1. Donna Hamilton Assistant Vice President Web Communications

2. Approx. 50% of U.S. adults use a smartphone. Approx. 66% of those aged 18-34 use a smartphone. For 28% of Americans, a mobile device is their primary way of accessing the Web. 243 million Americans age 13 & older use mobile devices. 91% of mobile phone users have phones w/in arms reach 24/7. General Population: 51% Android; 32% iPhones UC: 33% Android; 49% iOS

4. What Else Do We Do with Our Phones? 54% use their phones in place of an alarm clock 46% have dispensed with a watch in favor of using their smartphone 39% use their phone instead of a separate camera 28% use their phone instead of a laptop One in 20 smartphone users use their phone in place of a TV (6%) or reading physical books (6%)

5. Email Communication on Mobile 41% of people in U.S. read email on their mobile devices Mobile email open rates + 34%; desktop emails - 9.5% (last 6 mos. of 2011) Test to ensure yours is readable on various devices. Do your links open to mobile-friendly Web pages?

6. * Mobile App * Mobile Website Similar features & content; Different presentation & behavior. Depends upon many factors, including: objectives, task, target audience & technical requirements.

7. * Mobile App * Mobile Website -Uses “built-in” browser, so easy to access. -Need the Internet to access. -Less expensive to develop. -Uses cross-platform capabilities, so don’t need as many different designs. -Must be downloaded. -Can target specific limitations/ abilities of individual devices. -Faster, more interactive. -Can provide some services without Internet connectivity. -Expense of creating will increase (more platforms to develop for)

8. What is it? Developing a website that allows the layout to change along with a user’s computer screen resolution.

9. ETA: January 2013

10. Team Tech Lead: Asif Riaz Communications Lead: Donna Hamilton Developers: Greg Benjamin, Vern DeHaven Others: UC Foundation/Alumni: Candice Terrell UCIT: Mark Faulkner; Gary Grafe; Troy Travis; Josette Riep; Matt Hartman Students: Lane Hart; Shy Ruparel; Tom Bachmann

11. Technology – Blackboard “Blackboard Mobile Central” application integrates with Blackboard “Mobile Learn” Provides on-demand access to information and services.

12. App Audience: Primary: Current Students Secondary: Alumni Other: Staff (time clock); faculty; visitors

13. Initial Offerings Enhanced Shuttle/Transit News Events Emergency/Help/NightRide Athletics View My Grades Bearcat Spirit

14. Initial Offerings View My Schedule Interactive Campus Map Courses Directory Alumni Directory Link to Blackboard Mobile Learn

15. m.uc.edu

16. Mostly same information. Audience navigation. Links to Library’s mobile website Athletics mobile website Content maintained in CQ. Next … Majors & Programs Check My Grades

17. * Aug. 1 through Oct. 15, 2012

19. Mobile Resources Mobile site m.uc.edu Mobile Help uc.edu/mobilehelp

21. UC’s Two Primary Accounts @uofcincy & UofCincinnati(Facebook) UC College Accounts ex: @LindnerCollege, @UCBlueAsh UC Departmental Accounts ex: @UCWebComm Alternate Photo Icons

22. uc.edu/socialmedia webcommunications@uc.edu

23. uc.edu/socialmedia OR uc.edu/web and navigate to desired resources New Staff Resource: Jeremy Martin

24. DONNA HAMILTON Donna.Hamilton@uc.edu @uofcincy @ucwebcomm @dhamilton007