2. Look at the ads above and try to answer the following questions: 1.What are they trying to persuade you to buy? 2.What is the information conveyed of each ad? 3.How is the information conveyed? 4.Do you like advertisements? Why or why not? Learn to read ads

3. Picture one is an ad for __________. It tries to persuade us to buy _____________. The message conveyed in this ad is ____________________________________________. The ad uses ____________________________________________ to convey the information. computers the computer “If you want to be successful, you must buy a Wey computer” pictures (of …), words (slogan), and our common belief

6. What info is given in the first ad: Price Brand Size Screen Reasons why you should buy the computer Comparison with other computers 4000 yuan FX 435 Not the smallest or fastest computer around A 14.1 inch screen Low price Priced at only 4000 yuan, the FX 435 is the best on the market. It implies that the FX 435 is cheaper than other computers text

7. What info is given in the second ad: Brand What kind of people use the computer Reasons why you should buy the computer Star 5000 Businessman (for modern leaders who make a difference in the world; the choice of our most powerful companies) It’s the perfect tool It is the choice of many of our most powerful companies. The others will look at you with respect and envy. They will know you are a man of the future. (bring it users status) text

8. What info is given in the third ad: Brand Price Features Color Reasons why you should buy the computer Comparison E-Brain Affordable price All the basic software you nee Brand new music system It is an expression of who you are. What is you color, blue or green? How about silver with golden stars on it? The only limit is your imagination. It looks cooler than anything else on the market. It is an expression of who you are. It looks cooler than anything else on the market. text

9. Advice given by the expert: Think carefully before you buy a computer Make a list of the features you need Think about what you are going to use the computer for Look at different models and compare prices and what you get for your money Consider the laptop’s size and weight Visit a store and try different computers Ask you self if you like the keyboard and screen Ask if you can connect it to the computer equipment you already have Find out how long the batteries last Ask the store about special offers and use the Internet to see if there are cheaper alternatives It is better to buy a new computer than a used one Consider buying a separate keyboard and monitor text

10. Sample note writing: Dear Mum, I know you are thinking about buying a computer, so I think I should give you some advice. I think that you should buy anew computer. A used one may seem like a better deal, but computers changes so fast that old computers often cannot use the latest software. You should think carefully about what you are going to use the computer for and what features you nee. Visit a store and try different models and ask about special offers. I suggest you buy a FX 435 computer. It costs only 4000 yuan, which I think is quite reasonable. It may not be the smallest and most powerful on the market, but you get a lot for your money. Good luck. Xiaojun

11. Words and expressions: 1.Practise doing 2.Persuade somebody to do something 3.A laptop computer 4.In order of 5.Make/Take notes of 6.Make a note of 7.Compare… with… 8.Compare…to… 9.Make a list of 10.Take…into consideration 11.Make one’s decision 练习做 … 说服某人做某事 膝上电脑 以 … 顺序 做笔记 记下 把 … 与 … 比较 把 … 与 … 比较； 把 … 比作 … 列出 … 清单 考虑到 …; 顾及 … 下定决心

12. 1. Convey: a) to express what you are thinking or feeling without stating it directly: His tone conveyed an unmistakable warning. b) To communicate information or a message All this information can be conveyed in a simple diagram. c) To take or carry something from one place to another. Your luggage will be conveyed to the hotel by taxi.

13. 2. advertise: Vt./ Vi. a) to tell people publicly about a product or service in order to persuade theme to buy it. 你有没有试过那个在电视上做广告的新的洗发水？ Have you tried that new shampoo they have been advertising on TV? b) To make an announcement, for example in a newspaper or on a poster, that a job is available, an event is going to happen etc. I see they are advertising for a new Sales Director. Advertisement: C a picture, set of words, a film etc that is used to advertise a product or service. Advertising: U the activity or business or advertising things on television.

14. 3. Take something into consideration: to remember to think about something important when you are making a decision or judgment. Your teacher will take your recent illness into consideration when marking your exams. Due/ long consideration Give something your fullest consideration Of no/ little consideration: not important at all I might be able to help you, for a small consideration.

15. Ad 1: The FX 435 is an incredible new laptop at a reasonable price! This laptop is perhaps not the smallest or fastest computer around, but it is certainly the best deal. Priced at only 4000 yuan, the FX 435 is the best on the market. It comes with a 14.1 inch screen and all you need for basic work and pay. So if you are looking for a laptop that gives you the most computing power for your money, FX 435 is the best choice. back

16. Ad 2: Researchers at the Star Computers have spent years developing the perfect laptop for today’s successful businessmen. Now they have the perfect tool for you – the new Star 5000 for modern leaders who make a difference in the world. Star 5000 is the choice of many of our most powerful companies. Bring Star 5000 to your next big meeting and watch the others look at you with respect and envy. They will know that you are a man of the future. Make the right choice. Choose Star 5000! back

17. Ad 3: What is your color, blue, green or red? How about silver with golden stars on it? The only limit is your imagination. The new E-Brain from Diamond Computers has got teenagers hopping all over China! Forget old, boring black or gray computers that look like an ugly box. The E-Brain isn’t just a computer; it is an expression of who you are. The computer is built with students in mind and comes at an affordable price and has all the basic software you need to do your homework. It also has a bran-new music system that lets you enjoy the latest sounds in style. And l\best of all, the E-Brain looks cooler than anything else on the market. The only thing you have to think about is: what is your color? back

18. Advice from the expert: You need to think carefully before you buy an expensive product like a computer. Start by making a list of the features you nee. What are you going to use the computer for? Once you have a better idea of what you want, you should shop around. Look at as many models as possible and compare not only prices but also what you get for your money. The price is important, but you should also consider the laptop’s size and weight. Visit a store and try different computers. Do you like the keyboard? Does it have a good screen? Can you connect it to the computer equipment you already have? How long do the batteries last? These are all important questions. Ask the store about special offers and use the Internet to see if there are cheaper alternatives. It is possible to

19. buy used laptops, but computers tend to get old fast. It’s possible to better to buy a new one, even if it seems more expensive. Finally, if you plan to use your laptop as your main computer, you should consider buying a separate keyboard and monitor. Most laptops have uncomfortable keyboards that may damage your hands if you have to do a lot of typing. A separate keyboard doesn’t cost much and will be useful. If you will use the laptop a lot, you need a bigger and better monitor. You many also want to buy a separate mouse, too. Try different kinds and find out which mouse, key board and monitor you like best. back