3. 1) Choose the Best Business Model 2) Publish your App 3) Market your App 4) Optimize your App

5. Adoption of Trial functionality in top N highest grossing apps

13. Paid + TrialFree + IAP App listed inPaid AppsFree Apps (more views) Feature managed byOS, little dev workApp, more work required Options and FlexibilityOne: Trial Many: consumable/durable, one/many, different prices, show some options only SupportsWindows Phone 7 & 8Windows Phone 8

14. 1) Choose a Business Model - Paid - In-App Purchase - Mobile Ads

16. Backgammon Pro (Bernardo Zamora)

18. <phone:PhoneApplicationPage... xmlns:my="clr- namespace:Microsoft.Advertising.Mobile.UI;assembly=Microsoft.Advertising.M obile.UI" " AdUnitId= " " IsAutoRefreshEnabled= "True" />...

19. * PubCenter URL: https://pubcenter.microsoft.com. See Market report: in PubCenter view Reports  Create Report  Ad Unit Performance  Include This Data  Market.https://pubcenter.microsoft.com

20. 2) Publish your app

21. Average rating of top 50 paid apps

22. MO list: http://msdn.microsoft.com/library/windowsphone/help/jj215902(v=vs.105).aspxhttp://msdn.microsoft.com/library/windowsphone/help/jj215902(v=vs.105).aspx

23. Some markets have additional content requirements for publication

30. tethras.com ibabbleon.co m Multilingual Toolkit App Name Description Screenshots Keywords Number format Date format Currency format Icons Text Graphics (Resources) Translated Badge Local promotions Télécharger à partir du Windows Phone Store Baixe na Loja do Windows Phone

32. Dev Center Registration US $19 60-day promotion Individual or Company registration

33. 1) Choose the Best Business Model 2) Publish your App 3) Market your App 4) Optimize your App Put today’s ideas in Action!

34. ResourceURL http://aka.ms/Eesuto http://aka.ms/Hk1sxo http://aka.ms/Tcpxtg http://aka.ms/H4nml5 http://aka.ms/Jhs5bg http://msdn.microsoft.com/en- us/windows/apps/hh848309.aspx https://dev.windowsphone.com https://pubcenter.microsoft.com http://aka.ms/E35azi http://aka.ms/Qz1k05

35. 2-123 6/26/2013 14:00 South Hall: Gateway Ballroom 102 Windows Store Overview for Windows 8.1: New design, new promotion and monetization opportunities 2-207 6/26/2013 17:00 South Hall: Esplanade 304 Windows Phone Game Development Basics 2-206 6/27/2013 11:30 North Hall: 134 Windows Phone: Tiles, Lock, & Notifications 2-150 6/27/2013 11:30 South Hall: Gateway Ballroom 104 Beautiful apps at any size on any screen 3-121 6/27/2013 15:30 South Hall: Esplanade 308 Monetization Opportunities for Windows Store apps in Windows 8.1 2-218 6/27/2013 17:00 North Hall: 123 Windows Phone: Learn from the Winners 2-221 6/27/2013 17:00 North Hall: 135 Windows Phone: Low Mem & Hardware Constraints