1. SEMC Vision & Goals VISION GOALS

2. STRENGTHS OUR REPUTATIONCURRENT PROCESSESCENTRALIZED COMMUNICATIONFLEX PAYMENT TERMSWORKING WITH BUSINESSESMORE SELF-HELP FOR STUDENTS

3. WEAKNESSES MARKETINGSAFETYOLD/RIGID PROCESSESEXPECTATIONSINTENTIONAL SCHEDULINGEARLY INTERVENTIONFINANCIAL AIDDEGREE PLAN PACKAGINGSTRENGTHEN COMMUNICATION FLOW BETWEEN DEPARTMENTS

4. OPPORTUNITIES REVIEW CURRENT RECRUITMENT PLAN AND PROCESSESMARKETINGIDENTIFY AREAS OF IMPROVEMENT AND INCLUSIONDEFINE PERFORMANCE BASED FUNDING FORMULACONDUCT STUDENT AND BUSINESS SURVEYSWORK WITH COMMUNITY AGENCIESTECHNOLOGYDUAL CREDIT OF HIGH SCHOOLSFIND A BETTER WAY TO MEASURE ENROLLMENT

5. THREATS COMPETITION WITHIN THE DISTRICTUNIFIED ENROLLMENT PROCESS FOR ALL STUDENTSALLOW DATA AND TRENDS TO DRIVE COURSE OFFERINGS Adult Basic Education Developmental Education DEVELOPING A SPECIFIC PLAN FOR EDUCATION PROGRAMSMARKETING ALL CAMPUSES OF ECCLACK OF PROFESIONAL DEVELOPMENT/CROSS-TRAINING

6. Goal #1Goal #2Goal #3 Suggested EMC Vision Statements Suggestion #1 “ To manage enrollment for El Centro College through innovation, inclusion and student success, through recruitment and retention in a diverse environment.” Suggestion #2 ”To provide access to educational opportunity, at optimal levels, to a diverse population to meet personal and professional goals of individuals, public feeder schools, business and industry from multiple locations of El Centro Community College whose aim is student success.”

7. Goal #1Goal #2Goal #3 Suggested EMC Vision Statements Suggestion #3 “To invite and inspire student enrollment and retention through promotion, innovation, inclusiveness and dedication to overall students success within a diverse, progressive, technological, urban environment.” Suggestion #4 ”To have clear, concise messaging and services to recruit and retain students. Always striving for continuous improvement, maintain ethics, mutual respect and integrity to promote successful outcomes for our students, our staff and our community”

8. Goal #1Goal #2Goal #3 In-Session SEMC Suggested Vision Statements 5. El Centro College seeks to develop a comprehensive college wide enrollment management approach that responds to academic, career and personal needs of our community through our programs and services. 6. El Centro College seeks to develop a comprehensive college wide enrollment management approach that transforms our community through student focused programs and services that respond to academic, career and personal needs.

9. Goal #1Goal #2Goal #3 In-Session SEMC Suggested Vision Statements 7. El Centro College seeks to develop and communicate an innovative, comprehensive and transformational college wide enrollment management approach that responds to academic, career and personal needs of our community through student focused programs and services. 8. To have clear, concise messaging and services to recruit and retain students. Always striving for continuous improvement and dedication to overall student success within a diverse, progressive, technological, urban environment.

10. SEMC’s Vision Statement El Centro College seeks to develop and communicate an innovative, comprehensive and transformational college-wide enrollment management approach that responds to academic, career and personal needs of our community through student-focused programs and services. StrengthsWeaknesses Opportunities Threats

11. Suggested EMC Goals Maintain optimal level of enrollmentExpand the usage of technology within our marketing strategiesCampaigning to address our weaknessesDiscovering innovative ways to inspire enrollmentDegree Plan packagingMaking data informed and driven decisionsPromote student success