1. Coach Tourism Association 2015 Annual General Meeting CTC Partners

2. Mark Frary Travel Perspective

3. Social media An epic waste of time and money?

4. Mark Frary Sunday Times agony uncle Author Social media consultant Been on lots of coach holidays @markfrary, @socialtrav #notaselfie

5. Who uses social media? Source: Ofcom Adults’ media use and attitudes report 2015

6. Who uses social media?

7. Social media influences purchase Source: AT Kearney

8. Trusted friends Think of it as a party There will be boring people you want to avoid There will be interesting people You want to be interesting

9. CTC Partners

10. Coach firms already on social

11. Engagement What is engagement and how do you measure it? It’s all about amplification People have chosen to interact with you via social Finding influencers

12. Facebook

16. Twitter

20. Online video Growing hugely YouTube is the second biggest search engine Can be expensive but...

21. Ramblers Worldwide A blogger

22. Cunard

23. Takeaways Older generations are fastest growing users of social media Don’t forget to SHARE Be an interesting party animal Advertising An epic waste of time and money?

24. Questions? Please get in touch mark.frary@travelperspective.co.uk @markfrary @socialtrav

25. Coach Tourism Association 2015 Annual General Meeting CTC Partners