1. iProjector Lauren Broderick Alex Cox Eryn Eledge Katie Keller Dan Rosario

2. Agenda Product Offering Mission Statement Product Position The Market Competition Marketing Objectives Distribution Pricing Marketing Communications Financials Q&A

3. Product Offering Built-in projector implemented in the next generation of iPhones

4. Mission Statement “iProjector aims to provide consumers with the ability to conveniently share information with others.”

5. Product Position Technology Industry Smart Phone Category High Quality Convenience in Technology Innovation

6. Target Market Market Needs Ages 17-50 Middle to Upper Class Need & Appreciation for Technology

7. Market Segments Geographic's 43 Countries Demographics Ages 17 to 50 Professional and Technological Occupation Students $36,000 + Behavioral and Psychographic Factors Customer Loyalty Regular Users

8. Market Size & Growth

9. Market Trends Higher Screen Resolution Gaming Capabilities Higher Availability LTE Higher Focus on Low-End Devices

10. Competition

11. Marketing Objectives Awareness of Conveniences Convince Consumers of Need

12. Distribution Apple Third Party Facilities Suppliers

13. Pricing Standard Apple Pricing With a 2 Year Wireless Contract $199 (16 GB) $299 (32 GB) $399 (64 GB) No Contract $649 (16 GB) $749 (32 GB) $849 (63 GB)

14. Marketing Communications Advertising Commercials Print Ads Personal Selling Demonstrations Retail Stores Trade Shows Public Relations Key Notes CES Sales Promotions Wireless Contract

15. Financials

16. Break-even

17. Overview iProjector will satisfy iPhone consumers with a need to share information in a convenient way.

18. Questions?

19. References  Apple Inc. Apple reports third quarter results, 2013. Web. 16 Oct. 2013. http://www.apple.com/pr/library/2013/07/23Apple-Reports-Third- Quarter-Results.html  Brookstone. (2012). Pocket projector for iPhone4 and 4S devices. Retrieved from Brookstone: http://www.brookstone.com/pocket-projector-for- iphon4?bkiid=SearchResults|CategoryProductList|755165p  Costello, Sam. (2013, September 8). A list of Information about every U.S. iPhone Carrier. iPhone/iPod. Retrieved December 4, 2013, from http://ipod.about.com/od/introductiontotheiphone/a/Info- About-Every- U-S-Iphone-Carrier.htm  Ricknas, M. (2013, December 5). Four trends that will shape the smartphone market in 2014. Retrieved from http://www.citeworld.com/mobile/22749/smartphone-trends-2014  Samsung. (2012). Samsung galaxy beam. Retrieved from Samsung: http://www.samsung.com/global/microsite/galaxybeam/feature.html