2. Chapter 28 Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

3. Start Thinking... 1. What are your unique talents? 2. What skills (formal and informal) have you acquired? 3. In which area of the music industry do you aspire to work? Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

4. Chapter Goals Maximize awareness of the dozens of career options available in the music business to individuals possessing talent and ambition. Learn the different stages a prudent person should go through in planning and developing a career. Analyze what differentiates particular careers. Discover how to qualify for and prepare for particular careers, then focus on the prospects for employment. Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

5. Career Planning and Development Discovering Yourself Self-appraisal of temperament and talent Professional assessment of your temperament and talent Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

6. Career Planning and Development Defining Goals Personal needs and preferences Investigation of career options Short-term employment objectives Long-term career goals Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

7. Career Planning and Development Getting Prepared Education and training Apprenticeship and work experience Diplomas, degrees, licenses, union affiliations Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

8. Career Planning and Development Finding Work Surveying the job market:  current and potential Predicting entry  time, place, pay, status Breaking in:  auditions, demos, e-mails, letters, résumés, interviews Self-employment options Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

9. Career Planning and Development Climbing the Ladder Planning advancement:  status, income, power Vertical vs. horizontal job change Quitting vs. hanging on Attainment of career goals Realization of personal goals Periodic reassessment of goals Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

10. Career Planning and Development Retirement When and how Estimated financial requirements Remember:  Many one-time stars end their careers in a poor financial position because of lousy career planning Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

11. Creative Careers Professional songwriter Lyricist Composer of show music Composer of educational materials Composer of children’s music Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

12. Creative Careers Composer of classical music Arranger/orchestrator Music editor Music copyist Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

13. Directing/Producing Careers Music director-conductor Record producer Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

14. Performing Careers Singer Instrumentalist  keyboard players  guitarists  percussionists  wind instrument players  string players Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

15. Teaching Careers Studio teacher School music educator College music instructor Music therapist Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

16. Broadcasting/Film/Video Game Careers Radio broadcasting  disc jockey  program director  music director Film/TV broadcasting  composer of dramatic music  music supervisor  music editor/music cutter Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

17. Broadcasting/Film/Video Game Careers Music video/music special producer-director Video game scorer Audio programmer Advertising jingle writer Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

18. Music-Related Careers Critic/journalist/editor Music librarian Science and technology  sound engineer/technician  instrument design/maintenance  online music developer/operator Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

19. Music-Related Careers Managerial/executive Sales Legal services Visual arts/graphics Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

20. Entrepreneurs/ Starting Your Own Business Ranks of entrepreneurs expanded  rapid changes in music industry from 1990s  traditional business cutbacks  new technologies and changing mind-sets Independent and DIY labels now have  online promotion and distribution mechanisms  affordable home-studio recording equipment Monetary risks of failure lessened  required capital investment reduced Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners

21. For Further Thought... 1. Identify your desired career: What is an accurate description of your preferred career? How might you qualify and prepare for the work? What are the realistic employment prospects? Music Business Handbook and Career Guide, 10th Ed. © 2013 Sherwood Publishing Partners