1. Founded by: Flavoured tobacco use among Canadian Youth: the role of surveillance in policy development and framing Leia Minaker, PhD | May 28, 2014 CPHA 2014, Toronto

2. “…the measures would not inhibit the freedom of adults to choose tobacco products.” http://www.cbc.ca/news/canada/harper-urges-ban-on- candy-flavoured-tobacco-targeting-youth-1.718783 The Story: 2008

3. Bill C-32: Cracking Down on Tobacco Marketing Aimed at Youth Act came into force Banned certain flavours from cigarettes, little cigars, cigarillos and blunt wraps that weigh <1.4g Prohibits sale of these products in units <20 items http://www.hc-sc.gc.ca/ahc-asc/media/nr-cp/_2010/2010_112-eng.php The Story: 2010

4. So what happened?

5. Prime Time Peach, Rum, Raspberry Prime Time Plus Peach, Rum, Cherry Cigarillos before Bill C-32 “Cigars” after Bill C-32

6. Report released in October 2013 Multi-provincial media release Widespread media coverage Follow-up special supplement in Patterns and Trends report The Role of Surveillance

7. Media Coverage 7

8. Adults’ Flavoured Tobacco Use by Product Type 8

9. Youth Flavoured Tobacco Use 9

10. Key Findings Over half (52%) of Canadian youth tobacco users used flavoured products in the past 30 days 32% of smokers smoked menthol in the past 30 days Flavoured tobacco use varies by province (46% in Ontario; 59% in Quebec) Flavoured tobacco use varies by product (32% of cigarettes; 70% of smokeless tobacco) 10

11. What’s Next? Alberta: bill awaiting proclamation Ontario: bill introduced Manitoba: bill introduced Nova Scotia: gov’t intends to introduce a bill Saskatchewan: considering legislation New Brunswick: considering legislation British Columbia: urging feds to take action 11

12. Stay Tuned 12 http://www.chnet-works.ca Webinar releasing results of YSS 2012/2013 scheduled for June 3, 2014

13. The Propel Centre for Population Health Impact was founded by the Canadian Cancer Society and the University of Waterloo.