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Published byDylan Francis Modified over 9 years ago
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Programming for Twentysomethings 1980-1990 2000-2010
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About 13.5 million About 17.9 million About 20 million
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Over 41 million About 20.5 million
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An Untapped Market? Associations Avg. 23.5% (Range: 15%-34%) Community Colleges (Range: 7%-41%) Avg. 14.9% Parks & Rec (Range: 2.7%-30%) Avg. 4.9% Public Schools Avg. 22% (Range: 15-29%) Universities (Range: 5.5%-25.8%) Avg. 17.3
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Programs Aren’t Tracking Associations 43% Community Colleges (Range: 7%-41%) 27% Parks & Rec (Range: 2.7%-30%) 33% Public Schools 50% Universities (Range: 5.5%-25.8%) 40%
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Who Are They?
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Ashridge Business School
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Gen Y Research Project
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www.ashridge.org.uk
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Forty percent of twenty somethings move back home with their parents. --The New York Times Magazine, 8/18/2010 Family Matters
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Median age at first marriage in 2009 was 26 for women and 28 for men --The New York Times Magazine, 8/18/2010 2/3 of men over the age of 25 say they want to raise a baby right now --Guttmacher Institute
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Education According to the College Board, the average student in 2008 left college with $23,000 in loans. --msnbc.com, 7/29/2010 About half of Millennial men and 60 percent of Millennial women older than 18 have at least some college education --National Journal Magazine, 5/8/2010
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Employment A Pew Research Report found that unemployment is the highest it’s been in 30 years for 18-29 year olds. --msnbc.com, 7/29/2010 Unemployment was 15.3% for those 20- 24 in June 2010. --msnbc.com, 7/29/2010 In March, unemployment for those 25 to 29, stood at 11.5 percent, more than double the level of three years ago. --National Journal Magazine, 5/8/2010
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A Primed Market? A National Institute of Mental Health study, which followed nearly 5,000 children found their brains were not fully mature until at least 25 (and it seems logical that it continues developing beyond that age). --The New York Times Magazine, 8/18/2010
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“Emerging Adulthood” Changes at the turn of the 21st century have laid the groundwork for a new stage between the ages of 18 and the late 20s. Need for more education for an information-based economy Fewer entry-level jobs Less rush to marry because of the general acceptance of premarital sex, cohabitation and birth control Young women delaying child birth due to a range of career options and access to assisted reproductive technology later in life. --Jeffrey J. Arnett, The New York Times Magazine, 8/18/2010
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Hot Topics: Recreation/Enrichment Pottery & Ceramics Stained Glass Sewing Zumba Exotic Dance Foreign Language Travel Abroad Digital Photography High End Cooking Chef lead classes Wine tasting Sushi Defensive Driving Motorcycle Education Home Improvement Martial Arts Aerobics Basketball Volleyball Pilates Yoga Kayaking Hiking
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Hot Topics: CPE/Workforce Training Nursing EMT/Paramedic Firefighting Pharmacy Technician Medical Coding Personal Trainer Wedding & Event Planner MS Office & Adobe Construction Welding Sprinkler Installation Electrical Safety Electrical Apprenticeships HVAC Solar Installation Workplace Essentials
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What Is Working for You? Themed Excursions Paranormal
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What Else Is Needed? Budgeting Financial Analysis & Management Communication Skills Teamwork Written English Evaluation and Feedback Giving & Receiving Risk Assessment & Risk Taking Strategic Planning
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Instruction Design “When it comes to learning, Generation Y do not simply hold preferences, but expectations.” --Carina Paine Schofield & Sue Honoré, The Ashridge Journal, Winter 2009-2010
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This Has Changed Our World
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As Learners Expect brief, concise and instant information Low threshold for boredom Parallel processing Visual, nonlinear and virtual
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Instructional Techniques Doing is more important than knowing Constructivist approach Social/collaborative Problem based learning
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What Should You Try? Offer online courses Develop virtual labs and simulations Create standard operating procedure materials: job aids, check lists, cheat sheets, etc. Develop smartphone applications
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Sample Online Tools http://www.hhmi.org/biointeractive/vlabs /cardiology/index.html http://www.hhmi.org/biointeractive/vlabs /cardiology/index.html http://www.transparent.com/wotd http://www.transparent.com/wotd
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