1. 05 黃逸芳 Maggie 35 江宜靜 YiGin 40 魏心如 Sussi 03 許維芳 Kate 04 胡 渝 Henry Group

2. Outline Overview of Switzerland Economy of Switzerland Representative company References

3. Geography

4. Cantons of Switzerland

5. Swiss Franc CHF  The currency code and currency symbol is CHF.  Banknotes : 10, 20, 50, 100, 200 & 1,000 francs  Coins : 5, 10 & 20 centimes, ½, 1, 2 & 5 francs Currency

6.  From January to February from -1 to 5°C.  From July to August the daytime temperature ranges from 18 to 27°C.  In spring and autumn, the daytime temperature range is 8 to 15 °C.  Summer is warmer and drier with maximum temperatures up to 35°C. Weather

7. Official languages in Switzerland : German  German (65%) French  French (23%) Italian  Italian (8.5%) Romansh  Romansh (0.5%) Official language

8. Religion Religion in Switzerland – 2012 religion percent Roman-Catholic38.2% Swiss Reformed 26.9% Unaffiliated21.4% Other Christians 5.7% Islamic4.9% Jewish0.3% Others1.3%

9. Economy of Switzerland policy of long-term monetary security and political stability country‘s small size and high labor specialization low unemployment rates and a balanced budget

10. Export of Switzerland Main export partners Main export partners ： Germany 20.8 %,United States 9.3%, Italy 8.9%, France 8.4%, United Kingdom 4.8% Export goods Export goods ： machinery, chemicals, metals, watches, agricultural products

11. import of Switzerland Main import partners Main import partners ： Germany 33.9%, Italy 11.2%, France 9,71%, United States 5.1%, Netherlands 4.8%, Austria 4.4%, United Kingdom 3.9% Import goods Import goods ： machinery, chemicals, metals,vehicles, agricultural products, textiles

12. Economy sectors Watches Watches – Swiss watch making companies produce most of the world's high-end watches Industrial Industrial – food processing : Nestlé( 雀巢 ) – chemical for industrial and construction use : Sika AG( 西卡集團 ) – medicine making : Novartis( 諾華 ), Roche( 羅氏集團 )

13. Agriculture Agriculture – High tariffs and extensive domestic subsidizations encourage domestic production – 90 to 100% of potatoes, pork, cattle and most milk products, are produced in the country Tourism Tourism – mountainous regions and cities Banking Banking – neutrality and national sovereignty Economy sectors

14. Rolex Be founded by Hans Wilsdorf in 1905 To moved to Switzerland in 1919 Major product/service ： Watch

15. Strategy Strategy ： 1.Focus 2.Product positioning 3.Segmentation Feature Feature ： 1.Precision 2.Elegance and Noble 3.Testing of product’s limitation Rolex

16. References Switzerland wiki http://en.wikipedia.org/wiki/Switzerland Economy of Switzerland http://en.wikipedia.org/wiki/Economy_of_Switzerland Rolex wiki http://en.wikipedia.org/wiki/Rolex Rolex Official website http://www.rolex.com/zh-hant Google picture Vidoe https://www.youtube.com/watch?v=dmDgVuO55B8

17. Thank you!

18. Q & A