1. www.appistry.com The Fabric of Business Cloud Computing for the Enterprise Sam Charrington, VP Product Management & Marketing Michael Groner, Founder & Chief Architect Tuesday, October 14, 2008 Problems Joining the Webinar? Email marketing@appistry.com for assistance

2. www.appistry.com The Fabric of Business Agenda What is cloud computing? Market evolution & related technologies Types of clouds Why cloud computing for the enterprise? How to get started Q&A 2

3. www.appistry.com The Fabric of Business This Just In: Cloud Computing is Here ! 3

4. www.appistry.com The Fabric of Business Cloud Computing is… “Cloud computing is a model for delivering IT infrastructure, applications, and data that shifts the emphasis from stand-alone silos to pooled, shared resources, dynamically allocated among various tasks and accessed via a network.” 4

5. www.appistry.com The Fabric of Business Cloud offers an emerging best practice for infrastructure & application delivery based on the Google/Amazon model: Multitenant Incrementally scalable Agile & adaptive Reliable and fault-tolerant SLA-driven Programmable & API accessible Virtualized Cloud Characteristics A “Google-Like” Platform for Applications 5

6. www.appistry.com The Fabric of Business What is Cloud Computing Anyway??? Commoditization Internet Delivery Virtualization Grid Computing SOA Data Center Automation Cloud Computing is the evolution and convergence of many seemingly independent computing trends: SaaS, PaaS, IaaS, X aaS Utility Computing Distributed Computing Web 2.0 IT Outsourcing Storage 6

7. www.appistry.com The Fabric of Business Related Technologies TechnologyKey FeatureWhat’s Missing? Grid Computing Platform of many machines providing common services Difficult to administer; Typically focused on large scale batch processing Virtualization Dynamic placement of VM’s provides resource flexibility VM’s fail to fundamentally solve scale and reliability Hosting Computational infrastructure available for rent Lack on-demand services Software as a Service (SaaS) Application availability through the cloud SaaS is an application on the cloud, not a cloud by itself Utility Computing Packaged computing, application, and storage sold as a service Close to the cloud model, but missing scale and reliability 7 Cloud Computing takes from the best of these offerings to provide a new style of computing

8. www.appistry.com The Fabric of Business Cloud Ecosystem: Public Clouds Public Cloud Enterprise 8 Public Clouds Provided by 3 rd parties for individual, corporate use Easy to acquire Cost effective No capital outlay

9. www.appistry.com The Fabric of Business Public Cloud Cloud Ecosystem: Virtual Private Cloud Enterprise Virtual Private Cloud 9 Virtual Private Clouds 3 rd party clouds, or segments of the Public Cloud with additional features for security, compliance, etc. HIPPA SOX PCI

10. www.appistry.com The Fabric of Business Public Cloud Cloud Ecosystem: Private Cloud Enterprise Private Cloud External Internal Virtual Private Cloud 10 Private (Internal) Clouds Extension of virtualization Capital, ops efficiencies Some applications, data can’t/won’t leave the enterprise

11. www.appistry.com The Fabric of Business Cloud Computing Pyramid Infrastructure Platform App Cloud Cloud Application Infrastructure as a Service Platform as a Service Software-as-a-Service 11

12. www.appistry.com The Fabric of Business Types of Cloud Computing Infrastructure Platform App Cloud Application Platform E.g. Appistry EAF Shared x86 Server Pools Virtualization E.g. Dell, VMWare, Citrix Stack-Specific Providers E.g. Force.com, EngineYard, Google AppEngine, AWS Compute and Storage On-demand/Utility E.g. Amazon EC2, GoGrid 12

13. www.appistry.com The Fabric of Business Platform vs Infrastructure After a few hours, the fog of hype starts to lift and it becomes apparent that the clouds are pretty much shared servers just as the Greek gods are filled with the same flaws as earthbound humans. Yes, these services let you pull more CPU cycles from thin air whenever demand appears, but they can't solve the deepest problems that make it hard for applications to scale gracefully. Many of the real challenges lie at the architectural level, and simply pouring more server cycles on the fire won't solve fundamental mistakes in design.

14. www.appistry.com The Fabric of Business Applying Cloud Characteristics: Infrastructure vs. Platform CharacteristicInfrastructure / IaaSPlatform / PaaS Multitenant, Shared Multiple customersMultiple applications Incrementally scalable Create new servers on demandApplications scale linearly Agile & adaptive VM placementLoad balancing and workload mgmt Reliable and fault- tolerant Reliable infrastructureReliable applications SLA-driven Proactive system monitoringResources allocated to meet SLAs APIs Infrastructure management via APIsApplications management via APIs; Build applications on cloud services Virtualized Server virtualizationApplication virtualization & automated management 14

15. www.appistry.com The Fabric of Business How Cloud Works: Emerging Cloud Stack Commodity Infrastructure x86 has won! Linux, Windows High-density, shared pools of servers Server virtualization for encapsulation, automation Cloud Infrastructure Management VM orchestration and bare-metal server provisioning Infrastructure monitoring and management Cloud Application Platform Application virtualization enables elastic scalability Application deployment, management and monitoring Simplified development model for the cloud Provide cloud services to apps Commodity Infrastructure Virtualized or Bare-Metal Cloud Infrastructure Management Cloud Application Platform Applications & Services 15

16. www.appistry.com The Fabric of Business Why Cloud for the Enterprise? 16 Cloud Business Case Cost Savings Competitive Advantage AgilityCapability CapExOpEx Faster time-to-market Better/faster decisions “Competing on Analytics” Scale to meet market demands Start small, reduce risk Shift resources on-demand Do more with commodity Increase infrastructure utilization Utility acquisition Increase operational automation Reduce deployment cost Decrease power consumption

17. www.appistry.com The Fabric of Business Case Study: Private Cloud for Logistics Applications Challenges: Bringing strategic application to market quickly Supporting existing application code Ensuring predictable request execution Results: Proof-of-concept application deployed in days Predictably processes all shipments in required timeframe Application to save tens of millions of dollars per year Migrating additional applications into shared environment DataProcessResult Customer: Leading Transportation Services Provider Worldwide 2+ Million Stops 60,000 Employees 2,000 Developers Application: Large-scale mission-critical logistics applications 17

18. www.appistry.com The Fabric of Business How to get started? Align with existing initiatives › Virtualization efforts › “Green” initiatives › Cost-reduction efforts Inventory applications for “cloud-readiness” › Large-scale applications › Bursty applications › Green-field applications Convene a task force to migrate 1-3 applications › Architect, Developer, Operations 18

19. www.appistry.com The Fabric of Business Appistry provides a “Cloud Application Platform” for enabling highly scalable cloud computing services/applications Proven platform provides scalability/reliability while: Decreasing time-to-market Dramatically simplifying development efforts Reduced architectural complexity & project risk Reducing infrastructure & operational cost Why Appistry? 19

20. www.appistry.com The Fabric of Business Industry Recognition “Fresh, radical and powerful technology aimed at meeting the needs of highly demanding business problems.” “Vendors such as Appistry are offering software tools and architecture to enable firms to build Cloud IT architectures without the handcrafting that Web giants such as eBay or Yahoo! resort to.” InfoWorld 100 Most Innovative Solutions Award 2007 – GeoEye 2005 – Sprint Cool Vendor in Application Platforms and SOA Visionary: Application Platform Magic Quadrant Recognized Leader for Innovative Cloud Application Platform 20

21. www.appistry.com The Fabric of Business Additional Resources Appistry EAF Community Edition › Download Free from http://www.appistry.com/developers Interested in Appistry EAF on GoGrid/Skytap/EC2 › Contact Us Cloud Computing for the Enterprise White paper 21

22. www.appistry.com The Fabric of Business For More Information Sam Charrington http://www.appistry.com/blogs/sam http://twitter.com/samcharrington Michael Groner http://www.appistry.com/blogs/michael http://twitter.com/msgroner General Enquiries info@appistry.com 1-888-APP-0111 (1-888-277-0111) 22

23. www.appistry.com The Fabric of Business Question & Answer Please submit your question to the organizer in the QA panel located on the right hand side of your screen