1. Newsbrands and mobile phones comScore MobiLens, Mobile Metrics & GSMA Mobile Media Metrics

2. Market Overview

3. Smartphone penetration
50.7m people now own a mobile phone in the UK, the majority of them are smartphones
Smartphone penetration
Smartphone ownership is up 5% on last year
Source: comScore MobiLens, 3 month average ending March 2015

4. EE is the largest operator in the UK
Market share of operators (vol %)
Source: comScore MobiLens, 3 month average ending March 2015

5. Samsung is the largest mobile phone manufacturer
Market share of handset manufacturer (vol %)
Source: comScore MobiLens, 3 month average ending March 2015

6. Google Android is the most popular smartphone operating system
Market share of Smartphone operating systems (vol %)
Source: comScore MobiLens, 3 month average ending March 2015

7. Majority of mobile phone users are using “connected media”
% of mobile phone owners that use connected media
Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, , stream or download music, or watch broadcast or on-demand video
Source: comScore MobiLens, 3 month average ending March 2015

8. Newsbrands on smartphones

9. Newsbrands reach 78% of total smartphone audience
% of people accessing newsbrands on smartphones
78%
Nearly 23 million Smartphone users access newsbrands
Via app or browser
Source: comScore Mobile Metrix March 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

10. Newsbrands on smartphones reach more than the BBC
73%
78%
Source: comScore Mobile Metrix March 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

11. Accessing newsbrands through a smartphone is particularly popular among young people
% of Smartphone owners accessing news
Source: comScore Mobile Metrix March 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

12. Newsbrands and cross-visiting
comScore GSMA December 2014
Please note: Cross visiting is not yet available on comScore Mobile Metrix so the following charts use the last available comScore GSMA data

13. Almost 9 out of 10 newsbrand visitors also visit social media sites
91% of newsbrand visitors also visit social media sites on their mobile browser or via app
Figures use browser and app data
Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

14. Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user
Figures use browser and app data
Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

15. More than 9 out of 10 newsbrand visitors also visit retail sites
90%
…of visitors to newsbrand sites also visit retail sites on their mobile browser
Figures use browser and app data
Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

16. Mobile newsbrand visitors are twice as likely to visit Amazon
Newsbrand visitors to Amazon index at 188
compared to average mobile internet user
Figures use browser and app data
Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group