1. Public WiFi Project Richard Hinton

3. What is it delivering ? A foundational infrastructure WiFi and location services in all public museum spaces A scalable solution to meet future demands Public WiFi is an enabler

4. WiFi hardware and solution design 30% Cabling and installation 40% Project Mgmt.10% Contingency 20% Public WiFi total budget: £ 515,000

5. Why are we doing this ? WiFi is increasingly seen as a utility Need to meet increasing demand for more content and services in galleries Treasures Gallery WiFi successful proof of concept 18,000 visits over 3 months Potential 500,000 per year if WiFi ubiquitous

6. Benefits to Museum Enhance Visitor Services operations Anonymous collection of circulation management information Access to more content/ learning info/ travel info/ from all public areas Ability to push location-based, contextual content to visitors Improve visitor access to content/ less reliance on fixed notices Enabler for revenue growth Sponsorship opportunities WiFi service is marketable service for events/ conferences Promotions/ offers Enhancing the NHM brand Leading edge Museum Promotes visitor interaction with NHM

7. Removes cost barrier for visitors accessing NHM content Better access to more content for Visitors Engage with the Museum while queuing Directions to toilets and cafes Receive location based, contextual content Promotions/ opt-in to further engagement Benefits to Visitors

8. Key principles are……… Enterprise approach Secure and resilient solution Modular and sustainable design Minimal impact to heritage areas Prepare the museum (demo)

9. Where and when ………………..high level

10. Where does this lead to ? Online maps Step by step navigation Custom tours Ticketing More apps/ services Contextual content eShop Membership in-gallery engagement Way-finding/ circulation

11. Questions? Ask me: r.hinton@nhm.ac.uk or look out for Intranet updates, coming soon…………