1. Session 3C Using the Advocacy Online email system Presenters: Emma Howlett Marketing Communications Manager Amy Greenfield Online marketing coordinator

2. Using the Advocacy Online email system CSW’s email marketing strategy Send a weekly email newsletter Additional urgent email broadcasts Seen a steady rate of opens (20%) and click throughs (5%) Low unsubscribe rate

3. Creating an email broadcast Choose BROADCAST then CREATE. Create a new blank email broadcast or duplicate an existing broadcast to edit. Slot into folders to keep organised Using the Advocacy Online email system

4. Starting from a blank email Choose NEW BROADCAST TEMPLATE Add in: REFERENCE NAME MAIL MODE SUBJECT LINE HTML CONTENT PLAIN TEXT CONTENT Using the Advocacy Online email system

5. Adding HTML content Paste template or code into HTML viewer Add to layout using WYSIWYG editor for –Text style –Bullets/numbering –Alignment –Images –Links Add dynamic content to personalise your broadcast Using the Advocacy Online email system

6. Adding HTML content Start with background colour and simple table layout Add in images from your online library Using the Advocacy Online email system

7. Adding HTML content Add text and format Preview your email in the preview pane

8. Inserting dynamic content Tracking URL –Website –e-activist action –Forward to a friend User specific items: –Salutation –User data Aggregate action data View in browser link Using the Advocacy Online email system

9. Plain text version Tracking URL User specific items: –Salutation –User data Aggregate action data View in browser link

10. Using the Advocacy Online email system Only 2,123 signatures to go for India! Testing Test lists Split testing URGENT PRAYER: “There are plans to blow you up because of what the pastor in Florida has said...”

11. Using the Advocacy Online email system Sending Send lists Queries

12. Bounces and unsubscribes Opt out question Unsubscribe link Bounce folder Email suppression Using the Advocacy Online email system

13. Reporting and evaluation Broadcast reports Open rates Click rates Account reports Using the Advocacy Online email system

14. Creating an email broadcast Choose Using the Advocacy Online email system

15. Thank you for listening Any questions… Emma Howlett emmahowlett@csw.org.uk Amy Greenfield amygreenfield@csw.org.uk Skype: CSWAmy Using the Advocacy Online email system