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7 HABITS OF HIGHLY EFFECTIVE TRAVEL ENTREPRENEURS Presented by Meredith Hill
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Shift What? Your Focus Your Expectations
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Seeing is Believing? “What is” Dictates Emotions Dictate Your Emotions and let what you want find you! OR Do You Operate Under:
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Let’s Look at Something You ALL Can Relate to
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And How About This?
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“The reason you don’t have what you want is because you are looking where it isn’t instead of feeling where it is.”
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It’s Not About Action. It’s About Emotion What emotional environment are you creating?
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Shift What? Your Focus Your Expectations
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This is How I Feel About Being in the Travel Industry
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$1.3 Trillion Every Year $3.4 Billion a day $148 Million an hour $2.4 Million a minute $40,000 a second Did You Know? Travel in the US Alone Generates:
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“There has never been a more optimistic view of travelers’ intent to travel than now” - Peter Yesawich, Vice Chairman of MMGY Global
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Baby Boomer Population Entering Retirement
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Online Booking Engines = Information Overload
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Technology Makes it Easy to Work and Market from Anywhere
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HOW? Reverse Engineer Them!
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1. Start with expenses; Set Clear Goals
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2. Add in your salary Set Clear Goals
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3. Make that your new revenue goal Set Clear Goals
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4. Work backwards Set Clear Goals Net Revenue Goal$75,172 Adjust for Host Agency ShareDivide by 0.8 Gross Revenue Goal$93,965 Assume average commission14% 2015 Sales Goal$671,179 Assume average commission10% 2015 Sales Goal$939,650
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Why Seize Opportunities? Pathway to what you want will never appear all at once. Manifestations will show up in the form of opportunities. When you say “no” to them, you say “no” to your dream. In the face of an opportunity, ask yourself if it showed up after a state of inspiration or desperation.
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Everything You Want in Life….
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Best Way to Step Outside Your Comfort Zone?
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You Can Join The GIFTE Tribe
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How Do You Make It Important?
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Surrender is NOT: Trying to control conditions Trying to control people Fighting what is
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Surrender IS: Controlling your emotions Accepting people where they are Making peace with where you are
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Familiar?
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Stay Focused on What?
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Why? Let’s take a step back and look at a bird’s eye view of the travel industry
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20 Years Ago… Who controlled travel distribution?
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Today… Who controls travel distribution?
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What Does That Mean?
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Travel AgentTravel Expert Product-fed marketingInformation-led marketing Boasts of credentialssolutions everybody a potential clientClear on target market watches commissions shrinkcharges service fees Advertises deals/specialsGives away best information for free Difference between Marketing Styles
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Sell the Solution, Not the Product! “People don’t want to buy a quarter inch drill. They want a quarter inch hole.” - Theodore Levitt
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7 Habits of Highly Effective Travel Entrepreneurs 1. Shift 2. Set Clear Goals 3. Seize Opportunities 4. Surround Yourself with a Supportive Tribe 5. Put Skin in the Game 6. Surrender 7. Stay Focused
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