1. JOSH COCHRAN SHANNON DELBOZQUE SAMUEL HAWLEY Sprint's Outstanding Overdrive The mobile Wi-Fi hotspot can connect five devices via 3G and 4G networks By Cliff EdwardsCliff Edwards

2. Sprint History 1899 -Sprint founder Cleyson Brown begins Brown Telephone Company 1975- Brown Telephone Company becomes Sprint and launches first Public Data Network 1992-Makes history as first carrier to offer commercial Internet access 2004-Sprint Nextel merger is announced Sprint's Outstanding Overdrive

3. Sprint History Legacy of Innovation  Completed the first nationwide, 100% digital, fiber-optic network  First carrier to offer commercial Internet access  First major company to provide local, long distance and wireless services  First carrier to provide access to live streaming video Sprint's Outstanding Overdrive

4. Sprint Nextel Corporation Background Customer-focused company strategy Nation's largest independent local telephone provider No. 3 U.S. carrier behind Verizon Wireless and AT&T Two wireless networks serving more than 48 million customers Sprint's Outstanding Overdrive

5. Chapter 4-Evaluating the Competition Oligopolistic competitive market structure  Few major carriers in U.S. with especially fierce competition between Verizon Wireless, AT&T, and Sprint  Any action of one seller is noticed and reacted to by the other sellers Competition for target customers based on:  Price for benefits offered and service offered  Product selection and location or access  Customer experience Sprint's Outstanding Overdrive

6. Strengths Weaknesses Connect 5 wifi devices Easy to use Great for traveling Display screen  Data usage  Connection speed Limited battery life Limited use of 4G  Reverts to 3G in weak signaled areas Sprint's Outstanding Overdrive

7. Sprint Leap-Frogs Previous technologies Verizon MiFi  As many as 5 Wi-Fi enabled devices  $100 after $50 rebate w/ 2-year service agreement  Access to Verizon mobile 3G network  Only weighs 2.05 oz Competition

8. Questions?

9. Sources http://www.businessweek.com/technology/content/ mar2010/tc20100326_445051.htm http://www.businessweek.com/technology/content/ mar2010/tc20100326_445051.htm http://www.youtube.com/watch?v=4y4z8zSHrjM http://www.youtube.com/watch?v=TwV4XJJAAas