1. Make-my-Dream.com Team: Al-Hassan Hleileh | Elika Mahdavi | Manh Hung Le | Meghbartma Gautam Mentors: Ethan Kurzweil | Alan Chiu

2. What’s the big idea? How do we revolutionize travel in a hyper competitive space (conc on EM) Why’s booking such a pain – so many websites, too many deals, not sure, unreliable What do consumers want: great offers, as well as rich and meaningful experiences, and social connection in travel. Through technology and a focus on the untapped middle east market, we are launching a game changing technology Makemydream.com, from booking your flights, hotels, flashsales, group-discounts, to sharing you experiences through instant messaging, photo sharing and uploading, as well as memory slides when you are done, which can be shared publicly or privately Make my dream – will realize user dreams and etch them in history

3. Market Sizing $ 51.25 Billion $ 10.26-12.81 Billion The Middle East experienced the world’s highest regional average annual tourism growth rate; 9.6% YOY; 60.3m arrivals, with $850 average spend (2010) latest number I could find. The total size of the market is $51.255billion. However online bookings are currently a fraction of that with estimates of 20-25% of travel occurring online, which comes to US$10.26-$12.81billion. Endogenous shocks in SR will curtail growth this year, but positive LR outlook

4. Archetypes 2) Young and Married: Asal + Hubby * Grew up in Toronto, parents live in Middle East * Went to school in Chicago * Travels ~1 every 4 months (Asia, South America, Europe) * Travels with her husband and blogs about her experiences 1) Young and Single: Elmira Shans * Grew up in Dubai * Currently in London for graduate school) * Travels ~ 1 every 3 months (Europe, Middle East, North America) * Travels in groups with friends-publicizes travel

5. Hotels Airlines Events (Festivals) Car rentals Promotion companies Deal listings State Tourism Travel agents Conventions (CES) Business Schools (Study groups) Product Dev A/B testing Relationship with hotels; airlines; car rentals Sourcing deals Acquisition, retain customers Market understanding Best in class product Relationship with partners Human Capital Lowest price Best inventory Convenient Experiential UI Social Validation Create a Community Multiple options Best Actionable deals Relevant locations Trusted relationships Successful partnerships Brand awareness/ identification Pilots Cross pollination Events (Parties!) Young and the affluent High Disposable incomes Willing to explore Young and single Divergent origins, same destinations Social media savvy Young couples Trendsetting behavior Young families Best education for kids Cultural experience Trendy destinations Web and mail Advertising Social Media Word of Mouth Referrals Customer call centers Magazines Human Capital Product Development Advertising costs Maintaining relationships Refunds Percentage of booking costs Percentage of hotel/package (s) Advertising revenues Event of the month Exclusive partnership with events

6. Sales Pipeline We currently have a sales pipeline of over $160,000, which we hope to capture entirely once our technology is launched. Our pass / fail signal is if we fail to continue organically (without agency push), for people to book online.

7. Product Development Plan

8. Ground Rules We are working with Dummy data We are working such that the happy path use case goes through This means that we are not stopping and throwing catch blocks to catch errors Our mantra is iterate, iterate, iterate So we need to get something out, this need not be perfect We are working with LEAN model – this means extreme agile and not waterfall I encourage us to have 2 channels of thought 1. What can be implemented right away 2. What can be a vision for the long term This needs to be done fast and done right (approximately) We will learn and work on this together And MOST importantly Communicate, Communicate, Communicate Over e-mail, calls. We will sync everyday, even if it is for 15 mins

9. Redirected from anywhere Travel alert on app Email signup F connect Search for hotels Search for deals Filters applicable Search for reviews Search for advents (adventure deals) Home page A blurb on what we do A 10 second pitch Reviews by the community 1st person reviews Reliable and brief Pitfalls and Pleasures (Avoid) (Go-to) Highlighted deals Timing of deals Adventure trips Custom itinerary Group deals Go where your friends go! Feature Set

10. Book the deal Cash on delivery (initially) Share experience (f/flickr) Photos and updates (w00t) Share the deal (f/t) Send the itinerary to friends Reviews and recommendations

11. Feature Set This is not a wireframe. It is a list of the features in priority order Normal Database/search Adventure events sorted by location and interest Flash sales and packages Search for tickets/destinations Social Sharing Share Deals on Facebook Community Reviews Group It*

12. Adventure events/events These are specific events and adventure deals. Store them in a database. The fields are 1.ID 2.Type – Adventure or Events 3.Country 4.Price 5.Rating 6.Review (free text storage) These should be sortable by all the fields. Use filters to enable sorting. Sorting is a priority 2 feature

13. GROUP IT COMMUNITY TALK TO US SEARCH FLASH SALES ADVENTURE EVENTS TICKER WHAT PEOPLE ARE DOING ON THE SITE

14. Flash Sales These are specific sales and package deals. A variety of things can prompt this. Some of them include – introduction of a new airline, special last minute deals in hotels, going out of business deals. As always, Store them in a database. The fields are 1.ID 2.Type – Stand alone or package deals – Stand alone means only one deal on airplanes/hotels. Package includes two or more (rental car deals for example) 3.Country 4.Price 5.Rating 6.Review (free text storage) 7.Keep a blurb to denote what sort of a deal this is. Plane for airplane, Hotel for hotel deals and a gift pack for package deals These should be sortable by all the fields. Use filters to enable sorting. Sorting is a priority 2 feature

15. Search Standard search architecture for booking flights. The code is open source and has been shared with you in another mail. All we need to do is to implement that and make it look pretty.

16. Share deals on FB This is pretty standard. So after booking, you should be able to share deals on FB/twitter and within the site as well. All that needs to be done is to implement a share button snippet from FB Currently the payment system is a dummy system. We will not hook into anything yet except store contact details of the person making the bookings.

17. Community reviews Any community member can write reviews on any of our deals/sales/destinations. There is plenty of code lying around on the internet for this. Just take and tweak This will later be refined to a person only being able to write reviews for a place that this person has visited. (Priority 2)

18. Group It This is our key differentiator. So I want us to implement this perfectly. Concept – If I book a deal, my friend also wants to book that deal. I will share that deal and he will book the same deal. Implementation – The deal that a person books should be shared. Another community member will look at that deal and book the same deal. If the deal is different in any feature (not the same airline, not the same hotel) then the person will be notified. Even if there is a difference in the prices of the bookings, the person must be notified. If there is no difference, the same booking must go through. So there must be a way to store the operations of a booking. Since, at this moment this involves just hotels and airlines, this operation will only involve storing these 2 data points in the database. Since we are working with Dummy Data, the complex use cases that must have occurred to all of you will not be surfacing. I cannot stress enough how this is central to our business idea. Implement this as a Priority 1 feature