1. Topic 1: Business Issue Real Estate Search & Virtual Tour Dan Ru ISYM-540 07/02/2009

2. Real Estate BuyerBrokerSeller

3. History 1 st virtual tour – 1994 – 3D reconstruction of Dudley Castle as in1955 – 1 st user Queen Elizabeth II + = Virtual Reality Royal Tour Virtual Tour

4. Today Web-based Interactive Multimedia elements – Sound effects, music, narration and text Popular applications – University web-tours – Real estate industry

5. Methods of Creation Stitching photographs Video-Based virtual tours Specialized Software

6. Stitching photographs Panoramic image – Digital still pictures – Taken from the same point in space – Varying pitch and yaw Not require any specialized equipment Limited depth of field Space appear warped

7. Video-Based virtual tours High-quality Videos – Walk-through Properties – Point of view is constantly changing Require more technical skill and equipment No viewer control of the tour Same tour for all viewers

8. Specialized Software Media rich virtual tours Highly interactive to mimic reality Video game – second life 3D virtual world Fun but expensive

9. Popular Real Estate Virtual Tours Interactive floor plan Full service virtual tours

10. Interactive floor plan

11. Full service virtual tours

12. Benefits and Futures Available 24/7 Reduce number of physical tours Save time and money Attract 40% more buyers Cost from high to low to free Google street view