2.  Email Marketing team handles all emails for clients that they wish to send to their database.  Email Marketing helps keep the client's customers and prospects coming back.

3.  Basic service consists of a monthly Email newsletter; we would like all clients to send this out at a minimum.  We will also handle other email projects such as surveys, buyer short emails, drip campaigns as needed, special event emails, blast emails, Monday Morning Mojo, etc.

4.  Most profitable  Easy to manage/delegate  Easy to track and measure  Increases asset of the business of client database

5.  Email Marketing is the most profitable marketing.  Marketing costs are about 5%, instead of 10-30% for Lead Generation.  Email Marketing drives majority of business, usually 30-80% of business of real estate agents.  Most agents underspend on/ underuse Email Marketing

6.  When you are ready to begin Email Marketing work, your Marketing Assistant may email you or call you to take note of any work that you wish to begin.  From there they will be in contact with you or your Key Assistant with updates and any questions or approval on items needed from you.  *If after 3 days we do not hear from you on approval of items, we will go ahead without your approval*

7. The estimates to follow are just that: estimates. Some tasks will take longer than the estimates if there are multiple changes to drafts. However, these are designed to be a starting point to assist in managing your budget. Monthly Email Newsletter  Set-up: Formatting and verbiage, Graphics (header and/or template), DB file pull and/or upload, and editing - 10 hours  Ongoing Monthly: Including writing and finding content and editing- 5 hours Monday Morning Mojo  Set-up: Graphics, create header, editing, DB file pull and/or upload -3 hours  Ongoing: Including editing and sending- 1hr/week Drip Campaigns  Set up: Formatting and verbiage, Graphics (header), DB file pull and/or upload, setting up auto send in program with rules, and editing (with 15-20 emails in campaign)- 5-6 hrs

8.  Directly markets a commercial message to a group of people using email  Direct emails sent out on a regular basis to a list of subscribers/clients.  Primary purpose is to build upon the relationship of the client with their contacts/clients.  We recommend a monthly newsletter over a Drip campaign  Greater success with a useful monthly newsletter that contains: ◦ pertinent local market info, homeowner info, and other tips, articles, stats, etc.

9.  Some clients have a backlog of Buyer leads. The goal with these leads is to convert serious leads within this group into Clients.  Some people who might bypass a newsletter or other company email might respond to a short, personal-looking email with a simple, relevant question.  This is a very short, personal-type email that we send to buyer leads in the client's database to solicit a response.  We have been having great success obtaining new information from leads and converting old leads into hot leads.  This is an inexpensive way to optimize the backlog of leads in your database and convert them to action.

10.  A series of emails sent to specific contact groups over a period of time-usually one a week for X amount of weeks.  Drip Campaigns are largely ineffective and time consuming.  Most people receiving the emails delete them week after week because they're bothersome and contain no real useful info.

11.  Monday Morning Mojo or Monday Morning Musings  An MMM, as we call it, is a type of email newsletter that is sent out every week, on Mondays.  Part of a selected story is put into a template design much like an email newsletter would be and emailed to client's contacts.

12.  A link is put at the bottom, to the rest of the story- usually landing on their site or Facebook page.  The primary purpose of a MMM is to build upon the relationship of the client with their contacts/clients every week and build traffic to their Facebook fanpages, sites, etc.

13.  A Just Listed or Just Sold email or e-flyer is comprised of one or more properties that the client has recently listed on the market for sale or has recently sold.  Typically photos and basic information such as # of bedrooms or bathrooms, sq. ft, selling price, or price sold for is put with each property that was sold or listed recently.

14.  For 100 Client/SOI people, business should generate 4-10 closed deals per year from repeat/referrals. So for 500 people, 20-50 deals per year. This makes it very easy to quickly analyze business and decide whether there is room for improvement for Client/SOI marketing.  Budget about 5% of GCI for Email (and Mailed) Marketing. For $200,000 GCI agent, budget $10,000.  Budget about $20 per Client/SOI per year. For 500 people, budget $10,000.  Budget of $20 is based on mailings $12, call $8.  Market share goal is to have 80% market share of Client/SOI database. This is probably 90% of A, 70% of B, and 50% of C people.  About 50% of Email Marketing business is repeat or first-time business from SOI.  About 50% of Email Marketing business is referrals from Client/SOI.  Referrals usually come from only 10% of the database. These are the people rated A.  Budget about $50 extra for the A people. So, with 500 people and 50 A people, budget extra $2,500 for A people. This may include lunches/coffee, gifts, parties.  Overall budget for 200 people is $6,000 with goal of 20 deals at 200k would be $4m sales and $100,000 GCI so marketing cost would be 6% or $6,000.