1. Title slide The Next Communication Channel: Mobile Marketing and Beyond Leverage Mobile to Build extra transactions and business!

2. 1 in 4 Americans age 55 and over use Smartphones Smartphones 90 minutes Time it takes the average person to respond to an email. Time it takes the average person To respond to a text message: 90 SECONDS. Source: CTIA.org 75% of Americans use smartphones 85% - the percent of Americans with Smartphones by the end of 2015

3. Mobile Coupons get 8 to 10 times the redemption rate of traditional coupons 91% of all U.S…. Citizens have their mobile device within reach 24/7 95% of smartphone users looked up local information, & of those, 61% called & 59% visited the business. The majority of 25-34 year olds now own smartphones (64% and 53% respectively) Source: Borrell Associates Source: Morgan Stanley Source: Google IPSOS Source: Nielsen

4. Mobile Internet growth By 2014, mobile internet should take over desktop internet usage Source: PRNewswire.com

5. Industry ranges between 2-7% redemptions on Mobile offers and coupons Quantifiable Return on this direct media! Investment for 1000 coupons/messages to Database? About $30 or less ROI on 20 extra transactions across many stores 1,000 Customers built up in database 2% or Higher Redemption Rate on Promotion or Coupon pushed to 1,000 opt-ins Average Transaction (Example of Return-on-Investment on a small scale)

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