions
Housing Associations
colleges
Home Care providers
Health Centres
Financial Services
Community Groups

6. National / Regional Context:
160 Local Alliances in England
10 in East Midlands potentially 22
3000 members in England
166 in East Midlands
2576 member actions

7. Dementia Friendly Communities
National Alliance
Dementia Friendly Communities
Local Alliances
Regional Alliance
People with dementia
How we all link together and the common denominator

8. The role of the Local DAA:
Recruit local organisations and work with them to become more
dementia friendly
Encourage and support Dementia
Friendly Communities

9. [ Dementia Friendly Communities are where we want to be
Local Dementia Action Alliances are how we get there
Costs Living in Community £24, 128 (2013)
Residential Care £35, 424 (2013)
Saving per year £11, 296 or £941 per month
Delay 5% admissions to res care by one year as a result of DFC = a net saving of £55m

10. Making a difference in the East Midlands…
166 member organisations
Thousands of people trained
Dementia friendly communities
Dementia Friendly examples…
Examples of differences made
Arriva Bus
Fire service
Taxi
Derbyshire Police
Facts and figures

12. It’s Easier Than You Think!
Join your local DAA
Submit an Action Plan
3 Simple Actions
Change the lives of people living with dementia!

13. Dementia Friends for all staff
Dementia Champion
Dementia Friends included on Induction
What else can our business do?

14. Dementia is not going away
We all need to play a part
Attend your local DAA meeting
Make your Community a better place for people living with dementia to live

15. West Lindsey DAA Meeting Monday 20th July 2
West Lindsey DAA Meeting Monday 20th July 2.00pm Gainsborough Guildhall Monday 19th October 2.00pm– Venue to be confirmed Come along and see what we can achieve together!

16. Gill Collins
East Midlands Coordinator t: e: