1. Bruce Lauber, Nancy Connelly, and Richard Stedman

2. Geographic Regions

3. Characteristics to Measure Awareness Concern Knowledge Stakeholder groups Behaviors Willingness to change behaviors Message testing Information sources

4. Working Assumption Most residents of New York State: Low awareness of invasive species Little knowledge of invasive species

5. Telephone Screening Survey Follow-up Web/Mail Survey Stakeholder Interviews

6. Awareness of Invasive Species Before I called today, had you ever heard the term “invasive species?” It means non-native plants and animals that can cause harm to the environment, the economy, and society. Have you ever heard of plants or animals like that?

7. Follow-up Survey and Interviews Questions that require awareness of invasive species Stakeholder-specific questions

8. Stakeholder Groups Follow-up Survey Anglers Boaters Campers Hikers Gardeners Interviews Water gardeners Aquarium owners Farmers/Nursery stock growers

9. Timeline Telephone screening survey Preliminary results from partial sample (11/2014) Preliminary results from full sample (12/2014) Full results (1/2015) Follow-up web/mail survey (4/2015) Stakeholder interviews (6/2015)

11. Methods Sampled by geographic regions using PRISMs as underlying structure Conducted enough interviews in each region to make region-specific estimates, and combine for statewide estimates Conducted telephone interviews between September and November, 2014.

12. Response Rate 79% of those reached by telephone completed the interview 3,406 interviews were completed 8% refused to be interviewed 3% could not be interviewed due to a language problem (14% in NYC & Long Island region)

13. Organization of Results General awareness of invasive species Stakeholder characterization Sources of information

14. Overall Awareness of Invasive Species

15. Awareness of Select Invasive Species

16. Example: Awareness of Zebra Mussels

17. Participation by Stakeholder Groups Stakeholder GroupsParticipated in past year Gardeners55.8 Hikers30.6 Anglers19.7 Campers17.1 Boaters11.4 Aquarium Owners9.2 Water Gardeners4.9 Farmers or Nursery Stock Growers2.4

18. % Who Know Something by Stakeholder Groups

20. Response Rate 47% responded 1,043 respondents

21. Organization of Results Knowledge of invasive species Concern about invasive species Stakeholder behaviors

22. Knowledge of Invasive Species

23. Concern about Invasive Species

25. Boater Behaviors 83% always drain water-holding compartments 7% never do 79% always clean vegetation off boat 3% never do 62% always dry boats before using in another water body 17% never do 34% always wash off their boat when they get home 18% never do

27. Camping: Bring firewood from home

28. Camping: Take leftover firewood home from campsite

29. Camping: Clean camping equipment

31. Hiker Behaviors 92% never take plants they find when they are hiking home with them to plant 8% sometimes do

32. Hikers: Clean off clothes and hiking gear

34. Gardeners

35. Timeline Telephone screening survey (complete) http://www2.dnr.cornell.edu/hdru/pubs/HDRUReport 15-2.pdf Follow-up web/mail survey (4/2015) Stakeholder interviews (6/2015)