1. EMRA FORUM: Friday, June 18 th 2010

2.  Separation of fundraising function from medical service function  Business with a heart INSTITUTIONALIZED FUNDRAISING

3.  SEPERATION OF FUNCTIONS

4.  WHO ARE OUR STAKEHOLDERS  WHAT IS OUR PRODUCT  WHO IS OUR TARGET AUDIENCE  WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS  WHAT KIND OF COMMUNICATION & MARKETING TOOLS  HOW DO WE ESTABLISH “PARTNER TO PARTNER” WITH OUR DONORS  HOW DO WE MAINTAIN OUR DONORS  BUSINESS WITH A HEART

5. BUSINESS WITH A HEART  WHO ARE OUR STAKEHOLDERS People who need the services of the King Hussein Cancer Center  Individuals  Corporate employees People who support the continual upgrading of the Center  Individuals  Corporations  Institutions  Governments

6. BUSINESS WITH A HEART  WHAT IS OUR PRODUCT We are selling to our stakeholders the view that they need to support the maintenance and continual upgrading of KHCC so that it remains the premier life-saving institution for them, their families, the underprivileged and others.

7.  WHO IS OUR TARGET AUDIENCE All local and regional stakeholders, including:  Small donors (individual & corporate)  Large donors (individual & corporate)  Governments (for advocacy)  Institutions BUSINESS WITH A HEART

8.  WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS 1.What do we fundraise for 2.How can the community join the fight against cancer BUSINESS WITH A HEART

9. 1. What do we fundraise for!  Upgrading the Medical Capacity of the Center  Supporting Early Detection & Awareness Programs  Supporting Patients (Financial & Therapeutically) BUSINESS WITH A HEART WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS

10. BACK TO SCHOOL PROGRAM

12. قصة سلام

13. BUSINESS WITH A HEART WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS 2. How can the community join the fight against cancer

14. BUSINESS WITH A HEART  WHAT KIND OF COMMUNICATION & MARKETING TOOLS  Know our donors: behavior/response  Allocate the budget for it  Use communication tools applied in normal business setting Face to face meetings to solicit larger donations Mass communication (newspapers, radios, TV ads) Direct communication (SMS, email shot, telephone calls) Social media as a fundraising channel

15.  HOW DO WE ESTABLISH “PARTNER TO PARTNER” WITH OUR DONORS  Evaluate projects on cost/benefit approach  Study the expected donation vs. cost vs. time and effort  Research partner credibility  Reject confidently unrewarding projects  Formalize relationship in an MOU Legal - Financial - Administrative - Media - Recognition BUSINESS WITH A HEART

16.  HOW DO WE MAINTAIN OUR DONORS  Thank you  Financial transparency & credibility  Financial reports, receipts  Share achievements and impact reports  Continuous communication about progress of KHCC  Recognize donors  Thank you letters  Press Releases  Email shots, banners, website BUSINESS WITH A HEART

17. DONOR WALL FOR EXCEPTIONAL GIVING

18. ANNUAL THANK YOU AD

19. KHCF FUNDRAISING ACTIVITIES A CLOSER LOOK

20. COIN COLLECTION CAMPAIGN Place a coin in our Coin Collection boxes located at different venues and stores in Jordan  The power of small donations  Visibility  Accessibility

21. FRIENDS PROGRAM

22. HOPE GALA

23. 5) COMMUNITY FOUNDATION The John D. Gerhart Center for Philanthropy and Civic Engagement

24. www.khcf.jo