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Published byIsabel Newton Modified over 9 years ago
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BILLBOARD MAIL A Patented Direct Mail Piece. Advertisers purchase space on an envelope using it as their Billboard which subsidized the stamps cost. Billboard Mail provides those businesses interested in doing direct mailing with a pre-stamped envelope for much less than the cost of the stamp affixed.
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A Direct Mail piece using an envelope’s blank space as a “Billboard” for advertisers to put coupons, ads, etc. for their advertising purposes Multiple advertisers share the envelopes space (inside and outside - but not on the front) the advertisers are paying for the affixed “stamps” costs Now Direct Mail Businesses interested can purchase an envelope with the “first class” stamp affixed at the lowest cost possible to them for circulation and their marketing purposes. BILLBOARD MAIL - PATENTED METHOD
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The outside of the envelope can have specialty designs. The front of the envelope is blank and includes a full stamp. The back of the envelope’s space can be used or divided in many ways.
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Inside the envelope are variations of divided space used as desired to include multiple ads The inside of the envelope can be divided up with 1 to 15 or more advertisers, the amount of space per advertiser is reduced when the number of advertisers increases.
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RECEIVE FREE PRE-STAMPED ENVELOPES OR AT LOWEST COST VIA ADVERTISEMENTS Outside view of envelopeInside view of envelope
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DIRECT MAIL MAGAZINESINTERNETNEWSPAPERT.V.VALPAK COMPETITION Not everyone uses these forms but everyone receives mail!
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COSTS VARY BASED ON DESIGN, TYPE OF STAMP (FULL OR BULK RATES) QUANTITIES PURCHASED, AND TOTAL NUMBER OF ADVERTISERS Design of Envelope (blocks or map etc) First Class stamp affixed Bulk mail discounted rates Quantity of envelopes purchased Black & White Print Color Printing Number of Advertisers participating Size of envelopes used Direct Mailer receiving envelopes either free or a low cost of $.07 as an example. A good scenario is free to approximately $. 07 cents with a “first class” stamp affixed. A black and white #10 envelope (approximately 10,000 qty. ) with 18 advertisers. Each advertiser is paying average of $.05 cents for Ad space.
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Chamber of Commerce and/or membership based organizations of all types Real Estate or any industry related Small Businesses of all types Franchisee’s or businesses of all types (Advertisers can target market and be more specific to Direct Mailer needs and business types) A FEW EXAMPLES OF WHO COULD BE THE “DIRECT MAILER” OR BUSINESS TO USE ENVELOPES
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Chamber of Commerce Benefits Bring in revenue & cut CC mail costs for All (members and CC) Promoting Direct Mail marketing at discounts for members Lowest cost for a Direct Mail approach Assist in a direct mail marketing tool for members to grow their business with minimal costs New marketing vehicle & service for members Membership increase/retention Advertiser’s and/or Direct Mailers CAN BE BOTH Reaching a consumer via CC mailings (Intrusive style Marketing) Saving $ in shared Advertisements Great form of low cost co-operative marketing Can also purchase “pre-stamped” envelopes from CC at lowest cost. Exposure locally through other members who want to do Direct Mail pieces Convenience & New Vehicle for co-marketing Local exposure through co-op marketing with CC or members (Networking) CHAMBER OF COMMERCE AND OR MEMBERSHIP BASED ORGANIZATIONS
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REAL ESTATE INDUSTRY REALTORS AND ADVERTISERS TOGETHER Real Estate Agent Benefits Postage Paid Envelopes created through the expense of the advertisers to market listings. A “first class” pre-stamped envelope at a major discounted cost. Gives them an advantage to get a listing by telling the customer they will be marketing by mass mailing in addition to your other marketing tools given by Broker firm. Can mail to past customers with information and/or listings CRM. Advertiser Benefits Use space inside and outside an envelope for pennies per mailing. Reach consumers through Realtors marketing efforts. Get exposure without doing the physical labor at a great reduced cost. Build a camaraderie with the Realtor who would give recommendations they are looking to acquire. Get exposure through the Realtor who is a trusted source to the customer.
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Franchisee Benefits Receive pre-stamped envelopes at huge discount Will free up dollars for other forms of advertisements Can do promotional mailings & special sales Option to increase direct mailings or save on existing mailing costs Work with existing customer base and build stronger relationships with them Manufacturer Benefits / or Business Related Advertiser Promote Product via Franchise’s Help Franchise build their business Brand Recognition Reach consumer via Franchisee’s existing Customer base which is a trusted source Provide targeted customer with coupon Put advertising dollars to best use with invested interest in franchise owners Help others... help themselves FRANCHISEES
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Profit to XYZ Additional Profits 1/2 envelopes Free + 1/2 sold @ $.08 or more Advertising Cost 15 @ $.05 & 3 @$.07 Envelopes Produced Producer Company XYZ 10,000 Envelopes Total Cost $9,600 $1,170$400 25,000 Envelopes Total cost $24,000 $3,300$1000 50,000 Envelopes Total Cost $48,000 $6,900$2000 100,000 Envelopes Total Cost $96,000 $14,100$4000 COMPANY XYZ PRODUCES ENVELOPES FOR CIRCULATION TERMS AND CONDITIONS SUBJECT TO CHANGE
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