2 SnowSports Industries America (SIA) | SIA is the national not-for-profit, North American member-owned trade association representing the winter sports.

2 SnowSports Industries America (SIA) | SIA is the national not-for-profit, North American member-owned trade association representing the winter sports industry. Established in 1954, SIA annually produces the SIA SnowSports Trade Show, the largest winter sports industry trade show and networking environment, while delivering invaluable data/research, support, marketing products, services and programs. For over 53 years, SIA continues to work collectively with our members: Nordic, snowshoe, alpine and snowboard companies, rep, retailer, resort, regional and national associations and Buying Groups. Guidance from these different sectors of the industry make SIA what it is today, an organization representative of suppliers, retailers and reps all with the goal of getting more people on snow more often and making sure they are properly equipped and dressed to give them the best experience of snow sports. SIA. Your Intelligent Partner.365. Membership in SIA is open to product manufacturers, distributors, suppliers, retail shops and industry professionals that are involved in the snow sports industry and meet specific membership requirements. SIA’s membership base averages approximately 600 snow sports companies. For those businesses that provide services to companies in the snow sports industry (i.e., raw material and fabric suppliers, photographers, financial institutions, publications, Internet/Web designers and public relations consulting firms etc.), there is a limited membership available. Members magnify their power by working together to further the development of the snow sports industry. Call SIA at 703.556.9020 for more information about membership. For more information about SIA’s research products contact: Kelly Davis, Research Manager SnowSports Industries America 8377-B Greensboro Drive, McLean, VA 22102-3529 703.506.4224 | kdavis@snowsports.org Visit SIA’s website snowsports.org for additional information on SIA. ©2007, SnowSports Industries America, Incorporated ("SIA"). All rights reserved. This report is the exclusive property of SIA. Use, reproduction or distribution, in whole or in part, in any manner by any means, including any form of electronic distribution, without the prior written authorization of SIA is strictly prohibited and in violation of the copyright laws and international copyright treaties. A monetary reward will be provided to persons who provide SIA with conclusive evidence of unauthorized copying of this publication or transmission. SIA members may use this report for internal business.

©2007, SIA. All rights reserved. 3 The Intelligence Report offers a compilation of research from over 10 different snow sports industry studies. It includes participation data, ski area visits, business trends, demographics, merchandise distribution and more. It is the most comprehensive snow sports reference tool available to snow sports industry professionals; perfect for presentations, writing business plans, research and overall industry knowledge. This report is updated annually by SnowSports Industries America (SIA) before the start of each snow sport season. Special thanks to National Ski Areas Association, National Sporting Goods Association and Leisure Trends Group for providing research material for this report. The information contained in this report is the property of SIA. It cannot be reproduced or extracted in whole or in part in any way without prior written permission of SIA. Understanding the Intelligence Report

©2007, SIA. All rights reserved. 4 Content Overview TitleSlide The Snowsports Market Overview5 Alpine Skiing23 Snowboarding68 Cross Country Skiing99 Telemark Skiing112 Snowshoeing116 Backcountry Accessories122 Equipment Accessories128 Apparel Accessories133 Snow sports participation138 Snowsports Consumer Panel160 SIA Model for Success, Intermediate Level167 Resort Areas173 Suppliers/Manufacturers193 US SnowSports Retailers196 Canadian SnowSports Retailers209 Sales Reps217 The History of SnowSports219 Appendix225 Detailed Table of Contents232

©2007, SIA. All rights reserved. 6 Total Snow Sports Market Executive Summary  2006/07 brought $2.1 billion in sales of snow sports equipment, apparel, and accessories in specialty brick and mortar shops, and on the Internet  $629 million in equipment  $813 million in apparel  $680 million in accessories  Specialty shop sales of $1.8 billion represent less than a 1 percent decline in dollars and in units over the 2005/06 season  2006/07 was the first year Internet sales were measured specifically, total sales of $341 million were recorded in this sales channel*  Chain store data was not available in 2006/07  Apparel brought in more dollars than equipment for the first time in 2006/07 and increased 9 percent in units and 8 percent in dollars  Alpine equipment sales decreased by 6 percent in units and 5 percent in dollars in 2006/07*  Nordic Equipment sales decreased 22 percent in units and 22 percent in dollars*  Snowboard equipment sales declined 10 percent in units and 13 percent in dollars*  Overall, accessories sales were flat, equipment accessories declined 3 percent in units and 5 percent in dollars while apparel accessories declined just one percent in units and increased 2 percent in dollars*  About 5 percent of Americans participate in winter sports. 13.3 million individuals age 7 years or older participated in snow sports of some type more than once in 2006, down from 14.7 million in 2005**  The typical snow sports participant is a 28 year old male, or a 31 year old female who participates in a winter sport 11 days each year, has a college degree, and lives in household with average earnings above $100K per year**  NSAA reported 55.1 million skier visits in the U.S. during the 2006/07 season***  Unusually warm temperatures and low snowfall amounts contributed to lower skier visits in most regions with alpine resorts, but the Rocky Mountains had excellent snow and the regions’ resorts set new records for skier visits *** *SIA Retail Audit, March top lines, specialty shops only. **NSGA 2006 Sports Participation Study. ***2006/07 NSAA Kottke End of Season Skier Participation Study

©2007, SIA. All rights reserved. 9 Retail Landscape Source: SIA Retail Audit Top line Report, not adjusted historic comparisons Total Winter Sports Product Sales 2005/06 vs. 2006/07 Apparel sales increased steadily over the past ten years while equipment sales have gradually declined. This is the first season of the retail audit (06/07) where apparel sales in specialty shops actually surpassed equipment in total dollars -5.1% -22.3% -12.6% 2.3% -5.0% -30.9% -3.1% 7.6%

©2007, SIA. All rights reserved. 10 All Snow Sports Products Dollar Sales in Specialty Shops and on the Internet 2006/07 (August – March) Source: SIA Retail Audit, March top lines, not adjusted historic comparisons Equipment accounted for less than a third of all dollar sales in the snow sports industry during the 2006/07 season Channel of DistributionEquipmentApparelAccessoriesTotal Specialty $564,349,174$623,168,013$593,962,794$1,781,479,981 Internet $64,692,646$190,534,247$85,575,313$340,802,206 Total Sales (Dollars) $629,041,820$813,702,260$679,538,107$2,122,282,187 Percentage of Total Sales (Dollars) 29.63%38.34%32.01%100.00%

©2007, SIA. All rights reserved. 11 All Snow Sports Products Unit Sales in Specialty and on the Internet 2006/07 (August – March) Source: SIA Retail Audit, March top lines, not adjusted historic comparisons Units Sold Equipment Average Retail Price Per Unit Equipment Units Sold Accessories Average Retail Price Per Unit Accessories Units Sold Apparel Average Retail Price Per Unit Apparel Units Sold Total Specialty2,947,344$191.4820,486,789$28.994,975,628$125.2428,409,761 Internet372,151$173.832,362,297$36.231,571,945$121.214,306,603 Specialty + Internet3,319,495 22,849,086 6,547,573 32,716,364 Percentage of Total Market10.15% 69.84% 20.01% 100.00% Prices found online for apparel and accessories are typically lower than those found in brick and mortar specialty shops, but online accessories’ average prices are up to 20 percent higher than prices in the shops

©2007, SIA. All rights reserved. 16 All Snow Sports Products Hottest Product Categories in Specialty Shops 2006/07 Product Units Sold 2005/06 Units Sold 2006/07 Change in Units Percentage Change in Units Dollars Sold 2005/06 Dollars Sold 2006/07 Increased Sales (Dollars) Ski Systems203,454224,33020,8769.31%$97,139,806$104,006,172$6,866,366 All Mountain Snowboards33,25749,63816,38133.00%$7,274,403$11,675,408$4,401,005 Adult Midfat Ski Systems86,39296,69210,30010.65%$2,940,883$5,367,852$2,426,969 Junior Ski Systems13,54723,97410,42743.49%$1,977,952$3,768,052$1,790,100 Adult Twintip Skis26,30232,2855,98318.53%$304,001$614,258$310,257 Adult Fat Ski Systems4,1117,3803,26944.30%$2,940,883$5,367,852$2,426,969 Women's Snowboard Tops105,030118,18113,15111.13%$14,743,251$16,705,440$1,962,189 Insulated Parkas795,405957,078161,67316.89%$149,048,154$184,365,578$35,317,424 Fleece (vests included)859,7101,083,005223,29520.62%$76,816,507$94,209,979$17,393,472 Softshell Parkas160,433197,78137,34818.88%$23,630,860$29,272,127$5,641,267 Source: SIA Retail Audit, March top lines, not adjusted historic comparisons

©2007, SIA. All rights reserved. 17 Product Units Sold 2005/06 Units Sold 2006/07 Change in Units Percentage Change in Units Dollars Sold 2005/06 Dollars Sold 2006/07 Decreased Sales (Dollars) Freeride Snowboards129,81790,873-38,944-42.86%$38,309,364$27,133,881-$11,175,483 Alpine Skis (not systems)296,761248,652-48,109-19.35%$85,309,980$75,766,961-$9,543,019 Adult Midfat Skis (not systems)52,54938,656-13,893-35.94%$23,912,562$17,076,729-$6,835,833 Alpine Bindings250,494208,032-42,462-20.41%$27,894,857$22,119,498-$5,775,359 Bibs52,17830,921-21,257-68.75%$5,502,457$2,938,090-$2,564,367 Insulated Suits4,1581,513-2,645-174.82%$1,650,341$647,326-$1,003,015 Adult Soft Boots7,1261,990-5,136-258.09%$1,318,340$372,948-$945,392 Telemark Skis5,2163,733-1,483-39.73%$1,911,955$1,323,252-$588,703 Ski Boards9,5346,588-2,946-44.72%$2,002,894$1,468,790-$534,104 Freeride/Freestyle Snowboards2,1811,043-1,138-109.11%$534,952$257,505-$277,447 All Snow Sports Products Coldest Product Categories in Specialty Shops 2006/07 Source: SIA Retail Audit, March top lines, not adjusted historic comparisons

©2007, SIA. All rights reserved. 18 Channel Percentage of Total Industry Dollars Sports Specialty (carries 2+ sports categories)59.4% Sporting Goods Chain (more than 3 storefronts)20.4% Ski Specialty (one storefront)10.1% Snowboard Specialty4.4% Internet/Online Catalog14.8% Outdoor (hiking, climbing, camping, operations that also carry winter sports product) 3.2% Other includes Ski Specialty (multiple), Cross Country Specialty and Sporting Goods stores (single) 2.5% All Snow Sports Products Dollar Sales by Channel of Distribution Source: 2003/04 SIA Snowsports Distribution Study

©2007, SIA. All rights reserved. 19 All Snow Sports Products Percent of Dollar Sales in Specialty Shops by Week 2006/07 Source: Estimates by Leisure Trends Group Retail Tracking Audit The day represents the Monday of the week and the percent sales is for the following seven days.

©2007, SIA. All rights reserved. 21 Source: *NSGA Sports Participation Study, 2006 calendar year These numbers include any participant of alpine skiing, cross county skiing or snowboarding and may include crossover, i.e. an individual may participate in both alpine skiing and snowboarding. Snow Sports Participants Profile Typical Participants Average age of Snow Sports participants*Male 28, Female 31 Gender of Snow Sports participants*63.7% Male, 36.3% Female Percentage of Head of HH that are College graduates*68.4% Male, 79.2% Female Percentage of Snow Sports Participants that are African American*.6% Percentage of Snow Sports Participants that are Hispanic* 5.3% Typical Household Income$100K or above Average Number of Days Participating in Snow Sports11.31

©2007, SIA. All rights reserved. 22 Snow Sports Participation by Region Source: NSGA Sports Participation Study, 2006 calendar year RegionStates20062005% Change New England CT, ME, MA, NH, RI, VT1,246,0001,513,000-17.65% Mid-AtlanticNJ, NY, PA1,953,0002,415,000-19.13% E. North CentralIL, IN, MI, OH, WI2,201,0001,873,00017.51% W. North Central IA, KS, MN, MO, NE, ND, SD1,115,000591,00088.66% South Atlantic DC, DE, FL, GA, MD, NC, SC, VA, WV1,337,0001,340,000-0.22% E. South CentralAL, KY, MS, TN143,000331,000-56.80% W. South CentralAR, LA, OK, TX354,000498,000-28.92% Mountain AZ, CO, ID, MT, NV, NM, UT, WY2,780,0002,194,00026.71% PacificCA, OR, WA2,218,0002,875,000-22.85%

©2007, SIA. All rights reserved. 24 Alpine Ski Executive Summary  $356 million in alpine equipment sold in specialty retail shops during the 2006/07 season  $180 million for skis  $141 million for boots  $22 million for bindings  $13 million for poles  Alpine equipment captures 63 percent of all dollars spent on snow sports equipment  Alpine equipment sales decreased by 6 percent in units and 5 percent in dollars in 2006/07  Participation in alpine skiing declined from 6.9 million in 2005 to 6.4 million in 2006  2006/07 was an unusual winter with all regions except for the Rockies negatively impacted by reduced snowfall and fewer visits to ski resorts.  6.4 million alpine skiers spent an average of 12.9 days skiing during the 2006/07 season  The typical alpine skier is between 27 and 31 years old, has a college degree and lives in household with average earnings above $100K per year  Participation in alpine skiing by gender reversed course from last season’s 50/50 split. In 2006/07 only 37 percent of alpine skiers were women  Twintip ski sales continue their meteoric rise in 2006/07  Flat alpine skis sales are declining significantly in favor of ski systems and the soft boot trend is officially dead

©2007, SIA. All rights reserved. 25 Alpine Skier Participation 6.4 million Americans 7 years or older skied at least two times in 2006 Source: NSGA Sports Participation Study, 2006 calendar year 12.4 million 10.8 million 10.5 million 7.4 million 6.7 million

©2007, SIA. All rights reserved. 26 Alpine Skier Participation by Gender Source: NSGA Sports Participation Study, 2006 calendar year 4.0 million alpine skiers are male 2.4 million alpine skiers are female

©2007, SIA. All rights reserved. 28 Alpine Skier Participation by Household Income Source: NSGA Sports Participation Study, 1989 – 2006 calendar years 79 percent of skiers have household incomes of $50K or more, 55 percent have household incomes at or above $75K and more than 37 percent have household incomes above $100K

©2007, SIA. All rights reserved. 29 Alpine Skier Participation by Region Source: NSGA Sports Participation Study, 2005 and 2006 calendar years RegionStates Region Share 2006 Region Share 2005 % Change Participants Average # Days Participated # Alpine Skiers 2006 New England CT, ME, MA, NH, RI, VT 7.30%14.00%-51.19%8.7470,000 Mid-Atlantic NJ, NY, PA 15.40%14.60%-1.99%8.2987,000 E. North Central IL, IN, MI, OH, WI 11.60%11.50%-6.53%7.1744,000 W. North Central IA, KS, MN, MO, NE, ND, SD 10.60%4.70%110.21%8.6679,000 South Atlantic DC, DE, FL, GA, MD, NC, SC, VA, WV 13.90%12.60%2.88%6.9891,000 E. South Central AL, KY, MS, TN 1.10%0.90%11.29%369,000 W. South Central AR, LA, OK, TX 4.90%6.30%-28.89%5.3310,000 Mountain AZ, CO, ID, MT, NV, NM, UT, WY 21.30%18.60%6.48%17.11,364,000 Pacific CA, OR, WA 13.80%16.90%-24.40%31.6880,000

©2007, SIA. All rights reserved. 32 Skier Visits Projected Skier Visits by Region 2004/05 vs. 2006/07 Source: NSAA Kottke National End of Season Survey 2006/07 Regions: Northeast: CT, MA, ME, NH, NY, VT, RI. Southeast: AL, GA, KY, MD, NC, NJ, PA, TN, VA, WV. Midwest: IA, IL, IN, MI, MN, MO, ND, NE, OH, SD, WI. Rocky Mountain: CO, ID, MT, NM, UT, WY. Pacific West: AK, AZ, CA, NV, OR, WA. -5.6 -16.3% -7.5% +1% -14.3% -6.5%

©2007, SIA. All rights reserved. 33 Alpine Skier Profile Source: *NSGA Sports Participation Study, 2006 calendar year; **NSAA Kottke National End of Season Survey 2006/07; ***2006/07 SIA Retail Audit Average age of alpine skiers*Male 32, Female 33 Gender of alpine skiers*53.0% Male, 37.0% Female Percentage of Head of HH that are College graduates*71.4% Male, 79.5% Female Percentage of Head of HH that are African American*0.4% Percentage of Head of HH that are Hispanic*2.6% Avg. price paid for skis at specialty shop***$380 Avg. price paid for skis on the Internet***$344 Avg. price paid for boots at specialty shop***$250 Avg. price paid for bindings at specialty shop***$106 Avg. price paid for poles at specialty shop***$37 Avg. price paid for ski systems at specialty shop***$464 Avg. $ expenditure per buying household*$303 Avg. # of days skiing*12.9 (Male 14.7, Female 9.9) Percentage of alpine skiers that also cross country ski*7.5% Percentage of alpine skiers that also snowboard*8.0% Avg. price paid for weekend adult lift ticket**$64.17 Household income above $75k per year*55 Percent

©2007, SIA. All rights reserved. 35 Historical Skier Visits Estimated Skier Visits by Region (000s) 1996/97 – 2006/07 SeasonNortheastSoutheastMidwest Rocky Mountain Pacific West Total 2006/0711.8014.8877.200020.84910.33055.068 2005/0612.5055.8397.78720.71712.04958.897 2004/0513.6615.5047.53319.60610.57956.882 2003/0412.8925.5887.77318.86811.94657.067 2002/0313.9915.8338.12918.72810.91357.594 2001/0212.1884.9946.98018.12312.12654.411 2000/0113.6975.4587.58019.32411.27857.337 1999/0012.0255.1916.42218.10910.45152.198 1998/9912.2994.2616.00518.30511.08451.955 1997/9812.7124.3436.70719.19111.16954.122 1996/9712.4074.2317.13718.9049.84152.520 Source: NSAA Kottke National End of Season Survey 2006/07

©2007, SIA. All rights reserved. 36 Skier Visits Estimated Skier Visits by State Top 10 in 2006/07 RankState Estimated Skier Visits (millions) Operating Ski Areas Average Visits Per Resort 1Colorado12.528447,572 2California6.132190,478 3Utah4.214300,266 4Vermont3.925154,505 5New York3.45068,567 6Pennsylvania2.73285,579 7Michigan2.03853,862 8Washington1.916116,054 9New Hampshire2.02481,507 10Wisconsin1.93456,476 Source: NSAA Kottke National End of Season Survey 2006/07

©2007, SIA. All rights reserved. 37 Alpine Ski Lessons Average Number per Ski Area 2005/06 vs. 2006/07 2006/072005/06Percent Change Alpine Total17,57018,514-5.1% Level 1 Alpine5,7255,949-3.8% Level 2+ Alpine11,84512,565-5.7% 2006/072005.06Percent Change Alpine Total17,57018,514-5.1% Northeast20,84122,987-9.3% Southeast13,28816,842-21.1% Midwest7,5338,281-9.0% Rocky Mountain26,01924,6325.6% Pacific West10,93913,059-16.2% Source: NSAA Kottke National End of Season Survey 2006/07

©2007, SIA. All rights reserved. 38 2006/072005/06Percent Change Level 1 Alpine5,7255,949-3.8% Northeast4,9454,6695.9% Southeast5,9777,393-19.2% Midwest4,4084,638-5.0% Rocky Mountain7,5777,2644.3% Pacific West4,3285,351-19.1% 2006/072005/06Percent Change Level 2+ Alpine11,84512,565-5.7% Northeast15,89718,317-13.2% Southeast7,3119,449-22.6% Midwest3,1253,643-14.2% Rocky Mountain18,44117,3696.2% Pacific West6,6127,709-14.2% Alpine Ski Lessons Average Number per Ski Area 2004/05 vs. 2006/07 Source: NSAA Kottke National End of Season Survey 2006/07

©2007, SIA. All rights reserved. 39 Alpine Ski Equipment Unit Sales in Specialty Shops 2004/05 - 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons

©2007, SIA. All rights reserved. 40 Alpine Ski Equipment Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons Alpine systems sales continue to surge in the 2006/07 while skis, boots, and bindings sales decline and sales of poles remain flat

©2007, SIA. All rights reserved. 41 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Alpine-Adult and Junior Skis $287.47$304.71$17.24$279.79$24.92 Ski Systems $477.75$463.63$14.12$418.15$45.48 Boots $251.36$249.69-$1.67$184.62$65.07 Bindings $111.36$106.33$5.03$105.09$1.24 Poles $37.50$36.58$0.92$33.75$2.83 Alpine - Junior Skis $122.71$132.16$9.45$132.74$0.58 Ski Systems $146.01$157.17$11.16$134.59$22.58 Boots $101.37$103.51$2.14$86.92$16.59 Bindings $67.67$68.58$0.91$62.23$6.35 Poles $22.60$22.16$0.44$22.64$0.48 Alpine Ski Equipment Average Retail Prices Internet and Specialty Shops 2005/06 vs. 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons Adult ski system prices fell in 2006/07 and prices for alpine goods for juniors and adults were significantly lower when purchased over the Internet

©2007, SIA. All rights reserved. 42 Alpine Skis Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. Midfat: Skis with normal sidecut, overall dimensions slightly wider than carve waists, waist widths between 70 – 79mm. Fat: Skis with wider dimensions than Midfat, typically powder skis, waist widths between 80 - 95mm. Twintip: Both tip and tail are upturned, allowing for riding in either direction. Carve: Skis with normal amount of sidecut, waist widths up to 69mm. Ski Systems: Physically combined ski and binding components sold into and out of retail as one unique and complete unit with one unique SKU. Twintip skis continue their upward trend with an 11 percent increase in units, but ski systems are the big winner selling 224,330 units in 2006/07, an increase of 20,000 over the 2005/05 season.

©2007, SIA. All rights reserved. 43 Alpine Skis Dollar Sales in Specialty Shops 2004/05- 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. Midfat: Skis with normal sidecut, overall dimensions slightly wider than carve waists, waist widths between 70 – 79mm. Fat: Skis with wider dimensions than Midfat, typically powder skis, waist widths between 80 - 95mm. Twintip: Both tip and tail are upturned, allowing for riding in either direction. Carve: Skis with normal amount of sidecut, waist widths up to 69mm. Ski Systems: Physically combined ski and binding components sold into and out of retail as one unique and complete unit with one unique SKU. Ski systems dollar sales surpassed $100 million in sales during the 2006/07 season, And twintips gained more market share, but all other ski categories’ sales declined

©2007, SIA. All rights reserved. 44 Alpine Skis by Gender Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit/Dynamic Data cubes (Cognos) Historical Alpine Skis and Ski Systems by gender and age in Specialty 2004 to 2007. Note: Alpine skis does not include carry-over 0 Gender/Age 2004/052005/062006/07 alpine skis men141,140107,67283,999 women59,11046,07835,285 juniors83,67091,54571,382 alpine ski systems men101,057110,519123,642 women59,87082,18879,525 juniors5,22215,13322,888

©2007, SIA. All rights reserved. 45 Alpine Skis Average Retail Prices in Specialty and Internet Stores 2005/06 vs. 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons Midfat: Skis with normal sidecut, overall dimensions slightly wider than carve waists, waist widths between 70 – 79mm. Fat: Skis with wider dimensions than Midfat, typically powder skis, waist widths between 80 - 95mm. Twintip: Both tip and tail are upturned, allowing for riding in either direction. Carve: Skis with normal amount of sidecut, waist widths up to 69mm. Ski Systems: Physically combined ski and binding components sold into and out of retail as one unique and complete unit with one unique SKU. 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Ski Type Midfat$455.06$441.76$13.30$362.48$79.28 Fat$519.19$496.33$22.86$450.88$45.45 Twintip$332.43$378.02$45.59$307.56$70.46 Carve$382.87$389.11$6.24$236.35$152.76 Junior$122.71$132.16$9.45$132.74$0.58 Ski Systems$477.45$463.63$13.82$418.15$45.48 Internet shoppers enjoyed far lower average prices for adult skis but fewer than 8 percent of all skis were sold online in 2006/07

©2007, SIA. All rights reserved. 46 Alpine Boots Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons High Performance: Sold at the highest price points, includes all race boots. Sport Performance: Sold at the middle price points. Recreation: Sold at the lowest price points. More skiers are buying high performance boots. Sport performance boot sales decreased more than 20 percent last season and the soft boot trend is officially dead.

©2007, SIA. All rights reserved. 47 Alpine Boots Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons High Performance: Sold at the highest price points, includes all race boots. Sport Performance: Sold at the middle price points. Recreation: Sold at the lowest price points.

©2007, SIA. All rights reserved. 48 Alpine Boots by Gender Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit, COGNOS Dynamic Data Cubes, does not include carryover boots gender/age2004/052005/062006/07 alpine boots men262,459271,072240,938 women159,670181,448159,519 juniors104,572113,720100,847

©2007, SIA. All rights reserved. 49 Alpine Boots Average Retail Prices in Specialty and Internet Stores 2005/06 vs. 2006/07 Source: SIA Retail Audit, COGNOS Dynamic Data Cubes High Performance: Sold at the highest price points, includes all race boots. Sport Performance: Sold at the middle price points. Recreation: Sold at the lowest price points. 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Boot Type High Performance$393.34$375.20$18.14$295.27$79.93 Sport Performance$259.57$253.67$5.90$185.71$67.96 Recreation$173.04$174.47$1.43$127.15$47.32 Junior$101.27$103.51$2.24$86.92$16.59 Internet shoppers enjoyed far lower average prices for boots, however only 5 percent of all boots were sold on the Internet.

©2007, SIA. All rights reserved. 50 Alpine Bindings Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit, COGNOS Dynamic Data cubes, DIN 1-7, 8-11, and 12-14 for adult only, does not include carryover bindings. Junior category includes all DIN settings/

©2007, SIA. All rights reserved. 51 Alpine Bindings Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit, COGNOS Dynamic Data cubes, DIN 1-7, 8-11, and 12-14 for adult only, does not include carryover bindings. Junior category includes all DIN settings.

©2007, SIA. All rights reserved. 52 Alpine Bindings Average Retail Prices in Specialty and Internet Stores 2005/06 vs. 2006/07 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Binding DIN MAX DIN 12-14 $182.22$177.73 $4.49$156.30$21.43 MAX DIN 8-11 $108.26$104.93 $3.33$91.76$13.17 MAX DIN 1-7 $0.00 Juniors $67.67$68.58$0.91$62.23$6.35 Source: SIA Retail Audit, COGNOS Dynamic Data cubes, DIN 1-7, 8-11, and 12-14 for adult only, does not include carryover bindings. Junior category includes all DIN settings.

©2007, SIA. All rights reserved. 53 Alpine Poles Unit Sales in Specialty Shops 2005/06 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons All Alpine Poles includes carryover poles.

©2007, SIA. All rights reserved. 54 Alpine Poles Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. All Alpine Poles includes carryover poles.

©2007, SIA. All rights reserved. 55 Alpine Poles Average Retail Prices in Specialty and Internet Stores 2005/06 vs. 2006/07 Source: SIA Retail Audit, COGNOS Dynamic Data Cubes, total does not include carryover poles. 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Boot Type Adult$41.06$40.41$0.65$35.13$5.28 Junior$22.60$22.16$0.44$22.64$0.48 The Internet price for adult alpine poles was significantly lower, however fewer than 6 percent of all adult poles were sold over the Internet. Possibly, the cost of shipping makes the price difference negligible.

©2007, SIA. All rights reserved. 56 Apparel (Excluding Snowboard) Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons

©2007, SIA. All rights reserved. 57 Apparel (Excluding Snowboard) Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons

©2007, SIA. All rights reserved. 58 Apparel (Excluding Snowboard) Average Retail Prices in Specialty and Internet Stores 2005/06 vs. 2006/07 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Apparel Tops$135.19$131.90$3.29$122.12$9.78 Apparel Bottoms$106.17$108.44$2.27$107.93$0.51 Apparel Suits$122.18$111.56$10.62$77.69$33.87 Source: SIA Retail Audit, COGNOS Dynamic Data Cubes, total does not include carryover apparel. Note: apparel suit prices vary widely ($hundreds) between brands.

©2007, SIA. All rights reserved. 59 Apparel Tops (Excluding Snowboard) Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparison Unit sales in all parka categories grew by more than 12 percent even though shell parka unit sales declined. All apparel tops increased unit sales by 8.8 percent in 2006/07.

©2007, SIA. All rights reserved. 60 Apparel Tops (Excluding Snowboard) Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons Fleece dollars sales increased more than 29 percent and insulated parkas sales have increased by almost $50 million since 2004/05.

©2007, SIA. All rights reserved. 61 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Insulated Parkas$187.39$192.63$5.24$179.10$13.53 Shell Parkas$172.49$159.52$12.97$140.36$19.16 Softshell Parkas$147.29$148.00$0.71$142.56$5.44 Vests (no fleece)$99.84$99.42$0.42$79.36$20.06 Fleece (includes vests)$89.35$86.99$2.36$97.67$10.68 Sweaters$87.12$93.32$6.20$58.05$35.27 Apparel Tops (Excluding Snowboard) Average Retail Prices in Specialty and Internet Stores 2005/06 vs. 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. Total does not include carryover apparel tops. Shell parkas declined in unit sales, dollar sales, and average price in 2006/07

©2007, SIA. All rights reserved. 62 Apparel Tops (Excluding Snowboard) by Gender Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit top line reports for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. 2004/052005/062006/07 Percentage Change 2005/06 to 2006/07 Insulated Parkas Men206,928224,142279,89124.9% Women296,437330,620403,27322.0% Juniors215,305240,643273,91513.8% Shell Parkas Men181,628197,713172,629-12.7% Women117,166125,063114,062-8.8% Juniors25,27926,15124,046-8.0% Softshell Parkas Men59,46292,858119,81629.0% Women28,38662,22273,33617.9% Juniors4085,3524,629-13.5%

©2007, SIA. All rights reserved. 63 Apparel Tops (Excluding Snowboard) by Gender Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit top line reports for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. 2004/05 (in $millions) 2005/06 (in $millions) (in $millions) 2006/07 Percentage Change 2005/06 to 2006/07 Insulated Parkas Men$48.2$51.1$63.323.9% Women$64.0$72.2$90.124.8% Juniors$23.0$25.8$31.020.2% Shell Parkas Men$34.5$36.2$30.1-16.9% Women$19.6$21.5$17.7-17.7% Juniors$2.4 $1.8-25.0% Softshell Parkas Men$11.1$14.7$18.928.6% Women$4.7$8.6$9.915.1% Juniors$0.1$0.3$0.429.8%

©2007, SIA. All rights reserved. 64 Apparel Tops (Excluding Snowboard) by Gender Average Retail Prices in Specialty and Internet Stores 2005/06 vs. 2006/07 Source: SIA Retail Audit top line reports for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Insulated Parkas Men$227.78$226.04$1.74$200.51$25.53 Women$218.38$223.40$5.02$187.76$35.64 Juniors$107.17$113.20$6.03$106.71$6.49 Shell Parkas Men$183.18$174.11$9.07$159.24$14.87 Women$172.11$155.07$17.04$125.65$29.42 Juniors$93.53$75.93$17.60$53.31$22.62 Softshell Parkas Men$158.00$157.63$0.37$142.56$15.07 Women$138.53$135.55$2.98$129.05$6.50 Juniors$63.47$96.00$32.53$66.34$29.66

©2007, SIA. All rights reserved. 65 Apparel Bottoms (Excluding Snowboard) Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit top line reports for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons.

©2007, SIA. All rights reserved. 66 Apparel Bottoms (Excluding Snowboard) Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit top line reports for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons.

©2007, SIA. All rights reserved. 67 Source: SIA Retail Audit top line reports for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. Apparel Bottoms (Excluding Snowboard) Average Retail Prices in Specialty and Internet Stores 2005/06 vs. 2006/07 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Bibs$105.46$95.02$10.44$189.78$94.76 Shell Waist$115.06$112.01$3.05$118.57$6.56 Softshell Waist$144.15$173.39$29.24$150.46$22.93 Insulated Waist$128.32$130.03$1.71$132.23$2.20 Stretch Waist$174.87$184.09$9.22$107.73$76.36 Fleece Waist$52.79$54.96$2.17$75.55$20.59 Junior$68.09$69.88$1.79$49.46$20.42

©2007, SIA. All rights reserved. 69 Executive Summary for Snowboard  Snowboarders spent $181 million on equipment alone in snow sports specialty shops during the 2006/07 season  Boards $85 million  Boots $50 million  Bindings $46 million  Apparel $94 million  2006/07 snowboard equipment sales declined 9.85 percent in units and 12.55 percent in dollars  All mountain snowboards were the hot trend in 2006/07, sales increased 24 percent in units and 31 percent in dollars  Sales of freeride boards declined by more than $11 million dollars in 2006/07  13 percent of all snowboard equipment was sold online in 2006/07  Typical snowboarders are males between 18 and 24 years old and live in a household with annual earnings above $75K  53 percent of snowboarders reported riding outside of resort areas at least once in 2006/07  Participation in snowboarding declined 13 percent in 2006  40 percent of snowboarders also ride a skateboard

©2007, SIA. All rights reserved. 70 Snowboarder Participation 5.2 million Americans 7 years or older snowboarded at least two times in 2006, and the typical snowboarder rode an average of 9 days during the year. Source: NSGA Sports Participation Study, 2006 calendar year * The drop from 1996-1997 was most likely due to sample error, not to a participation drop.

©2007, SIA. All rights reserved. 71 Snowboarder Participation by Gender Source: NSGA Sports Participation Study,1999- 2006 calendar years 3.8 million snowboarders are male 1.4 million snowboarders are female

©2007, SIA. All rights reserved. 73 Snowboarder Participation by Household Income Source: NSGA Sports Participation Study, 1994 - 2006 calendar years 43 percent of snowboarders have household incomes above $75K and more than 20 percent enjoy household incomes of $100K or more

©2007, SIA. All rights reserved. 74 Snowboarder Participation by Region Source: NSGA Sports Participation Study, 2005 and 2006 calendar years RegionStates20062005 Average # Days Participated # Snowboarders 2006 New England CT, ME, MA, NH, RI, VT 8.2%6.60%10.87431,000 Mid-AtlanticNJ, NY, PA 14.9%21.90%12.67782,000 E. North CentralIL, IN, MI, OH, WI 16.9%15.00%5.92885,000 W. North Central IA, KS, MN, MO, NE, ND, SD 8.7%3.50%5.82455,000 South Atlantic DC, DE, FL, GA, MD, NC, SC, VA, WV 6.0%7.20%7.01314,000 E. South CentralAL, KY, MS, TN 1.4%2.60%3.4673,000 W. South CentralAR, LA, OK, TX 0.0%1.00%00 Mountain AZ, CO, ID, MT, NV, NM, UT, WY 20.6%12.50%14.331,080,000 PacificCA, OR, WA 23.2%29.70%5.871,212,000

©2007, SIA. All rights reserved. 77 Snowboarder Profile Average age of snowboarders*Male 20, Female 23 Gender of snowboarders*73.3% Male, 26.7% Female Percentage of Head of HH that are College graduates*62.1% Male, 79.3% Female Percentage of snowboarders that are African American*0.0% Percentage of snowboarders that are Hispanic*9.0% Avg. price paid for snowboards at specialty shop***$277 Avg. price paid for snowboard boots at specialty shop***$131 Avg. price paid for snowboard bindings at specialty shop***$130 Avg. # of days snowboarding*9.0 (Male 8.6, Female 10.4) Percentage of snowboarders that reporting riding outside of a resort* 52.7% Percentage of snowboarders that also alpine ski*9.8% Percentage of snowboarders that also cross country ski*3.4% Percentage of snowboarders that also skateboard*40.3% Avg. price paid for weekend adult lift ticket**$64.17 Source: *NSGA Sports Participation Study, 2006 calendar year; **NSAA Kottke National End of Season Survey 2006/07; ***2006/07 SIA Retail Audit

©2007, SIA. All rights reserved. 79 Snowboard Lessons Average Number per Ski Area 2005/06 vs. 2006/07 Source: NSAA Kottke National End of Season Survey 2006/07 Level2006/072005/06Percent Change Snowboard Average - All Levels5,2815,946-11.20% Level 1 Snowboard2,5943,032-14.50% Level 2 Snowboard2,6872914-7.8 Region 2006/072005/06Percent Change Snowboard Average - National5,2815,946-11.20% Northeast5,3205,825-8.70% Southeast5,0946,340-19.70% Midwest2,3352,3051.30% Rocky Mountain6,4386,629-2.90% Pacific West6,4388,629-25.40%

©2007, SIA. All rights reserved. 80 Snowboard Lessons Average Number per Ski Area 2005/06 vs. 2006/07 Source: NSAA Kottke National End of Season Survey 2006/07 2006/072005/06Percent Change Level 1 Snowboard2,5943,032-14.50% Northeast1,8392,024-9.10% Southeast3,2353,856-16.10% Midwest1,8671,930-3.20% Rocky Mountain2,7803,033-8.30% Pacific West3,5725,030-29.00% 2006/072005/06Percent Change Level 2+ Snowboard2,6872,914-7.80% Northeast3,4823,802-8.40% Southeast1,8592,484-25.20% Midwest46737524.70% Rocky Mountain3,6583,5961.70% Pacific West2,8663,599-20.40%

©2007, SIA. All rights reserved. 81 Snowboard Equipment Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit top line reports for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. Sales of all snowboard equipment declined 9.85% in units during the 2006/07 season.

©2007, SIA. All rights reserved. 82 Snowboard Equipment Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit top line reports for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. Dollar sales of all snowboard equipment declined 12.55 percent during the 2006/07 season.

©2007, SIA. All rights reserved. 83 Snowboard Equipment Average Retail Prices Internet and Specialty Shops 2005/06 vs. 2006/07 Source: SIA Retail Audit top line reports for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Snowboard Equipment Boards$284.36$276.57$7.79$264.62$11.95 Boots$138.88$130.72$8.16$122.19$8.53 Bindings$134.53$130.05$4.48$118.00$12.05 Average Internet prices for all snowboard equipment were 9 percent lower than brick and mortar Specialty Shop prices and 13 percent of all snowboard equipment was sold online

©2007, SIA. All rights reserved. 84 Snowboards Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals (in $millions) from August to March top line report, not adjusted historic comparisons. Freeride: Boards primarily for on-mountain (out of park/pipe) use. Freestyle: Boards primarily for park/pipe use. All Mountain: Also includes BAM, race, carve and powder boards. Freeride/Freestyle: Board specifically marketed as ride/style. All Mountain snowboard sales were up 24 percent in units and 31 percent in dollars in 2006/07

©2007, SIA. All rights reserved. 85 Snowboards Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. Freeride: Boards primarily for on-mountain (out of park/pipe) use. Freestyle: Boards primarily for park/pipe use. All Mountain: Also includes BAM, race, carve and powder boards. Freeride/Freestyle: Board specifically marketed as ride/style. All mountain snowboards enjoyed a 24 percent increase in unit sales while already weak sales of freeride/freestyle board sales plummeted another 54 percent in units and 49 percent in dollars.

©2007, SIA. All rights reserved. 86 Snowboards Average Retail Prices Internet and Specialty Shops 2005/06 vs. 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. Freeride: Boards primarily for on-mountain (out of park/pipe) use. Freestyle: Boards primarily for park/pipe use. All Mountain: Also includes BAM, race, carve and powder boards. Freeride/Freestyle: Board specifically marketed as ride/style. 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Freeride$295.10$298.59$3.49$347.86$49.27 Freestyle$300.29$297.50$2.79$320.55$23.05 All Mountain$218.73$235.21$16.48$257.60$22.39 Freeride/Freestyle$245.25$246.92$1.67$138.14$108.78 52,077 of the 357,800 snowboards sold were purchased online in 2006/07 at average retail prices above brick and mortar specialty shop average prices

©2007, SIA. All rights reserved. 87 Snowboard Boots Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons Step-In: Used with step-in binding Non Step-In: Meant to be used with strap binding

©2007, SIA. All rights reserved. 88 Snowboard Boots Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals (in $millions) from August to March top line report, not adjusted historic comparisons Step-In: Used with step-in binding Non Step-In: Meant to be used with strap binding

©2007, SIA. All rights reserved. 89 Snowboard Boots Average Retail Prices Internet and Specialty Shops 2005/06 vs. 2006/07 Source: SIA Retail Audit top line reports for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. Step-In: Used with step-in binding Non Step-In: Meant to be used with strap binding 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Step-In$162.54$92.87$69.67$54.35$38.52 Non Step-In$140.68$137.43$3.25$142.61$5.18 46,600 or about 14 percent of non step-in/traditional snowboard boots were sold online at average retail prices above those in brick and mortar specialty Shops

©2007, SIA. All rights reserved. 90 Snowboard Bindings Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit top line reports for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons. Step-In: Step-in interface includes step-in high back and plate bindings Non Step-In: Traditional strap binding

©2007, SIA. All rights reserved. 91 Snowboard Bindings Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons Step-In: Step-in interface includes step-in high back and plate bindings Non Step-In: Traditional strap binding

©2007, SIA. All rights reserved. 92 Snowboard Bindings Average Retail Prices Internet and Specialty Shops 2005/06 vs. 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons Step-In: Step-in interface includes step-in high back and plate bindings Non Step-In: Traditional strap binding 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Step-In$105.58$103.17$2.41$38.40$64.77 Non Step-In$135.87$135.35$0.52$143.41$8.06 Although the average online price of a non step-in binding online was almost 40 percent lower than in Specialty Shops, only 358 step-in bindings were sold online, and fewer than 1200 were sold in Specialty Shops in 2006/2007 compared to more than 400,000 non step- in bindings

©2007, SIA. All rights reserved. 93 Snowboard Apparel Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons

©2007, SIA. All rights reserved. 94 Snowboard Apparel Average Retail Prices Internet and Specialty Shops 2005/06 vs. 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Snowboard Tops$144.98$143.03$1.95$154.97$11.94 Snowboard Bottoms$109.08$112.94$3.86$135.28$22.34 Snowboard apparel sold online for higher average prices than shoppers would find in brick and mortar Specialty Shops

©2007, SIA. All rights reserved. 95 Snowboard Apparel Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons All snowboard apparel sales decreased 8 percent in dollars in the 2006/07 season.

©2007, SIA. All rights reserved. 96 Snowboard Apparel by Gender Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons 2004/052005/062006/07 Snowboard Tops Men177,726195,862190,568 Women89,557105,030118,181 Juniors39,46536,57743,697 Snowboard Bottoms Men180,331211,427192,671 Women91,228113,20097,536 Juniors47,73545,84543,679

©2007, SIA. All rights reserved. 97 Snowboard Apparel by Gender Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons 2004/05 (in $millions) 2005/06 (in $millions) 2006/07 (in $millions) Snowboard Tops Men$24.8$30.7$29.7 Women$11.8$14.7$16.7 Juniors$3.6$3.5$4.0 Snowboard Bottoms Men$20.9$25.2$23.3 Women$9.6$12.1$11.2 Juniors$3.4$3.1

©2007, SIA. All rights reserved. 98 Snowboard Apparel by Gender Average Retail Prices Internet and Specialty Shops 2005/06 vs. 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Snowboard Tops Men$156.77$155.72$1.05$172.79$17.07 Women$140.37$141.36$0.99$147.63$6.27 Juniors$95.09$92.24$2.85$108.49$16.25 Snowboard Bottoms Men$119.30$121.09$1.79$157.82$36.73 Women$106.98$115.12$8.14$128.94$13.82 Juniors$67.11$72.11$5.00$81.10$8.99

©2007, SIA. All rights reserved. 100 Nordic Ski Executive Summary  $22.2 million in Nordic equipment sold in specialty retail shops during the 2006/07 season  $8.6 million for skis  $7.8 million for boots  $3.4 million for bindings  $2.4 million for poles  Nordic equipment captures 4 percent of all dollars spent on snow sports equipment  Nordic equipment sales decreased by 22 percent in units and 22 percent in dollars in 2006/07  Although equipment sales were down, participation was up, participation in nordic skiing increased from 1.9 million in 2005 to 2.6 million in 2006  2.6 million nordic skiers spent an average of 7.8 days skiing during the 2006/07 season  The typical nordic skier is between 35 and 54 years old, has a college degree and lives in a household with average earnings above $100K per year  Participation in nordic skiing by gender is close to evenly split at 49.3 percent female 50.7 male  Telemark ski equipment sales were cold this year declining by 32 percent in units and 31 percent in dollars

©2007, SIA. All rights reserved. 101 Cross Country Skier Participation There were 2.56 million cross country skiers over the age of seven in the U.S. in 2006. They typically are 37 years old, have a college degree, cross-country skied 7 times in 2006, and live in household that earns more than $100k per year. Source: NSGA Sports Participation Studies, 1994-2006 calendar years 3,627 2,517 2,338 1,935 2,560

©2007, SIA. All rights reserved. 102 Cross Country Skier Participation by Gender Source: NSGA Sports Participation Studies, 1994-2006 calendar years 1.3 million cross country skiers are male 1.26 million cross country skiers are female There was no change in the male to female ratio of cross country skiers in 2006

©2007, SIA. All rights reserved. 104 Cross Country Skier Participation by Household Income Source: NSGA Sports Participation Study, 2006 calendar year More than 40 percent of all cross country skiers live in households that earn more than $100K per year

©2007, SIA. All rights reserved. 105 Cross Country Skier Participation by Region Source: NSGA Sports Participation Study, 2005 and 2006 calendar years RegionStates20062005 % Change 2005 to 2006 Average # Days Participated 2006 # Cross Country Skiers 2006 New England CT, ME, MA, NH, RI, VT 13.90%20.10%-5.32%6.05356,000 Mid-AtlanticNJ, NY, PA 17.50%22.10%8.47%8.99448,000 E. North CentralIL, IN, MI, OH, WI 26.80%14.50%152.21%5.57686,000 W. North Central IA, KS, MN, MO, NE, ND, SD 3.50%3.90%23.29%13.690,000 South Atlantic DC, DE, FL, GA, MD, NC, SC, VA, WV 6.30%9.90%-13.98%3.62160,000 E. South CentralAL, KY, MS, TN 0.00%NA W. South CentralAR, LA, OK, TX 1.70%NA 244,000 Mountain AZ, CO, ID, MT, NV, NM, UT, WY 20.80%11.70%143.38%12.37533,000 PacificCA, OR, WA 9.50%17.80%-27.03%5.81243,000

©2007, SIA. All rights reserved. 108 Cross Country Skier Profile 2006 Calendar Year Source: *NSGA Sports Participation Study, 2006 calendar year; ***2006/07 SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons Average age of cross country skiers*Male 35, Female 39 Gender of cross country skiers*50.7% Male, 49.3% Female Percentage of Head of HH that are College graduates*78.9% Male, 76.7% Female Percentage of cross country skiers that are African American*2.0% Percentage of cross country skiers that are Hispanic5.0% Avg. price paid for cross country skis at specialty shop***$133.92 Avg. price paid for cross country boots at specialty shop***$97.56 Avg. price paid for cross country bindings at specialty shop***$48.35 Avg. price paid for cross country poles at specialty shop***$33.73 Avg. # of days cross country skiing*7.77 (Male 8.64, female 6.88) Percentage of cross country skiers that also alpine ski*18.8% Percentage of cross country skiers that also snowboard*6.9% Percentage of cross country skiers that also off-road mountain bike*29.5% Percentage of cross country skiers that also boat (motor)48.9%

©2007, SIA. All rights reserved. 109 Cross Country Ski Equipment Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons Although participation trended up, Nordic equipment sales fell 21.7 percent in units in 2006/07

©2007, SIA. All rights reserved. 110 Cross Country Ski Equipment Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons Overall, Nordic equipment dollar sales fell more than 22 percent in 2006/07, skis experienced the steepest decline losing 27 percent in dollar sales

©2007, SIA. All rights reserved. 111 Cross Country Ski Equipment Average Retail Prices Internet and Specialty Shops 2005/06 vs. 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Skis$133.62$133.92$0.30$146.66$12.74 Boots$99.80$97.56$2.24$84.37$13.19 Bindings$45.80$48.35$2.55$43.94$4.41 Poles$32.21$33.73$1.52$43.72$9.99 More than 18 percent of Nordic equipment was sold online, 18,027 sets of poles were sold online 2006/07 at almost $10 above the brick and mortar specialty shop price

©2007, SIA. All rights reserved. 113 Telemark Ski Equipment Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons Telemark equipment sales declined more than 31 percent in units in 2006/07

©2007, SIA. All rights reserved. 114 Telemark Ski Equipment Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons Dollar sales of telemark skis declined by 35 percent in 2006/07

©2007, SIA. All rights reserved. 115 Telemark Ski Equipment Average Retail Prices Internet and Specialty Shops 2005/06 vs. 2006/07 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons Telemark 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Skis$366.52$354.51$12.01$363.67$9.16 Boots$423.46$419.94$3.52$412.80$7.14 Bindings$131.27$135.29$4.02$148.32$13.03 The downward price trend reflects that there were more telemark skis sitting in inventories (15,564) than were sold (13,309) in specialty shops over the 2006/07 season

©2007, SIA. All rights reserved. 121 Snowshoes Average Retail Prices Internet and Specialty Shops 2005/06 vs. 2006/07 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Snowshoes$132.44$133.80$1.36$121.96$11.84 More snowshoe units were sold online in 2006, but consumers spent more money buying snowshoes in specialty shops, the higher average retail price in specialty shops explains how they could sell less but make more when competing for shoppers with online retail Source: Leisure Trends Group Outdoor Retail Audit, 2006

©2007, SIA. All rights reserved. 125 Backcountry Accessories Average Retail Prices Internet and Specialty Shops 2005/06 vs. 2006/07 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Beacons$184.41$139.16$45.25$244.61$105.45 Probes$51.14$46.99$4.15$49.01$2.02 Shovels$44.39$45.64$1.25$48.58$2.94 Skins$115.84$116.89$1.05$116.89$0.00 Source: SIA Retail Audit, Dynamic Data Cubes for Backcountry Accessories Internet prices are particularly important in this category because 70 percent of backcountry accessories are sold online rather than in specialty brick and mortar stores

©2007, SIA. All rights reserved. 129 Equipment Accessories Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit top line reports for Specialty Shops and Dynamic data cubes. Totals from August to March top line report, not adjusted historic comparisons.

©2007, SIA. All rights reserved. 130 Equipment Accessories Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit top line reports for Specialty Shops and Dynamic data cubes. Totals from August to March top line report, not adjusted historic comparisons.

©2007, SIA. All rights reserved. 132 Equipment Accessories Average Retail Prices Internet and Specialty Shops 2005/06 vs. 2006/07 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Snow Decks/Skates$72.74$66.73$6.01$53.63$13.10 Ski Boards$210.08$222.94$12.86$154.63$68.31 Goggles$47.35$48.26$0.91$47.19$1.07 Sunglasses$58.32$55.93$2.39$62.08$6.15 Auto Racks$83.49$94.41$10.92$83.26$11.15 Helmets$80.65$80.40$0.25$71.26$9.14 Technical Day Packs$63.04$62.29$0.75$87.55$25.26 Luggage$56.83$57.08$0.25$58.18$1.10 Wax$11.21$11.96$0.75$9.43$2.53 Snowboard Accessories$14.18$13.67$0.51$16.99$3.32 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons Ski Boards were heavily discounted for online sale, but fewer than one quarter (2,165 of 8,753) were sold online. On average, fewer than 20 percent of all equipment accessories were sold online.

©2007, SIA. All rights reserved. 134 Apparel Accessories Unit Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit top line reports for Specialty Shops and Dynamic data cubes for Neck Gaiters only. All other totals from August to March top line report, not adjusted historic comparisons.

©2007, SIA. All rights reserved. 135 Apparel Accessories Dollar Sales in Specialty Shops 2004/05 – 2006/07 Source: SIA Retail Audit top line reports for Specialty Shops and Dynamic data cubes for Neck Gaiters only. All other totals from August to March top line report, not adjusted historic comparisons.

©2007, SIA. All rights reserved. 137 Apparel Accessories Average Retail Prices Internet and Specialty Shops 2005/06 vs. 2006/07 2005/06 Specialty Average Price 2006/07 Specialty Average Price 2005/06 to 2006/07 Price Movement 2006/07 Internet Average Price Price Difference Internet/Specialty 2006/07 Winter Boots$76.57$79.59$3.02$70.67$8.92 Gloves$37.98$37.9$0.08$38.79$0.89 Mitts$33.96$35.81$1.85$42.44$6.63 Socks$14.60$14.68$0.08$9.05$5.63 Base Layer$32.99$36.41$3.42$30.89$5.52 Turtlenecks$47.88$48.63$0.75$48.92$0.29 Headwear$21.54$22.54$1.00$19.33$3.21 Neck Gaiters$12.18$13.85$1.67$16.89$3.04 Source: SIA Retail Audit for Specialty Shops. Totals from August to March top line report, not adjusted historic comparisons

©2007, SIA. All rights reserved. 139 Source: *NSGA Sports Participation Study, 2006 calendar year; These numbers include any participant of alpine skiing, cross county skiing or snowboarding and may include crossover, i.e. an individual may participate in both alpine skiing and snowboarding. Snow Sports Participants Profile Typical Participants Average age of snow sports participants*Male 28, Female 31 Gender of snow sports participants*63.7% Male, 36.3% Female Percentage of Head of HH that are College graduates*68.4% Male, 79.2% Female Percentage of Snow Sports Participants that are African American*.6% Percentage of Snow Sports Participants that are Hispanic* 5.3% Typical Household Income$100k or above Average Number of Days Participating in Snow Sports11.31

©2007, SIA. All rights reserved. 140 Snow Sports Participation by Region Source: NSGA Sports Participation Study, 2006 calendar year RegionStates20062005% Change New England CT, ME, MA, NH, RI, VT1,246,0001,513,000-17.65% Mid-AtlanticNJ, NY, PA1,953,0002,415,000-19.13% E. North CentralIL, IN, MI, OH, WI2,201,0001,873,00017.51% W. North Central IA, KS, MN, MO, NE, ND, SD1,115,000591,00088.66% South Atlantic DC, DE, FL, GA, MD, NC, SC, VA, WV1,337,0001,340,000-0.22% E. South CentralAL, KY, MS, TN143,000331,000-56.80% W. South CentralAR, LA, OK, TX354,000498,000-28.92% Mountain AZ, CO, ID, MT, NV, NM, UT, WY2,780,0002,194,00026.71% PacificCA, OR, WA2,218,0002,875,000-22.85%

©2007, SIA. All rights reserved. 141 Source: NSGA Sports Participation Study, 2006 calendar year. Total numbers include crossover participants counted once for each sport they participate in, total snow sports participants in 2006 was 13,347,000 Snow Sports Participation by Sport 2000-2006

©2007, SIA. All rights reserved. 142 Alpine Skier Participation 6.4 million Americans 7 years or older skied at least two times in 2006 Source: NSGA Sports Participation Study, 2006 calendar year 12.4 million 10.8 million 10.5 million 7.4 million 6.7 million

©2007, SIA. All rights reserved. 143 Alpine Skier Participation by Gender Source: NSGA Sports Participation Study, 2006 calendar year 4.0 million alpine skiers are male 2.4 million alpine skiers are female

©2007, SIA. All rights reserved. 145 Alpine Skier Participation by Household Income Source: NSGA Sports Participation Study, 1989 – 2006 calendar years 79 percent of skiers have household incomes of $50K or more, 55 percent have household incomes at or above $75K and more than 37 percent have household incomes above $100K

©2007, SIA. All rights reserved. 146 Alpine Skier Participation by Region Source: NSGA Sports Participation Study, 2005 and 2006 calendar years RegionStates Region Share 2006 Region Share 2005 % Change Participants Average # Days Participated # Alpine Skiers 2006 New England CT, ME, MA, NH, RI, VT 7.30%14.00%-51.19%8.7470,000 Mid-Atlantic NJ, NY, PA 15.40%14.60%-1.99%8.2987,000 E. North Central IL, IN, MI, OH, WI 11.60%11.50%-6.53%7.1744,000 W. North Central IA, KS, MN, MO, NE, ND, SD 10.60%4.70%110.21%8.6679,000 South Atlantic DC, DE, FL, GA, MD, NC, SC, VA, WV 13.90%12.60%2.88%6.9891,000 E. South Central AL, KY, MS, TN 1.10%0.90%11.29%369,000 W. South Central AR, LA, OK, TX 4.90%6.30%-28.89%5.3310,000 Mountain AZ, CO, ID, MT, NV, NM, UT, WY 21.30%18.60%6.48%17.11,364,000 Pacific CA, OR, WA 13.80%16.90%-24.40%31.6880,000

©2007, SIA. All rights reserved. 148 Snowboarder Participation 5.2 million Americans 7 years or older snowboarded at least two times in 2006, and the typical snowboarder rode an average of 9 days during the year. Source: NSGA Sports Participation Study, 2006 calendar year * The drop from 1996-1997 was most likely due to sample error, not to a participation drop.

©2007, SIA. All rights reserved. 149 Snowboarder Participation by Gender Source: NSGA Sports Participation Study,1999- 2006 calendar years 3.8 million snowboarders are male 1.4 million snowboarders are female

©2007, SIA. All rights reserved. 151 Snowboarder Participation by Household Income Source: NSGA Sports Participation Study, 1994 - 2006 calendar years 43 percent of snowboarders have household incomes above $75K and more than 20 percent enjoy household incomes of $100K or more

©2007, SIA. All rights reserved. 152 Snowboarder Participation by Region Source: NSGA Sports Participation Study,2005 and 2006 calendar years RegionStates20062005 Average # Days Participated # Snowboarders 2006 New England CT, ME, MA, NH, RI, VT 8.2%6.60%10.87431,000 Mid-AtlanticNJ, NY, PA 14.9%21.90%12.67782,000 E. North CentralIL, IN, MI, OH, WI 16.9%15.00%5.92885,000 W. North Central IA, KS, MN, MO, NE, ND, SD 8.7%3.50%5.82455,000 South Atlantic DC, DE, FL, GA, MD, NC, SC, VA, WV 6.0%7.20%7.01314,000 E. South CentralAL, KY, MS, TN 1.4%2.60%3.4673,000 W. South CentralAR, LA, OK, TX 0.0%1.00%00 Mountain AZ, CO, ID, MT, NV, NM, UT, WY 20.6%12.50%14.331,080,000 PacificCA, OR, WA 23.2%29.70%5.871,212,000

©2007, SIA. All rights reserved. 154 Cross Country Skier Participation There were 2.56 million cross country skiers over the age of seven in the U.S. in 2006. They typically are 37 years old, have a college degree, cross- country skied 7 times in 2006, and live in household that earns more than $100k per year. Source: NSGA Sports Participation Studies, 1994-2006 calendar years 3,627 2,517 2,338 1,935 2,560

©2007, SIA. All rights reserved. 155 Cross Country Skier Participation by Gender Source: NSGA Sports Participation Studies, 1994-2006 calendar years 1.3 million cross country skiers are male 1.26 million cross country skiers are female There was no change in the male to female ratio of cross country skiers in 2006

©2007, SIA. All rights reserved. 157 Cross Country Skier Participation by Household Income Source: NSGA Sports Participation Study, 2006 calendar year More than 40 percent of all cross country skiers live in households that earn more than $100K per year

©2007, SIA. All rights reserved. 158 Cross Country Skier Participation by Region Source: NSGA Sports Participation Study, 2005 and 2006 calendar years RegionStates20062005 % Change 2005 to 2006 Average # Days Participated 2006 # Cross Country Skiers 2006 New England CT, ME, MA, NH, RI, VT 13.90%20.10%-5.32%6.05356,000 Mid-AtlanticNJ, NY, PA 17.50%22.10%8.47%8.99448,000 E. North CentralIL, IN, MI, OH, WI 26.80%14.50%152.21%5.57686,000 W. North Central IA, KS, MN, MO, NE, ND, SD 3.50%3.90%23.29%13.690,000 South Atlantic DC, DE, FL, GA, MD, NC, SC, VA, WV 6.30%9.90%-13.98%3.62160,000 E. South CentralAL, KY, MS, TN 0.00%NA W. South CentralAR, LA, OK, TX 1.70%NA 244,000 Mountain AZ, CO, ID, MT, NV, NM, UT, WY 20.80%11.70%143.38%12.37533,000 PacificCA, OR, WA 9.50%17.80%-27.03%5.81243,000

©2007, SIA. All rights reserved. 161 SnowSports Consumer Panel Source: SIA SnowSports Consumer Panel For more information, please contact Julie Lynch at 703.556.9020. Four years ago, SnowSports Industries America (SIA) developed a product, called the SnowSports Consumer Panel, to track consumer participation and buying habits. Using the SnowSports Consumer Panel, SIA now provides a product that delves deeper into the snow sport customer mind. The panel is an online consumer research survey system devoted to understanding the consumer of winter sports products. It is a unique tool which enables SIA to examine, through market research, changing consumer behaviors, attitudes and perceptions. SnowSports Consumer Panel members are US residents, 16 years or older, that have participated at least once in any of the following sports: alpine skiing, snowboarding, telemark skiing, cross country skiing or snowshoeing. The panel currently consists of 5,000 participants and is growing daily. Panel members are pre-recruited by using SIA’s consumer websites (Snowlink.com, Snowlinkjr.com, Winterfeelsgood.com, and Wintertrails.com), BEWI SnowSports Expos databases, and a partnership with Gen A Marketing (A division of the National Sports Network, LLC). The data can be projected to the winter sports community.

©2007, SIA. All rights reserved. 162 SnowSports Consumer Panel 2007 End of Season Survey Key Highlights Source: SIA SnowSports Consumer Panel For more information, please contact Julie Lynch at 703.556.9020.  At a resort with a lift ticket is where the majority of alpine skiers could be found this season (97.4%); although, some alpine skiers did venture into the backcountry (35.6%) and terrain parks (48.1%). Almost all alpine skiers (95.2%) brought their own equipment to the slopes. In addition, almost half of the panel members have tried freestyle - park (47.6%), and freeride - mountain skiing (51.1%).  While the majority of snowboarders took to the slopes with a lift ticket (92.6%), they also participated on other types of terrain. Overall, 42.6% rode in the backcountry on ungroomed trails while 54.6% hit the resort terrain park. It is interesting to note that snowboarders and skiers are hitting the terrain park at about the same rate.  Overall, 85.2% of panel members brought their own snowboard equipment to participate while 18.5% rented. A small percentage borrowed equipment from friends. Also, 67.6% of riders have tried freestyle riding (park) while 73.1% freeride (mountain).  Most cross country skiers took to the backcountry (75.7%) to participate this season; however, more than half did visit a resort (56.8%). XC skiers rent equipment (16.2%) at approximately the same rate as alpine skiers (14.9%).

©2007, SIA. All rights reserved. 163 SnowSports Consumer Panel 2007 End of Season Survey Highlights Continued… Source: SIA SnowSports Consumer Panel For more information, please contact Julie Lynch at 703.556.9020.  Overall, the majority of snowshoers participated in ungroomed trails in the backcountry (90%); however, almost a quarter of participants went to resorts. With the lower cost of snowshoe equipment, snowshoers tend to rent less (12.5%).  Telemark skiers tend to participate more often at resorts with a lift ticket (91.3%), although 69.6% ventured into the backcountry. Telemark skiers are the least likely of all winter sports to rent equipment (8.7%).  In general, for all five winter sports, the most popular times to participate this season were during the “holiday season through mid-January,” the “end of the January/beginning of February” and the “end of February.”  Almost a third of panel members introduced someone new to winter sports this season. A friend was introduced by almost half of the panel members. Over half of winter sports participants introduced someone new to alpine skiing and a quarter to snowboarding, the two sports with the highest risk level and learning curve.

©2007, SIA. All rights reserved. 164  Half of respondents received some type of winter sports equipment, apparel or accessories as a gift this holiday season. In addition, the more advanced the ability level of the participant, the more likely they were to receive winter sports gear as a gift.  It is clear that participation had an affect on purchase this holiday season. Overall, 60% of panel members received products as a gift if they had participated in a winter sport this season while only 23% of those that didn’t participate received this type of gift.  Apparel and accessories were the most popular winter sports gear received this holiday season.  Overall, 43% of winter sports participants gave some type of winter sports equipment, apparel, or accessories as a gift this holiday season. The more skilled the participant is, the more likely they were to give ski and snowboard gear.  Seventy-three percent of consumer panel members had participated in some type of winter sport through the end of January. Overall, “no snow” was the main reason, cited by 48% of consumers, for not participating. This was followed by “too busy” (37.5%) and “other” (14.2%). SnowSports Consumer Panel 2006/07 Holiday Season Survey Source: SIA SnowSports Consumer Panel For more information, please contact Julie Lynch at 703.556.9020.

©2007, SIA. All rights reserved. 165 SnowSports Consumer Panel 2006/07 Holiday Season Survey Continued… This chart shows the number of times a consumer mentioned this product as one they received this holiday season by ability level. Source: SIA SnowSports Consumer Panel Over 450 consumer panelists responded to this survey. For more information, please contact Julie Lynch at 703.556.9020.

©2007, SIA. All rights reserved. 166 SnowSports Consumer Panel 2006/07 Pre-Season Survey The chart below indicates that over half of consumers (54.5%) have purchased winter sports equipment or apparel over the Internet without first trying it at a retail shop. Source: SIA SnowSports Consumer Panel For more information, please contact Julie Lynch at 703.556.9020.

©2007, SIA. All rights reserved. 167 SIA Model For Success Stage V - Intermediate Study August 2007 For more information about SIA’s research products contact: Kelly Davis, Market Research Manager SnowSports Industries America 8377-B Greensboro Drive, McLean, VA 22102 703.506.4224 | kdavis@snowsports.org © 2007 “This report is the property of SnowSports Industries America, Incorporated (“SIA”), including all copyrights. All rights reserved. Use, reproduction or distribution in whole or in part by any means, including electronically, without prior written authorization of the copyright owner is strictly prohibited and is illegal (17 U.S.C. §501, et seq.). A monetary reward is provided to persons who provide conclusive evidence of illegal photocopying of this publication or transmission via facsimile. SIA members may use this report for internal business purposes.“

©2007, SIA. All rights reserved. 168 Methodology The Model for Success report represents the findings of Stage V of an on-going project requested by Snowsports Industries America (SIA) to provide direction to the retail snow sports business in North America on Intermediate skiers and snowboarders. Study objectives include: Understand purchase behavior and motivation regarding snow sports equipment purchases for Intermediate Snow Sport participants aged 16 or older. Establish the steps after a decision to buy. What the consideration set might include, and Other influencers that contribute to a purchase decision. Explore sensory or other stimulant factors that motivate purchase. Examine communications tools. Results will identify and size segment targets most likely to buy and select segments to target. Methodology: Using the Most Active American Panel™ (MAAP) 605 intermediate snow sports (alpine skiing, snowboarding, Nordic skiing, telemark skiing and snowshoeing) participants were surveyed. Respondents have skied or boarded within the past two years and self-identified themselves as intermediates in at least one snow sport and not portrayed themselves as more skilled in any other snow sports they may participate in.

©2007, SIA. All rights reserved. 169 Findings  Intermediates are the largest slice of market.  45% of skiers and 39% of snowboarders rate their ability as intermediate, according to LTG’s National Skier Opinion Survey results from the 2006/2007 snow sport season.  Compared to advanced skiers/snowboarders, intermediates are less likely to buy. IntermediatesAdvanced*  Will buy equipment this year5.5%12.0%  An additional 14% of intermediates describe their equipment as either “it has outlived its usefulness” or “it should be replaced.” Motivating them to buy from their current fence-sitting attitudes increases the potential intermediate consumer base planning to purchase new equipment to 19.5%, or one in five intermediates. Primary motivators and segments within the Intermediate market. Motivators Segments Comfort and Fit Alpine Skiers Performance Snowboarders Trust/Safety Nordic Skiers Women Intermediates with Children * From Stage III Model For Success – October, 2005

©2007, SIA. All rights reserved. 170 Findings (continued)  The messaging to drive intermediates to retailers for purchases is relatively consistent among the different snow sports participants:  Alpine skiers – older, longer snow sport histories and higher incomes. Would like equipment to improve comfort and fit, performance and trust/safety to enhance their mountain experience. Moving up to the next skill level is not as important as enhancing their current experience.  Snowboarders – younger, not at it as long and tend to be single. They express the same drivers as alpine skiers, but are also more likely to enjoy speed, jumps and competition. They also have lower incomes than alpine skiing intermediates.  Nordic skiers – in line with alpine skiers, they lust for the experience the mountains afford. They express the love for the backcountry and are also looking for promises (and delivery) of increased comfort and fit in their equipment.  Perhaps the most opportunistic market segment are women, especially women with children who ski or ride.  Women represent 47.3% of intermediates.  They place higher importance than men on the benefits of comfort/fit, performance and trust/safety as means to more fully experience the mountains. They also value the time with their families that snow sports afford them.  Women shop for and purchase snow sport equipment and apparel more often than men.  For more experienced downhillers and some intermediates, safety is trusting that their equipment will perform to their needs. For other intermediates, namely women and those with children in the home, it is more likely that safety actually means safety. They participate less often than those with higher ability, they are less risk-taking and they participate for the enjoyment and experience of being on the mountain.

©2007, SIA. All rights reserved. 171 Findings (continued)  Intermediates with children in the home visit and purchase snow sport equipment and apparel more frequently than those without children. Eight in ten of those with children in the home or with grandchildren encourage their kids/grandkids to participate. Further, an important reason to participate in snow sports is spending time with family.  Intermediates with children in the home represent 48.7% of all intermediates, making them a significant segment among all snow sport participants.  Those with children in the home also have higher incomes than those without kids in the home.  Motivating programs targeting these intermediates should be family or child focused. Family discounts for lift tickets and lessons, kid-oriented giveaways at retail and other family loyalty programs would drive intermediate families to retailers.  Renters should not be a priority for conversion to owners. Renters are less involved overall. They participate less frequently, do not have relationships with snow sports retailers and are less informed about equipment than intermediates who own their equipment.  There had been a hypothesis that intermediates could be broken into two segments – those improving and moving up in ability and those contentedly stuck. The research did not prove this out. Intermediates, whether or not looking to advance in ability, participate to have fun and enjoy the mountain experience.

©2007, SIA. All rights reserved. 172 Findings (continued)  Price is a reason to look at specific products or eliminate them from consideration.  Discounts, even if modest, are a way to get products and brands into the consideration set.  Solid and expert participants also rated sale prices as important to getting products into their consideration set (from Stage III of the Model For Success research in 2005).  Retail staff plays a critical role in purchase decisions. Intermediates place great importance on knowledgeable staff, friendly staff, the ability to touch the products they are shopping for and on customer-friendly return policies. They also rate their satisfaction levels with retail staff high. Intermediates who visit specialty snow sports retailers go less than twice a year and make purchases about once a year. A strong retailer staff armed with relevant messaging is critical to making the sale.  Half of intermediates made a purchase at a specialty store in the past year. Most intermediates who buy from specialty shops are buying apparel and accessories more frequently than equipment. These intermediates provide significant potential for equipment sales as they are already opening their wallets in specialty snow sport retail shops.  Twenty percent (20%) of intermediate snow sport participants have a single favorite snow sport equipment store. Half (46%) have no stores in particular that they prefer for their equipment. The importance of and satisfaction with retail staff is not translating into loyalty to specific snow sport stores.  Intermediates do not cite any brands that stand out as favorites. A majority (55%) did not name any brands as favorites. This points to the need for manufacturers to do a better job communicating the relevant benefits of their brands to this segment of snow sports participants.

©2007, SIA. All rights reserved. 174 NSAA Kottke National End of Season Survey 2006/07 Source: NSAA Kottke National End of Season Survey 2006/07 To order, please contact NSAA, 133 South Van Gordon Street, Suite 300, Lakewood, CO 80228, 303-987-1111 Resort figures for skier visits are supplied by the National Ski Areas Association (NSAA) Kottke National End of Season Survey, in conjunction with RRC Associates, Inc. This study is designed to track several key barometers of interest and importance to the ski industry. Total visits in 2006/07 are estimated at 55.07 million, up 0.4 percent from the preliminary estimate of 54.82 million, and down 6.5 percent from record 2005/06 season.

©2007, SIA. All rights reserved. 175 NSAA Kottke National End of Season Survey Key Highlights 2006/07 Source: NSAA Kottke National End of Season Survey 2005/06 National visits down, impacted by weather. The 2006/07 was indeed a challenging year for the ski industry.  Abnormally warm temperatures and below average snowfall impacted most areas of the country, delaying planned openings, interrupting the season with periodic resort closures, and otherwise shortening the effective length of the season significantly in all regions except the Rocky Mountains. International visitation decreases.  Specifically, the proportion of visitors from Canada dipped slightly, to 1.7 percent from 1.8 percent last season, while the proportion of visitors from other countries declined to 3.8 percent from 4.0 percent last season. Visitation by children grows.  On an overall national basis, an estimated 30.0 percent of skier/rider visits this season were by youth under age 18, up from 28.8 percent in 2005/06. Lesson volumes drop.  Lesson volumes nationally dropped by approximately 6.4 percent this season, roughly similar to the drop in skier visits. Paid tickets slip, season pass usage and season pass sales grow.  The portion of visits attributable to paid tickets declined to 58.7 percent nationally this season as compared to 59.6 percent in 2005/06.

©2007, SIA. All rights reserved. 176 Skier Visits Projected Skier Visits by Region 2004/05 vs. 2005/06 Source: NSAA Kottke National End of Season Survey 2005/06 Regions: Northeast: CT, MA, ME, NH, NY, VT, RI. Southeast: AL, GA, KY, MD, NC, NJ, PA, TN, VA, WV. Midwest: IA, IL, IN, MI, MN, MO, ND, NE, OH, SD, WI. Rocky Mountain: CO, ID, MT, NM, UT, WY. Pacific West: AK, AZ, CA, NV, OR, WA. Note: Because of the different methodologies and time periods represented in the NSGA and Kottke surveys, results cannot be correlated. -5.6% -16.3%-7.5%.6% -14.3% -6.5%

©2007, SIA. All rights reserved. 177 Skier Visits Estimated Skier Visits by State Top 10 in 2006/07 RankState Estimated Skier Visits (millions) Operating Ski Areas Average Visits Per Resort 1Colorado12,532,00728447,572 2California6,095,30332190,478 3Utah4,203,71814300,266 4Vermont3,862,61325154,505 5New York3,428,3715068,567 6Pennsylvania2,738,5173285,579 7Michigan2,046,7413853,862 8Washington1,856,86216116,054 9New Hampshire1,956,1692481,507 10Wisconsin1,920,1993456,476 Source: NSAA Kottke National End of Season Survey 2006/07

©2007, SIA. All rights reserved. 178 Skier Visits Percent Change in Visits by Time of Season 2005/06 vs. 2006/07 Source: NSAA Kottke National End of Season Survey 2006/07 Warm temperatures and lower then average snowfall resulted in fewer skier visits throughout the season

©2007, SIA. All rights reserved. 179 Lift Tickets Average Adult, Weekend Lift Ticket Price 2002/03 – 2006/07 Source: NSAA Kottke National End of Season Survey 2005/06 Results based on resorts responding to question all 4 seasons.

©2007, SIA. All rights reserved. 180 Season Passes Average Number of Season Passes Sold per Resort 2002/03 – 2006/07 Source: NSAA Kottke National End of Season Survey 2005/06 Results based on resorts responding to question all 4 seasons.

©2007, SIA. All rights reserved. 181 Resort Lessons Average Number per Ski Area 2005/06 vs. 2006/07 2006/072005/06Percent Change Total Lessons22,85124,460-6.6% Level 1 Total8,3199,554-7.4% Level 2+ Total14,53216,987-6.1% Adults Total12,33813,068-5.6% Kids Total10,51311,392-7.7% 2006/072005/06Percent Change Total Lessons22,85124,460-6.6% Northeast26,16228,812-9.2% Southeast18,38223,183-20.7% Midwest9,86810,586-6.8% Rocky Mountain32,54731,2623.8% Pacific West17,37721,689-19.9% Source: NSAA Kottke National End of Season Survey 2006/07

©2007, SIA. All rights reserved. 182 2006/072005/06Percent Change Level 1 Total8,3198,981-7.4% Northeast6,7836,6931.4% Southeast9,21211,249-18.1% Midwest6,2766,568-4.5% Rocky Mountain10,35810,297.6% Pacific West7,90010,381-23.9% 2006/072005/06Percent Change Level 2+ Total14,53215,479-6.1% Northeast19,37922,119-12.4% Southeast9,17011,933-23.2% Midwest3,5924,018-10.6% Rocky Mountain22,10020,9655.4% Pacific West9,47811,308-16.2% Resort Lessons Level 1 and Level 2+ 2005/06 vs. 2006/07 Source: NSAA Kottke National End of Season Survey 2005/06

©2007, SIA. All rights reserved. 183 2006/072005/06Percent Change Adults Total12,33813,068-5.6% Northeast13,53414,372-5.8% Southeast13,79118,149-24% Midwest7,2067,474-3.6% Rocky Mountain15,13413,8519.3% Pacific West9,70911,941-18.7% 2006/072005/06Percent Change Kids Total10,51311,392-7.7% Northeast12,62814,440-12.5% Southeast4,5925,034-8.8% Midwest2,6623,112-14.5% Rocky Mountain17,32417,411-0.5% Pacific West7,6699,748--21.3% Resort Lessons Adults and Kids 2005/06 vs. 2006/07 Source: NSAA Kottke National End of Season Survey 2006/07

©2007, SIA. All rights reserved. 184 NSAA National Demographic Study 2006/07 Source: NSAA National Demographic Study 2006/07 To order, please contact NSAA, 133 South Van Gordon Street, Suite 300, Lakewood, CO 80228, 303-987-1111 This report summarizes the results of the 2006/07 NSAA National Demographic Study. Conducted annually since the 1996/97 season, the study is designed to track selected demographic, “skiographic”, and trip characteristics of skiers and snowboarders over time. The results are based on brief surveys of skiers and snowboarders conducted at participating resorts around the United States. A record total of 92 of the United States’ 485 operating ski resorts (19.0 percent) were represented in the study in the 2006/07 season. These resorts accounted for approximately 29.9 million of the nation’s 55.1 million skier visits (54.4 percent), reflecting the participation of many large resorts in the study. Prior to this season, the number of resorts represented in the study had fluctuated between 64 and 80 per season. A total of 138,919 surveys were completed during the 2006/07 season, up from the 99,000 – 133,000 surveys conducted in each of the prior eight seasons. Survey interviews were generally conducted by resort personnel on or near the lifts, or in resort restaurants and day lodges, using a survey form and sampling and interviewing techniques designed by NSAA. In some cases, data has been incorporated from resorts which conducted surveys independently or as part of more customized research programs, to the extent that the sampling techniques and survey design are comparable. To ensure that the results are as representative as possible nationally, data from each participating resort has been weighted in proportion to its number of skier/snowboarder visits. Additionally, the respective NSAA regions have been weighted in proportion to their share of total national visits. Each participating resort was provided with a packet of their individual resort results earlier this year (interim results in March 2007, final results in June 2007).

©2007, SIA. All rights reserved. 185 NSAA National Demographic Study Key Highlights 2006/07 Source: NSAA National Demographic Study 2006/07 This season’s results generally indicate the continuation of a variety of longstanding, interrelated trends in the evolution of the skier/snowboarder population. Among these trends are the following: Continued aging of the visitor base, with strong growth in the 45 – 54, 55 – 64, and 65+ segments, and proportionate declines in most younger age groups. Continued leveling off in the growth of snowboarding, a pattern observed in the past four to five seasons. Related to the aging of the skier base, the proportion of visitors living in family or empty nester households continues to trend up, while the proportion of singles trends down. Also related to the aging of the skier base, ability levels and years of experience in snow sports continue to trend up. Season pass usage continues to rise, likely contributing to increased days of participation and potentially also to increased ability levels. Helmet usage continues to grow. Use of rental equipment continues to decline, partly as a result of increased ability levels. However, even within the various ability groupings, rental usage has been dropping – suggesting decreased rental revenue opportunities for resorts, but also perhaps a more committed visitor base, willing to make the investment in purchased equipment. Lesson volumes as a percentage of skier visits have been relatively flat in the Demographic results. However, Kottke survey results, based on actual record data, suggest that lesson participation rates have slipped over the past four seasons, primarily due to decreased snowboarder lesson participation.

©2007, SIA. All rights reserved. 187 NSAA National Demographic Study Male and Female Skiing/Riding Profiles 2006/07 Source: NSAA National Demographic Study 2005/06 Males comprise large majority of participants with the following characteristics:Percent Male Persons who first started skiing/snowboarding on their own77% Advanced/expert ability75% Age 65 and over72% Participate in skiing/snowboarding 30+ times per season71% Snowboarders70% Helmet wearers64% Season passholders65% Females comprise large majority of participants with the following characteristics:Percent Female Beginners, excluding first-time snow sports participants58% First-time participants56% Visitors planning to ski/snowboard just once this season50% Lesson takers56% Equipment renters48% Participants visiting as part of an organized group46% Participants visiting with children49% Participants aged 37 to 4645%

©2007, SIA. All rights reserved. 188 NSAA Economic Analysis 2005/06 Source: NSAA Economic Analysis 2004/05 To order, please contact NSAA, 133 South Van Gordon Street, Suite 300, Lakewood, CO 80228, 303-987-1111 The 2005/06 ski season was another strong season financially, as the results from the NSAA Economic Analysis report reveal. In fact, this past season was the fourth consecutive year of solid financial performance for the ski resort industry. This report presents the results from the Economic Analysis of United States Ski Areas, a study designed to document economic and financial trends and patterns of interest in the ski resort industry both nationally and regionally. The results are analyzed by the region of the country in which the ski area operates, as well as by the size grouping of resorts. Importantly, it also presents results from similarly sized ski areas in the same region, thus serving as a useful tool for ski areas to measure their performance against that of their closest peers. A total of 110 ski areas responded to the Economic Analysis survey for both the 2005/06 and 2004/05 seasons, allowing for “apples to apples” comparisons across the two operating years. Participation this year was within the range of 103 to 113 ski areas participating over the past five seasons.

©2007, SIA. All rights reserved. 189 NSAA Economic Analysis Key Highlights 2005/06 Source: NSAA Economic Analysis 2005/06 Overall Increase in Average Gross Revenue. In 2005/06, average gross revenue grew by 5.7 percent, to $21.9 million per resort. Strong Profitability Figures. The ski resort industry was able to maintain a high rate of profitability in 2005/06, posting an operating profit margin of 24.4 percent, down slightly from 24.8 percent in2004/05 and similar to the 24.5 percent the season prior. Strong Performance of Largest Resorts. In terms of profit and profit margin, the largest ski area cohort recorded the top performance this season. Longer-Term Improvement for Industry. The industry as a whole has shown substantial improvement during the past five years, and in particular in the past three years. Increase in Total Revenue per Skier Visit. One of the most important metrics for a ski resort is total revenue per skier visit – or how much money, on average, the resort brings in per customer. This season, the industry averaged $68.18 in total revenue per skier visit, a slight 0.4 percent increase from the year prior. Increase in Ticket Prices. The average adult weekend ticket price continued to rise again this year, to an average of $53.17, up 4.8 percent from $50.75 last season, while the average weekday ticket price was $49.87, up 5.7 percent from $47.16.

©2007, SIA. All rights reserved. 190 NSAA Economic Analysis 2005/06 Source: NSAA Economic Analysis 2004/05 To order, please contact NSAA, 133 South Van Gordon Street, Suite 300, Lakewood, CO 80228, 303-987-1111

©2007, SIA. All rights reserved. 191 NSAA Economic Analysis Revenue Sources – What a Dollar Buys 2004/05 vs. 2005/06 Source: NSAA Economic Analysis 2005/06 The largest single revenue source for resorts is lift tickets – the average resort reported lift ticket sales of $10.2 million in revenue in 2005/06 Total gross revenue grew by 5.7% to an average of $21.9 million per ski area, with all major categories of revenues increasing compared to 2004/05

©2007, SIA. All rights reserved. 192 NSAA Economic Analysis Expenditure Patterns – What a Dollar Pays For 2005/06 Source: NSAA Economic Analysis 2005/06 Direct labor accounts for the largest portion of resort expenses, reflective of the service-oriented nature of the industry.

©2007, SIA. All rights reserved. 194 Suppliers of snow sports equipment, apparel and accessories include manufacturers, importers and distributors. Some of these companies are divisions of major corporations that are listed on the New York Stock Exchange and other suppliers are small, independent companies that have few employees. In the 1930s, there were only two ski product companies in the U.S. Now there are more than 700 companies. New products are being introduced each year as the skiing public wants more comfort and convenience while participating in snow sports. The manufacturers’ greatest strength is their ability to be innovative in designing new products. These new products are constantly giving skiers and riders fresh reasons to hit the slopes. In the past decade old products have given away to innovative, new products. Some examples are solid wood skis which have given way to those with modern laminate construction which evolved to shaped skis. These days, straight skis are used as furniture. In addition, leather straps and boots have given away to releasable bindings and hard plastic boots. Heavy parkas have given way to sleek synthetic insulations which were replaced by fleece and softshells. The biggest innovation which has transformed the industry forever is the snowboard. Suppliers or Manufacturers

©2007, SIA. All rights reserved. 195 Source: Estimates from the SIA Retail Database Retailers, Resorts and Other Companies Purchasing Snow Sports Products From Suppliers/Manufacturers 4,400Specialty & Chain retail storefronts that sell skis and/or snowboards 2,000 Other Specialty & Chain stores that sell apparel or accessories related to winter sports, but would not be called a “ski / snowboard shop” 1,000Downhill & XC ski areas / resorts, includes private and mixed use areas 500 Miscellaneous includes: Corporate buyers, guides, distributors, government agencies and military, schools and colleges, department stores, race teams, heli-ski / tour operators, etc. 8,500 Total US storefronts and companies that purchase winter sports product to sell at retail, rent, use for promotional purposes or use for professional purposes

©2007, SIA. All rights reserved. 197 US Snow Sports Retailers Before 1960, ski shop owners were primarily skiers who wanted to turn their love for skiing into profits. They were few in number and could almost always be found near ski areas. In the 1960s, specialty ski shops began springing up in metropolitan areas all over the country and were successful. Many discount houses, department stores and sporting goods supermarkets jumped on the bandwagon by selling ski products but were quickly disappointed with the results. Many of these outlets lacked the experience, expertise and professionalism required to satisfy the service needs of skiers’ and therefore were unsuccessful in acquiring quality lines. In the 1970s, some suppliers slowly began to expand their distribution beyond the small specialty shops to larger ski retailing operations because of an over supply of merchandise. Accordingly, the number of larger ski retailing operations grew and some of the larger sporting goods chains added ski sections to their stores during the winter months. The movement of ski merchandise is currently dominated by specialty ski and snowboard shops. It is projected that these retailers move approximately 78% of the dollar volume and 69% of units in winter sports equipment, apparel and accessories. In the mix of merchandise sold in the industry, higher-priced items such as ski and snowboard equipment capture the bulk of the dollars, while less expensive accessories have a larger unit share.

©2007, SIA. All rights reserved. 198 In the last five to seven years, the industry has seen significant consolidation by Specialty Shops going out of business, being bought by larger chain or specialty stores and even larger sporting good chains merging. It’s very difficult to track and accurately account for all the changes in ownership and stores remaining in business in the winter sports industry. The industry wide consensus is that in the past 7 years there is a net decrease in the number of snow sports retail storefronts and certainly larger than that is the decrease in the number of managements that own those retail storefronts. Retail Sales & Market Share Figures SIA is frequently asked for information and measurements of brand penetration, market share and best-selling brands. SIA does accurately track the sale of over 100,000 SKU’s and 650 brands, in the snow sports retail channel through our Retail Audit program. Sales figures you see in this Intelligence Report are from SIA’s Retail Audit. However, the pure economics of funding the Retail Audit program prevent us from providing brand sales information in this report. SIA spends over $500,000 annually to perform the Retail Audit, and many key “top line” numbers are presented here. SIA sells the brand and product data in detailed version of the Retail Audit, called the Brand Share Reports to Members of SIA with annual subscription prices ranging from $900 to over $6,750 per product category. Please contact SIA for more specific pricing and availability details of SIA’s Retail Audit – Brand Share Reports.

©2007, SIA. All rights reserved. 199 Source: Average Snowsport Specialty Shop front, Leisure Trends Group For more information, please contact Kelly Davis at 703.556.9020. Average Snow Sport Specialty Shop 2006/07 Season Characteristics of the Average Snow Sport Specialty Shop front during the 2006/07 Season:  Sales were $965,548 for the August 2006 to March 2007 snowsport season.  In dollars sold, equipment accounted for 31 percent, apparel for 36 percent, and accessories for 33 percent.  Alpine equipment brought in 19% of the dollars while snowboard equipment accounted for 10% of the dollars. Unit shares for alpine equipment and snowboard equipment were 5% and 4%, respectively.  Apparel accounted for 18% of the units and 32% of the dollars.  Accessory sales accounted for 73% of the units and 36% of the dollars.  At $175,880, 18% of all dollars sold, apparel accessories brought in 4 percentage points and $40,000 more on average than equipment accessories.

©2007, SIA. All rights reserved. 200 SIA’s InSight TM version 5.0 The ultimate ski & snowboard shop database tool ! A must for managing industry sales & distribution whether you are new to the industry or a leading brand. Join the 100+ brands already using inSight to track sales and identify prospects. This custom built industry tool features the best customer & prospecting list available anywhere along with state level breakdown of vital stats for the entire country all presented in MS MapPoint 2006 software. inSight features data from: NSAA, NSGA, PSIA, NSP, AASI, SIA, USSA, AASI, CCSSA, USRA & ABC. inSight includes data on: 7,200 snow sports retailers 840+ resorts & XC areas Ski Clubs Industry Sales Reps Instructors Racers and Coaches Ski area visits Ski/board Participants Consumer Mag. Circulation 2006-07 season retail sales by state and region ------------------------------------- Contact SIA for pricing details and availability of inSight v 5.0 featuring Microsoft MapPoint 2006

©2007, SIA. All rights reserved. 201 Source: 2006 SIA Summer Retail Sales Survey, Leisure Trends Group For more information, please contact Kelly Davis at 703.556.9020. 2006 Summer Retail Sales Survey Key Highlights Most snow sport stores (88%) stay open year-round. 67% reported that 60% of more of their sales are Snow Sports-related. Sportswear (59%), outdoor gear (41%), bicycles (37%), paddle sport equipment (36%) and skateboards (32%) are sold to supplement snow sport sales. Patio furniture is sold during the summer by 12% of the respondents. The average total square footage of stores that sell patio furniture is larger than the typical snowsport store – 24,000 sq ft compared to 10,975 sq ft. Total respondents plan to leave their non-snowsport inventory on the floor an average of 45 days longer in 2006 than they did in 2005. Snow sport inventory is left on the floor year-round by 68% of the total respondents.

©2007, SIA. All rights reserved. 202 SIA SnowSports Distribution Study 2003/04 Source: 2003/04 SIA SnowSports Distribution Study The SIA SnowSports Distribution Study establishes the size of the US snow sports industry for the 2003/04 retail season and provides detailed information on the major categories of winter sport products. This study was conducted among sports Specialty Shops, ski Specialty Shops with single and multiple locations, independent and chain outdoor stores, snowboard Specialty Shops with single and multiple locations, cross country Specialty Shops with single and multiple locations, and independent and chain sporting goods stores. All findings are based on information provided by retailers included in the sample supplied to the Leisure Trends Group by SIA. During September/October 2004, Leisure Trends Group completed 400 telephone interviews with snowsport retailers across the US.

©2007, SIA. All rights reserved. 203 US Snow Sports Retailer Profile Average selling space devoted to winter sports products3,280 square feet Average yield per square foot$319 Percentage that carry alpine product77% Percentage that carry snowboard product78% Percentage that carry twintip skis58% Percentage that carry snowshoe product51% Percentage that carry cross country/touring product43% Source: 2003/04 SIA SnowSports Distribution Study

©2007, SIA. All rights reserved. 204 Retail Operation Dynamics Selling Space 2003/04 Question: What is the total square footage of your store that is dedicated to the sale of winter sport products? Source: 2003/04 SIA SnowSports Distribution Study Average Selling Space: 3,280 sq ft Average Yield/Square Foot: $319

©2007, SIA. All rights reserved. 205 Retail Operation Dynamics Selling Space By Store Type 2003/04 Question: What is the total square footage of your store that is dedicated to the sale of winter sport products? Source: 2003/04 SIA SnowSports Distribution Study Square Footage Yield Per Square Foot Sports Specialty (carries 2+ sports categories)3,348$401 Sporting Goods Chain (more than 3 storefronts)4,560$220 Ski Specialty (one storefront)3,133$350 Snowboard Specialty1,870$239 Outdoor (hiking, climbing, camping, operations that also carry winter sports product) 3,392$305

©2007, SIA. All rights reserved. 206 Retail Operation Dynamics Gender Composition of Customer Base 2003/04 Question: What percentage of your customers are male/female? Source: 2003/04 SIA SnowSports Distribution Study

©2007, SIA. All rights reserved. 207 Retail Operation Dynamics Rental Equipment 2003/04 Question: What percentage of your operation’s overall dollars is sourced by equipment rental? Source: 2003/04 SIA SnowSports Distribution Study Mean Contribution of Rental Equipment to Operation’s Overall Dollars Sports Specialty (carries 2+ sports categories)12.1% Sporting Goods Chain (more than 3 storefronts)12.9% Ski Specialty (one storefront)15.5% Snowboard Specialty6.3% Outdoor (hiking, climbing, camping, operations that also carry winter sports product) 8.1%

©2007, SIA. All rights reserved. 208 Retail Operation Dynamics Factors Contributing to Increased/Decreased Sales 2003/04 Question: What factors have contributed to the change in winter sports sales that your store has experienced over the past 3 years? Source: 2003/04 SIA SnowSports Distribution Study Reasons for Increased Sales: Store Performance39.3% Product Issues21.3% Weather17.5% Store Dynamics17.5% Consumer/Participant Market14.2% Economic Issues9.5% Competition5.2% Reasons for Decreased Sales: Economic Issues59.4% Weather37.7% Competition26.1% Impact of 9/1110.1% Store Performance2.9% Product Issues2.9% Store Dynamics2.9% Consumer/Participant Market1.4%

©2007, SIA. All rights reserved. 210 Canadian Snow Sport Retail Market Study 2004/05 Source: SIA Canadian Snow Sport Retail Market Study 2004/05 Season For more information, please contact Kelly Davis at 703.556.9020. The Canadian Snow Sport Retail Market Study establishes the size of the snow sport industry for Canada’s 2004/05 retail season and provide information on the major categories of winter sport products. Sales through mass merchants such as Wal-Mart and Kmart, large mail order companies or Internet companies and department stores are not included in this study. All findings are based on information provided by retailers included in the sample supplied to the Leisure Trends Group by SnowSports Industries America (SIA). The sample primarily comprised of Specialty Shops, ski Specialty Shops with single and multiple locations, outdoor stores, snowboard Specialty Shops with single and multiple locations, cross-country Specialty Shops with single and multiple locations and independent and chain sporting goods stores. During June/July 2005, Leisure Trends Group completed 282 telephone interviews with snowsport retailers across Canada. Leisure Trends Group segmented a list of 1,864 snowsport retailers by Canadian provinces and set quotas based on the number of retailers in each province to ensure a balanced sample. The retailers in each of the nine provincial lists were randomized and interviewing proceeded until the quotas were met for each region.

©2007, SIA. All rights reserved. 211 Canadian Snow Sports Retailer Profile Average selling space devoted to winter sports products3,746 square feet Average yield per square foot$301* Percentage that carry alpine equipment/apparel57.8% Percentage that carry snowboard equipment/apparel70.9% Percentage that carry cross-country/touring equipment/apparel 61.0% Percentage that carry snowshoes51.2% Percentage that carry AT/Randonee product22.7% Percentage that carry Telemark product17.0% *Canadian dollars reported Source: SIA Canadian Snow Sport Retail Market Study 2004/05 Season

©2007, SIA. All rights reserved. 212 Retail Operation Dynamics Selling Space 2004/05 Question: What is the total square footage of your store that is dedicated to the sale of winter sport products? *Canadian dollars reported Source: SIA Canadian Snow Sport Retail Market Study 2004/05 Season Average Selling Space: 3,746 sq ft Average Yield/Square Foot: $301*

©2007, SIA. All rights reserved. 213 Retail Operation Dynamics Selling Space By Store Type 2004/05 Question: What is the total square footage of your store that is dedicated to the sale of winter sport products? *Canadian dollars reported Source: SIA Canadian Snow Sport Retail Market Study 2004/05 Season Square Footage Yield Per Square Foot* Ski Specialty (1 or more storefronts)4,153$227 Cross-Country (1 or more storefronts)3,838$204 Sporting Goods (more than 3 storefronts)3,423$236 Snowboard Specialty (1 or more storefronts)2,461$223 Sports Specialty (carry 2 or more categories of sports)2,157$278 Outdoor (hiking, climbing, camping operations that also carry winter sports product) 1,214$182

©2007, SIA. All rights reserved. 214 Retail Operation Dynamics Shop Services Offered 2004/05 Question: Does your store offer shop services (tuning, mounting, etc.)? Source: SIA Canadian Snow Sport Retail Market Study 2004/05 Season

©2007, SIA. All rights reserved. 215 Retail Operation Dynamics Store Website 2004/05 Question: Does your store have its own website? *Corporate websites for chain stores were not reported Source: SIA Canadian Snow Sport Retail Market Study 2004/05 Season

©2007, SIA. All rights reserved. 216 Retail Operation Dynamics Rental Product Carried 2004/05 Question: Which of the following equipment categories does your store have a rental department for? Source: SIA Canadian Snow Sport Retail Market Study 2004/05 Season Rental Equipment Sports Specialty (carries 2+ sports categories) Ski Specialty (1 or more storefronts) Snowboard Specialty (1 or more storefronts) Sporting Goods Chain (more than 3 storefronts) Outdoor Store (hiking, climbing, camping operations that also carry winter sports product) Cross- Country Specialty (1 or more storefronts) Alpine Skis18.9%50.0%0.0%26.8%3.6%5.9% Snowboards18.9%33.3%13.5%25.4%7.1%5.9% Cross- Country Skis 20.3%25.0%0.0%18.3%28.6%41.2% None of the above 70.3%38.9%86.5%73.2%64.3%58.8%

©2007, SIA. All rights reserved. 218 Manufacturers of snow sports equipment hire sales reps to promote and sell their products to buyers or retailers. There are three types of sales reps: independent sales reps, manufacturers reps and tech reps. Independent sales reps: This group of reps makes up slightly more than 90% of all reps. They are sales agents for the manufacturers of industry products; however, they carry several product lines and work for themselves or sometimes with a partner. So they are their own small company or business. They sell different brands from different companies and also various products that retailers need to buy for their shops. All of their income is derived from commissions. They also pay their own expenses like travel, benefits, etc. Manufacturers reps: This group of reps makes up 10% or less of all reps. These reps receive a salary and commission and work exclusively for one company selling their brands only. Most small start up companies will begin this way. Tech reps: This type of rep is usually a young new person which may work part-time or full- time for an Independent rep. They tend to do more of the grunt work for the actual rep. Some are paid directly by the company. Sales Reps

©2007, SIA. All rights reserved. 220 Skiing, the winter form of recreation as we know it today, is a relatively modern invention. It actually began in response to the need of people in cold snowy climates to have some means of transportation during the winter. The word “ski” has a Northern European linguistic root, describing a splinter cut from a log. It also became the Scandinavian term for shoe and was pronounced “shee”. It is known that skis called “hotling skis” were used by prehistoric inhabitants of Scandinavia since remnants of their skis have been found in peat bogs that archaeologists say are close to 5000 years old. Rock carvings of skiers have been found in northern Norway that date back to 2000 B.C., supporting the theory that skiing originated in the Stone Age. The first recorded reference to skiing activity did not come until 900 A.D. when a man named Snoore, a writer of sagas, described Vikings as “good skiers”. For the next 300 years, skis served as a means for simple transportation, for herding reindeer and hunting. Skiing technique was cross country in nature and equipment was primitive. Regular winter clothing was worn with a soft-leather mukluk type of boot to keep the feet warm. Skis were made of wood with straps of bark, straw or leather fastened through vertical holes to harness the foot to each ski. Other skis of that period were long pieces of wood hollowed out like canoes with a raised platform. Ski poles as we know them were not used. Rather, skiers carried one long stick for balance and braking. The History of Snow Sports

©2007, SIA. All rights reserved. 221 In the years between 1300 and 1800, the soldiers of Norway, Sweden, Russia and Finland put on skis during the winter months for military missions. The Norwegians had over 1,500 ski troops by the year 1776 and had written the first ski instruction book. In 1767, the first military ski competition was held in Norway. The meet consisted of four events: shooting while skiing at full speed down a hill; skiing through a deep wooded section; skiing down steep hills without poles; and a cross-country run with a pack and rifle. This was the first formal separation of alpine and cross country skiing. In 1820, the first advertisements for skis appeared in newspapers in Oslo, and the first ski dealers were in operation. But it was not until the middle of 1800 that skiing began to take hold as a sport. In 1840, Sondre Norheim, in his book The Story of Skiing, discovered the possibility of landing from a jump not on flat ground. Hence, the ski jump was invented. At about the same time, a skier from Laplands won a cross country race by using two shorter poles in each hand instead of one long pole. This was the transition from skiing for utility to skiing for pleasure. By the end of the 19th century, skiing had spread throughout Europe. The U.S. Norwegian immigrants brought skis into the U.S. that were 12 feet long and soon organized ski races in the Sierra Nevada. The first ski club was formed in 1861 in Norway called the Trysil Shooting and Skiing Club. The History of Snow Sports The Divergence of XC and Alpine Skiing

©2007, SIA. All rights reserved. 222 Inventions of the 1930s included the steel-edged ski, ski bindings (that could hold the boot securely to the ski) and uphill transportation (rope-tows, chairlifts, bars, etc) which brought skiing into the modern era. It was no longer necessary to be a superior athlete to enjoy the sport. These developments, coupled with the 1932 Winter Olympics at Lake Placid, NY, sparked a new and exciting interest in American skiing. No alpine ski areas existed in 1932 when the Winter Olympics Games came to America for the first time. Nordic events were the only ski events held at Lake Placid. With the installation of a crude rope tow on a hill outside of Woodstock, VT, in 1934, the ski area industry was born. By 1940, the infant ski industry was marked by new ski lift construction from New Hampshire to the far West. Following WWII - and the return of the famed 10th Mountain Division ski troops from the Alps to U.S. ski slopes - the sport of alpine skiing snowballed. By 1955, there were 78 lifts serving ski areas in North America. That figure skyrocketed to over 650 in the next decade, many located in regions not necessarily noted for abundant snowfall or big mountains. Ski areas began popping up in New England, the Midwest and Rocky Mountains. Lodges and resorts were being built to accommodate the large numbers of skiers that flocked to the areas on weekends. Railroads began operating “snow trains” to ski areas. Skiing equipment and warm clothing were in great demand and a new industry was born. The History of Snow Sports The Birth of the Ski Industry

©2007, SIA. All rights reserved. 223 The impetus behind the dramatic growth in ski facilities was the invention of snowmaking equipment in the mid-1950s, a technological development that not only lengthened the ski season in the snow belt states, but made the sport possible in areas where natural snowfall was less than abundant. Machine- made snow brought the sport within reach of millions of new skiers in the 1960s because it helped assure snow on the lower hills close to major urban areas. Another parallel development in the 1950s and ‘60s was the advent of mass marketing of the sport to non-skiers, a movement initiated by a Vermont ski area, Mount Snow, in 1954. Before its development, a few big resorts tailored their facilities to the beginner-intermediate skier. Mount Snow installed a huge network of bulldozed trails suitable for the lower-level skier and proved that what had previously been done for only 1,000-2,000 skiers could easily be done for 10,000. The move also greatly improved revenues. Just as resorts were burgeoning throughout North America, the equipment kept pace. Technological advances in ski boots and bindings design made alpine and cross country skiing more accessible to the outdoors-oriented, recreational participant. The first modern revolution in skis occurred in the mid-1960s when Howard Head developed the metal ski, freeing skis from their wooden roots. Soon after, skis were constructed of various materials included more exotic metals and fiberglass. In boots, Lange charted a new course with the buckle boots that replaced laces. Plastic boots replaced leather in the early 1970s. Bindings evolved from simple straps to steel cables to today’s step-in marvels of engineering. The History of Snow Sports

©2007, SIA. All rights reserved. 224 Because Mother Nature has created a short season (November to April) for the snow sports industry, capital improvements in the form of snowmaking have been necessary to extend the number of days available for the sport. The majority of large ski resorts in the United States are located in remote parts of the country. These resorts have the most consistent snowfall and are less affected by variations in the weather. Over the years, advances in technology have made these large resorts more accessible to more people. Smaller resorts serve populations closer to urban centers and are more dependent upon weather conditions. While resorts existed before World War II, it was after the war that the appeal of skiing exploded with small ski areas popping up around the mountains of New England, California and Colorado. Before long, first-class resorts, comprised of retail stores, accommodations, restaurants and other services, began to appear. The History of Snow Sports

©2007, SIA. All rights reserved. 226 Bibliography StudyContact 2006 NSGA Sports Participation Study: Snow Sports, National Sporting Goods Association NSGA, 847.296.NSGA 2005 NSGA Sports Participation Study: Snow Sports, National Sporting Goods Association NSGA, 847.296.NSGA NSAA Kottke National End of Season Survey 2006/07NSAA, 303.987.1111 NSAA National Demographic Study 2005/06NSAA, 303.987.1111 NSAA Economic Analysis of US Ski Areas 2004/05NSAA, 303.987.1111 SIA Retail Audit, Leisure Trends GroupSIA, 703.556.9020 2003/04 SIA SnowSports US Distribution Study, Leisure Trends GroupSIA, 703.556.9020 SIA Canadian Snowsport Retail Market Study 2004/05 Season, Leisure Trends GroupSIA, 703.556.9020 Average Snowsport Specialty Shop front, Leisure Trends GroupSIA, 703.556.9020 Summer Retail Sales Survey, Leisure Trends GroupSIA, 703.556.9020 SIA’s inSight™ version 5.0SIA, 703.556.9020 SIA SnowSports Consumer PanelSIA, 703.556.9020 SIA offers research reports to both members and non-members. Please contact Chris Semon for more information, at 703.556.9020.

©2007, SIA. All rights reserved. 227 The SIA Retail Audit monitors retail sales and inventory levels by using a representative sample of retail stores throughout the country that sell alpine, cross-country and snowboard merchandise. The sample stores send to Leisure Trends their end-month sales and inventory files in a variety of ways such as e-mail, modem transfer and diskette/tape. The table on the next slide describes the panel for the 2007/08 reporting season. While Specialty Shops report inventory data, chain stores do not. The end of October report (sales from August, 2007 through the end of October, 2007) represents data from urban and suburban locations. In a normal year, resort shops report sales beginning in the month of November. The data from panel stores are used to create a computer model that projects the sample data to the total population of stores selling alpine, cross-country and snowboard merchandise. In 2004, we conducted a distribution survey of snowsport stores and identified 1,744 Specialty Shop fronts and 1,364 chain store fronts. We are currently conducting another Distribution study, results will be available in late 2007. Each year, there are changes to the panel. These changes are caused by any number of reasons including closed stores, unwillingness to cooperate, data integrity issues and panel refinements. Source: SIA Retail Audit Methodology and Sample Size SIA Retail Audit

©2007, SIA. All rights reserved. 228 The following table represents the 2007/08 snow sport panels by channel of distribution and region. *Chain Store total TBD ** The Internet & Catalog retail channel for the 2006-07 Retail Audit currently consists of 13 Internet & Catalog retail managements which represent nearly 40% of the total Internet/catalog snow sports sales. 2007/08 Retail Audit issues and release dates: Seasonal Publication dates: Estimated Release Dates: 1. August – OctoberDecember 7, 2007 2. NovemberJanuary 7, 2008 3. DecemberFebruary 5, 2008 4. JanuaryMarch 5, 2008 5. FebruaryApril 7, 2008 6. MarchMay 5, 2008 Source: SIA Retail Audit Methodology and Sample Size SIA Retail Audit

©2007, SIA. All rights reserved. 229 1. Specialty Shops:  Higher priced merchandise  More technical products  Annual average sales per store front: $1.5 million  These are stores like Alpine Hut, Blades Board & Skate, Mesabi, Hudson Trail Outfitters, Retail Concepts (Sun & Ski Sports), Blue Ridge Mountain Sports Rental & Service Sales: (new in 06-07) Top Line Sales only  Includes sales from specialty and resort shops only. No Chains. 2. Chain Stores:  Lower priced merchandise  Less technical products  These are stores like Gart Sports / Sports Authority, Dunham’s, REI, Sport Chalet, Dicks Sporting Goods 3. Internet & Catalog Sales: (new in 06-07) includes Top Line + Brand/Model level sales  Includes sales from stand-alone catalog businesses, Internet only retailers and from brick & mortar stores that have Internet/catalog sales. Additionally, we do not distinguish between Internet sales from specialty and chain stores. SIA Retail Audit Retail Sales Channel Outline Source: SIA Retail Audit Due to confidentiality agreements between Leisure Trends Group and retailers on the panel, the list of participating retailers is not available. Sales through mass merchants such as Wal-Mart and Kmart, large mail order companies or Internet companies (ebay, Amazon, etc) and department stores are not included in the SIA Retail Audit.

©2007, SIA. All rights reserved. 230 The NSGA Sports Participation Study is a research program designed to measure the number of individuals seven years of age or older who participated in each of a number of different sports at least two times within the previous calendar year. A mail panel of more than 300,000 pre-recruited households were used for the sample. The panel is balanced on a number of characteristics determined to be key indicators of general purchase behavior, including household size and composition, household income, age of household head, socioeconomic status of the household, and region and market size. In February 2007, a self-administered questionnaire was mailed to 10,000 of these households. The sample is balanced to over-sample lower “return rate” segments, thereby yielding a return sample which is correctly representative of the continental United States based upon characteristics. The questionnaire asked the male and female heads of household and up to two other household members who were at least 7 years of age to indicate their age, the sports in which they participated in 2006, and the number of days of participation. The response rate was 60%. Sample returns were weighted to take into account over and under representation. The data was weighted for state and MSA market size and then for the US Bureau of Census categories of household size, gender, age, and income. The sampling error for snow sports participation is +/- 1%. NSGA Sports Participation Study 2006 Source: NSGA Sports Participation Study, 2006 calendar year To order, please contact NSGA, 1601 Feehanville Drive, Suite 300, Mount Prospect, IL 60056-6035, 847.296.NSGA

©2007, SIA. All rights reserved. 231 Snow Sports Web Sites SIA Sites www.thesnowtrade.orgAssociation site www.snowlab.comConsumer site www.winterfeelsgood.comNational PR Campaign www.wintertrails.orgWinter Trails Snowshoe Program Industry Media and Association (Trade) Sites www.nsaa.orgNational Ski Areas Association www.psia.orgProfessional Ski Instructors Assn. www.saminfo.comSki Area Management www.outdoorindustry.orgOutdoor Industry News www.nsga.orgNational Sporting Goods Association Consumer Snow Sports Sites www.powdermag.comPowder Magazine www.snowboard.comSnowboard www.skinet.comSki news site www.skiracing.comRacing news www.twsnow.comTransworld Snowboarding www.skipressmag.comSki Press Magazine www.skimag.comSKI Magazine www.Freeskier.comFreeskier Magazine www.skiingmag.comSKIING Magazine www.freezeonline.comFreeze Magazine www.usoc.orgU.S. Olympic Committee Olympic Sites www.usskiteam.comU.S. Ski Team Info

©2007, SIA. All rights reserved. 232 Detailed Table of Contents SectionTopic Slide Number The Snow Sports Market Overview Executive Summary6 All Snow Sports Products Units, Specialty7 All Snow Sports Products Dollars, Specialty8 Total Winter Products Sales9 Total Dollar Sales, Internet and Specialty10 Total Unit Sales, Internet and Specialty and Average Price11 Unit and Dollar Percentages, Equipment, Specialty12 Unit and Dollar Percentages, Equipment Accessories, Specialty13 Unit and Dollar Percentages, Apparel, Specialty14 Unit and Dollar Percentages, Apparel Accessories, Specialty15 Hottest Product Categories16 Coldest Product Categories17 Dollar Sales Percentage Share by Channel18 Sales by Week, Specialty19 Participation by Winter Sport20 Participant Profile, All Winter Sports21 Participation by Region22

©2007, SIA. All rights reserved. 233 Detailed Table of Contents Alpine Skiing Alpine Ski Executive Summary24 Alpine Skier Participation25 Alpine Skier Participation by Gender26 Alpine Skier Participation by Age27 Alpine Skier Participation by Household Income28 Alpine Skier Participation by Region29 Alpine Skier Average # of Days Participated30 Demographics of Alpine Skiers31 Skier Visits32 Alpine Skier Profile33 Historical Skier Visits34-35 Skier Visits36 Average Number of Lessons per Ski Area, Region and Lesson Type37 Average Number of Lessons per Ski Area cont..38 Alpine Equipment Unit Sales, Specialty39 Alpine Equipment Dollar Sales, Specialty40 Alpine Equipment Average Retail Prices, Specialty and Internet41

©2007, SIA. All rights reserved. 234 Detailed Table of Contents Alpine Skiing Alpine Skis, Unit Sales, Specialty42 Alpine Skis, Dollar Sales, Specialty43 Alpine Ski Unit Sales by Gender, Specialty44 Alpine Ski Average Retail Prices, Specialty and Internet45 Alpine Boots, Unit Sales, Specialty46 Alpine Boots, Dollar Sales, Specialty47 Alpine Boots, Unit Sales, Specialty by Gender48 Alpine Boots, Average Retail Price, Specialty and Internet49 Alpine Bindings, Unit Sales, Specialty50 Alpine Bindings, Dollar Sales, Specialty51 Alpine Bindings, Average Retail Price, Specialty and Internet52 Alpine Poles, Unit Sales, Specialty53 Alpine Poles, Dollar Sales, Specialty54 Alpine Poles, Average Retail Price, Specialty and Internet55 Alpine Apparel, Dollar Sales, Specialty56 Alpine Apparel, Unit Sales, Specialty57 Alpine Apparel, Average Retail Price, Specialty and Internet58 Alpine Apparel Tops, Unit Sales, Specialty59

©2007, SIA. All rights reserved. 235 Detailed Table of Contents Alpine Skiing Alpine Apparel Tops, Dollar Sales, Specialty60 Alpine Apparel Tops, Average Retail Price, Specialty and Internet61 Alpine Apparel Tops, Unit Sales by Gender, Specialty62 Alpine Apparel Tops, Dollar Sales by Gender, Specialty63 Alpine Apparel Tops, Average Price by Gender, Specialty and Internet64 Alpine Apparel Bottoms, Unit Sales, Specialty65 Alpine Apparel Bottoms, Dollar Sales, Specialty66 Alpine Apparel Bottoms, Average Price, Specialty and Internet67 Snowboard Executive Summary Snowboard69 Snowboarder Participation70 Snowboarder Participation by Gender71 Snowboarder Participation by Age72 Snowboarder Participation by Household Income73 Snowboarder Participation by Region74 Snowboarder Average Number of Days Participating75 Snowboarder Demographics76 Snowboarder Profile77

©2007, SIA. All rights reserved. 236 Detailed Table of Contents Snowboard Snowboarder Visits by Region78 Snowboard Lessons by Type and Region79 Snowboard Lessons by Type and Region cont.80 Snowboard Equipment Unit Sales, Specialty81 Snowboard Equipment Dollar Sales, Specialty82 Snowboard Equipment Average Retail Prices, Specialty and Internet83 Snowboards, Unit Sales, Specialty84 Snowboards, Dollar Sales, Specialty85 Snowboards, Average Retail Price, Specialty and Internet86 Snowboard Boots, Unit Sales, Specialty87 Snowboard Boots, Unit Sales, Specialty88 Snowboard Boots, Average Retail Price, Specialty and Internet89 Snowboard Bindings, Unit Sales, Specialty90 Snowboard Bindings, Dollar Sales, Specialty91 Snowboard Bindings, Average Retail Price, Specialty and Internet92 Snowboard Apparel, Unit Sales, Specialty93 Snowboard Apparel, Average Retail Price, Specialty and Internet94 Snowboard Apparel, Dollar Sales, Specialty95 Snowboard Apparel by Gender and Age, Unit Sales, Specialty96 Snowboard Apparel by Gender and Age, Dollar Sales, Specialty97 Snowboard Tops and Bottoms by Gender and Age, Average Retail Price, Specialty98

©2007, SIA. All rights reserved. 237 Detailed Table of Contents Nordic Skiing Nordic Skiing Executive Summary100 Cross Country Skier Participation101 Cross Country Skier Participation by Gender102 Cross Country Skier Participation by Age103 Cross Country Skier Participation by Household Income104 Cross Country Skier Participation by Region105 Cross Country Skier Average Days of Participation106 Cross Country Skier Demographics107 Cross Country Skier Profile108 Cross Country Ski Equipment (Skis, Boots, Bindings) Unit Sales, Specialty109 Cross Country Ski Equipment (Skis, Boots, Bindings) Dollar Sales, Specialty110 Cross Country Ski Equipment (Skis, Boots, Bindings) Average Retail Price, Specialty and Internet111 Telemark Ski Equipment (Skis, Boots, Bindings) nit Sales, Specialty112 Telemark Ski Equipment (Skis, Boots, Bindings) Dollar Sales, Specialty113 Telemark Ski Equipment (Skis, Boots, Bindings) Average Retail Prices, Specialty and Internet114

©2007, SIA. All rights reserved. 238 Detailed Table of Contents Snowshoes Snowshoe Unit Sales, Specialty 116 Snowshoe Dollar Sales, Specialty 117 Snowshoe Unit Sales, Specialty vs. Internet 118 Snowshoe Dollar Sales, Specialty vs. Internet 119 Snowshoe Average Retail Price, Specialty and Internet 120 BackCountry Accessories Backcountry Accessories Unit Sales, Specialty 122 Backcountry Accessories Unit Sales, Specialty 123 Backcountry Accessories Dollar Sales, Specialty 124 Backcountry Accessories Average Prices, Specialty and Internet 125 Backcountry Accessories Unit Sales, Specialty vs. Internet 126 Backcountry Accessories Dollar Sales, Specialty vs. Internet 127 Equipment and Apparel Accessories Equipment Accessories Unit Sales, Specialty 129 Equipment Accessories Dollar Sales, Specialty 130 Equipment Accessories Unit and Dollar Sales Percentage Shares, Specialty 131 Equipment Accessories Average Retail Prices, Specialty and Internet 132 Apparel Accessories Unit Sales, Specialty 134 Apparel Accessories Dollar Sales, Specialty 135 Apparel Accessories Unit and Dollar Percentage Share, Specialty 136 Apparel Accessories Average Retail Prices, Specialty and Internet 137

©2007, SIA. All rights reserved. 239 Detailed Table of Contents Participation Snow Sports Participant Profile139 Snow Sports Participation by Region140 Snow Sports Participation by Sport141 Alpine Skier Participation142 Alpine Skier Participation by Gender143 Alpine Skier Participation by Age144 Alpine Skier Participation by Household Income145 Alpine Skier Participation by Region146 Alpine Skier Average Days Participation147 Snowboarder Participation148 Snowboarder Participation by Gender149 Snowboarder Participation by Age150 Snowboarder Participation by Household Income151 Snowboarder Participation by Region152 Snowboarder Average Days Participation153 Cross Country Skier Participation154 Cross Country Skier Participation by Gender155 Cross Country Skier Participation by Age156 Cross Country Skier Participation by Household Income157 Cross Country Skier Participation by Region158 Cross Country Skier Average Days Participation159

©2007, SIA. All rights reserved. 240 Detailed Table of Contents SnowSports Consumer Panel SnowSports Consumer Panel 2006/07 End of Season Survey161-163 SnowSports Consumer Panel 2006/07 Holiday Season Survey164-166 SIA Model for Success SIA Model for Success Intermediate Study Highlights167-172 NSAA Research NSAA Kottke End of Season Survey Methodology174 NSAA Kottke End of Season Survey Key Highlights175 Skier Visits by Region176 Skier Visits by State177

©2007, SIA. All rights reserved. 241 Detailed Table of Contents NSAA Research Skier Visits by Time of Season178 Lift Tickets Prices179 Season Passes180 Average Lessons per Resort (Regions and Type)181 Average Lessons per Resort (Region/Type)182 Average Lessons per Resort by Age and Region183 NSAA Kottke Executive Summary184-185 NSAA National Demographic Profile186 NSAA Male and Female Riding/Skiing Profiles187 NSAA Resort Area Economic Analysis Executive Summary188-189 NSAA Resort Economic Analysis Financial Data Summary190 NSAA Resort Economic Analysis Revenue Source- What a Dollar Buys191 NSAA Resort Economic Analysis Revenue Source- What a Dollar Pays For192

©2007, SIA. All rights reserved. 242 Detailed Table of Contents Retailers Definition of Supplier/Manufacturer194 Number of Retailers, Resorts, and Other Companies195 Snow Sport Retailer History197 Average Retail Storefront199 SIA inSight version 5.0200 2006 Summer Retail Survey Highlights201 2003/04 Distribution Study Highlights202 Retailer Profile203 Retail Operation Dynamics - Selling Space204 Retail Operation Dynamics - Selling Space by Store Type205 Retail Operation Dynamics - Gender Composition206 Retail Operation Dynamics - Rental Equipment207 Retail Operation Dynamics - Factors that influence Sales208

©2007, SIA. All rights reserved. 243 Detailed Table of Contents Canadian Retailers Canadian Snow Sports Retailers - Summary210 Canadian Snow Sports Retailers - Retailer Profile211 Canadian Snow Sports Retailers - Selling Space212 Canadian Snow Sports Retailers - Selling Space by Store Type213 Canadian Snow Sports Retailers - Shop Service Offered214 Canadian Snow Sports Retailers - Store Website215 Canadian Snow Sports Retailers - Rental Products Carried216 217 Sales Reps Sales Reps - Definitions218 History History of Snow Sports219-224 Appendix Appendixes226-231 Table of Contents Detailed Table of Contents232-234

2 SnowSports Industries America (SIA) | SIA is the national not-for-profit, North American member-owned trade association representing the winter sports.

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2 SnowSports Industries America (SIA) | SIA is the national not-for-profit, North American member-owned trade association representing the winter sports.

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Presentation on theme: "2 SnowSports Industries America (SIA) | SIA is the national not-for-profit, North American member-owned trade association representing the winter sports."— Presentation transcript:

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