1. The Advisor’s Role in the “New World” For producer use only.

2. The Original Intent of the 401(k) Revenue Act of 1978  Included a provision that became Internal Revenue Code section 401(k), authorizing salary reductions in the form of deferred compensation as a source of plan contributions  It was originally intended to supplement a defined pension plan FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC. 2

3. 1980’s: Pension Burdens Transferred to the Employee FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC. 3

4. 1990’s: Plan Sponsor Interests FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC. 4

5. 2000’s: Participant Self Service FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC. 5

6. 2010’s: Regulated Participant Experience Today, the 401(k) plan is shifting its focus back to the needs of the participant: Lower Fees Higher Level of Service Higher Level of Financial Education Fiduciary Roles Participant Experience FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC. 6

7. The 401(k) Industry Needs Experts Keep up with retirement trends:  A new definition of retirement – participants working and volunteering through retirement  More mobile and connected – cell phones & social media  Increase in spending with fear of outliving savings *Source: Robert Laura, Putting Retirement Changes into Perspective – May 16, 2012 (Financial Advisor Magazine) FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC. 7

8. Stay ahead of the Trends Take a holistic approach to retirement savings and financial health:  Know the latest changes to programs that will enhance and affect retirement plan savings  Retirement planning is no longer a 20-30 year snapshot of bliss - it’s continual planning through retirement *Source: Robert Laura, Putting Retirement Changes into Perspective – May 16, 2012 (Financial Advisor Magazine) FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC. 8

9. Do You Know Your Audience? Plan Sponsors:  Plan aspirations have changed  Clearly defined services at reasonable fees  Plan Sponsors need help realizing the importance of fiduciary support FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC. 9

10. Show Your Value Plan Sponsors:  Help them understand their fiduciary duty  RFP process  IPS Statement  Benchmarking  Annual Review  Preparing them for a possible DOL investigation FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC. 10

11. Show Your Value Plan Sponsors:  Fiduciary Support –Limited scope ERISA Section 3(21) co-fiduciary service –Full scope ERISA Section 3(38) Investment Manager service –Written indemnification process from day one FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC. 11

12. Show Your Value Plan Sponsors:  Plan design with participant behaviors in mind –QDIA –Auto Enroll –Auto Escalation –Quarterly education meetings FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC. 12

13. Do You Know Your Audience? Participants:  Worry about their 401(k) balance  Want lower fees; better returns  Require representation  Seek a lifetime stream of income  Want to understand investment sophistication and risk tolerance FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC. 13

14. Show Your Value Participants:  Take a holistic approach when educating participants on their financial health  Make yourself available on a regular basis  Communicate through the tools they use In short: A 401k plan that works for them FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC. 14

15. 15 Prospect Like a Consultant Be prepared by planning for your first meeting with a prospective client in three easy steps: 1. Research the plan and the company 2. Rehearse the meeting 3. Demonstrate your value and expertise FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC.

16. 16 Prospect Like a Consultant Work toward solutions to convey back to the client at your second meeting:  Service Agreement  Solutions based selling FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC.

17. 17 Prospect Like a Consultant Be the cause of change, not the target of it. FOR INVESTMENT PROFESSIONAL USE ONLY, NOT FOR USE WITH THE GENERAL PUBLIC.

18. Why Mutual of Omaha For producer use only.

19. Sophisticated – Yet Simple A 401(k) experience that removes complexity for you, your clients and their employees –Institutional investment oversight by Callan Associates –Multiple levels of Fiduciary plan protection –QDIA Investment Continuum –Simplified Product Pricing 19

20. Easy to Do Business With No proprietary investment requirements Single point of contact to ensure a smooth on- boarding process A dedicated relationship manager serves as main point of contact* *For plans exceeding $500,000 20

21. Provides Peace of Mind Specifically designed for small to mid-size plans Plan Protection Options –3(38) investment management service –3(21) selection and monitoring service –3(16) administrative support service (coming soon) Individually Managed accounts (IMA) for employees who need additional investment advise Proven high-quality service 21

22. Stats to Back it Up 2012 Client Satisfaction Survey 1 Received a 94 percent overall client satisfaction rating 1 Chatham Partners – 2012 Mutual of Omaha Client Satisfaction Survey Overall Impressions MetricsRatings* Excellent reputation as a retirement services provider95% Provides high quality service93% Offers full range of services93% Easy to do business with91% Helps me fulfill my fiduciary responsibilities90% Provides good value for the money90% *Combined scores of “5”, “6”, and “7” - representing the highest levels of satisfaction and loyalty 22

23. Trusted Name A strong brand people have known and trusted for over 100 years (45 years in the retirement plans) Mutual of Omaha is a highly rated company with a strong capital position and solid liquidity See important disclosures on Slide 8 23

24. The Bottom Line We simplify the 401(k) experience through an easy to use solution that provides peace of mind and helps you get retirement right. 24

25. Thank You Investment options are offered through a group variable annuity contract (Forms 902-GAQC-09 or 902-GAQC-09(CT) or 902-GAQC-09(OR)) underwritten by United of Omaha Life Insurance Company for contracts issued in all states except New York. United of Omaha Life Insurance Company, Omaha, NE 68175 is licensed nationwide except in New York. Companion Life Insurance Company, Hauppauge, NY 11788 is licensed in New York and underwrites the group variable annuity (Form 900-GAQC-07(NY)). Each company accepts full responsibility for each of their respective contractual obligations under the contract but does not guarantee any contributions or investment returns except as to the Guaranteed Account and the Lifetime Guaranteed Income Account as provided under the contract. Neither United of Omaha Life Insurance Company, Companion Life Insurance Company, nor their representatives or affiliates offers investment advice in connection with the contract. United of Omaha Life Insurance Company and Companion Life Insurance Company are affiliates of Mutual of Omaha Insurance Company (Mutual of Omaha). Mutual of Omaha Insurance Company ratings do not pertain to the investment performance of the underlying investment options. All investments involve risks which include potential loss of principal. Mutual of Omaha commissioned Chatham Partners to conduct a client satisfaction survey to all group variable annuity contract customers of United of Omaha Life Insurance Company and Companion Life Insurance Company. The three-month survey, concluded in December 2012, had an overall customer response rate of 38%. Survey results are limited to those expressing an opinion. Chatham Partners provides customized market research, including win/loss sales analysis and client satisfaction studies, multi-client research studies, and strategy consulting services that help businesses understand the explicit, implicit and latent needs of clients and prospects. Chatham Partners is a leading independent market research firm and is not affiliated with Mutual of Omaha or any of its affiliated entities. Services may vary by plan and/or plan size. For producer use only. Not for use by the general public or any plan sponsor. 25