1. Page Design / Style Guide Importance Design Principles Design Elements

2. Importance First impression is purely visual Sloppy format alienates reader Good Page Design Helps reader understand your information Helps reader locate information Helps reader notice important content

3. Basic Design Principles Proximity Alignment Contrast Repetition

4. Proximity Use white space to place related items close to one another GroupedNot Grouped Martina Aleverez AAA Consultants, Inc 4357 Evington Street Montclair, NJ 50517 (416) 232-9999 Martina Aleverez AAA Consultants, Inc 4357 Evington Street Montclair, NJ 50517 (416) 232-9999

5. Proximity White space gives shape to document and orients the user

7. space for margins space for illustrations space for headings

8. Alignment Arbitrary placement of text causes confusion for the reader Alignment  RelationshipArbitrary Placement Martina Aleverez AAA Consultants, Inc 4357 Evington Street Montclair, NJ 50517 (416) 232-9999 Martina Aleverez AAA Consultants, Inc 4357 Evington Street Montclair, NJ 50517 (416) 232-9999

9. Alignment Grid lines can be used to create the page layout

11. Contrast Use contrast to establish hierarchy and focus Contrast  EmphasisNo Contrast Martina Aleverez AAA Consultants, Inc 4357 Evington Street Montclair, NJ 50517 (416) 232-9999 Martina Aleverez AAA Consultants, Inc 4357 Evington Street Montclair, NJ 50517 (416) 232-9999 CAUTION: Don’t overdo graphic contrast !

12. Contrast Taylor each paragraph to its purpose Long paragraph: no more than 15 lines –Information closely related – history, background Short paragraph: –Complex material –Step-by-Step instructions –Emphasizing vital information Instead of indenting short paragraphs, separate them with a blank line

13. Contrast Use lists for easy reading Advice or examples Conclusions/recommendations Criteria for evaluation Errors to avoid Material for a procedures Equipment in a procedure Parts of a mechanism Steps in a sequence Items you might list:

14. Contrast Select type that is easy to read Arial abcdefghijklmnopqr stuwxyz1234567890 Times New Roman abcdefghijklmnopqr stuvwxyz1234567890 SerifSans Serif Avoid all Caps TYPE IS TO READ Type is to read

15. 48 point 36 point 24 point 18 point 14 point 12 point 10 point 8 point posters presentation slides titles text footnotes

16. Repetition Same grid pattern throughout Same type treatment (font, size, color, etc.) for headings, subheadings, and text Use repetition to unify your communication visually

17. Repetition Use consistent headings and subheadings

19. Section headings should be descriptive and parallel Non-Parallel Non-Descriptive Introduction Background Marx Generators Line Pulse Beam Generation Transporting Beam Pellets Results Conclusions Introduction Background Marx Generators Line Pulse Beam Generation Transporting Beam Pellets Results Conclusions Parallel Descriptive Introduction Past Designs for Particle Beam Fusion New Design for Particle Beam Fusion Charging Marx Generators Forming Line Pulse Generating Particle Beam Transporting Particle Beam Irradiating Deuterium-Tritium Pellets Results of New Design Conclusions and Recommendations Introduction Past Designs for Particle Beam Fusion New Design for Particle Beam Fusion Charging Marx Generators Forming Line Pulse Generating Particle Beam Transporting Particle Beam Irradiating Deuterium-Tritium Pellets Results of New Design Conclusions and Recommendations

20. Long lists with no sub-headings hide organization Performance of the Solar One Receiver Introduction Steady State Efficiency Average Efficiency Start-Up Time Operation Time Operation During Cloud Transients Panel Mechanical Supports Tube Leaks Conclusion Performance of the Solar One Receiver Introduction Steady State Efficiency Average Efficiency Start-Up Time Operation Time Operation During Cloud Transients Panel Mechanical Supports Tube Leaks Conclusion Performance of the Solar One Receiver Introduction Receiver’s Efficiency Steady State Efficiency Average Efficiency Receiver’s Operation Cycle Start-Up Time Operation Time Operation During Cloud Transients Receiver’s Mechanical Wear Panel Mechanical Supports Tube Leaks Conclusion Performance of the Solar One Receiver Introduction Receiver’s Efficiency Steady State Efficiency Average Efficiency Receiver’s Operation Cycle Start-Up Time Operation Time Operation During Cloud Transients Receiver’s Mechanical Wear Panel Mechanical Supports Tube Leaks Conclusion

21. Design Elements Text Headings / Subheadings Graphics White space / grid Headers and footers Physical features