Presentation is loading. Please wait.

Presentation is loading. Please wait.

Outline Advertising and society Ethical issues in advertising

Published byJustin Phelps Modified over 9 years ago

Similar presentations

Presentation on theme: "Outline Advertising and society Ethical issues in advertising"— Presentation transcript:

1 Chapter 2 Advertising and Society: Ethics, Regulation, and Social Responsibility
Outline Advertising and society Ethical issues in advertising Advertising’s legal and regulatory environment Federal case law affecting advertising Advertising and the FTC Advertising and other regulatory agencies Social responsibility and self-regulation

2 Advertising and Social Responsibility
Ethical issues Advocacy Accuracy Acquisitiveness Is being ethical a problem? Chapter 2: Advertising and Society

3 Social Responsibility
Public service announcements (PSAs) Ad Council Social marketing Chapter 2: Advertising and Society

4 Six Key Issues in Advertising
Puffery Taste and advertising Product categories and taste Current issues Chapter 2: Advertising and Society

5 Six Key Issues in Advertising
Stereotyping in advertising Women in advertisements Racial and ethnic stereotypes Senior citizens Gay and lesbian consumers Advertising to children Chapter 2: Advertising and Society

6 Six Key Issues in Advertising
Advertising controversial products Tobacco Alcohol Gambling Prescription drugs Subliminal advertising Chapter 2: Advertising and Society

7 Federal Case Law Affecting Advertising
First Amendment case law Privacy case law developments: online advertising Chapter 2: Advertising and Society

8 Advertising and the FTC
Federal Trade Commission (FTC) Some FTC responsibilities Deception Reasonable basis for claims Comparative advertising Endorsements Demonstrations Chapter 2: Advertising and Society

9 Advertising and the FTC
FTC deceptive and unfair advertising remedies Consent decrees Cease-and-desist orders Corrective advertising Substantiating advertising claims Consumer redress Hold the ad agency legally responsible Chapter 2: Advertising and Society

10 Advertising and Other Regulatory Agencies
Food and Drug Administration (FDA) Federal Communications Commission (FCC) Additional Federal Regulatory Agencies U.S. Postal Service; Bureau of Alcohol, Tobacco, and Firearms; U.S. Patent Office; Library of Congress Chapter 2: Advertising and Society

11 Social Responsibility and Self-Regulation
Self-discipline Self-regulation: pure and co-opted National Advertising Division of the Better Business Bureau (NAD) National Advertising Review Board (NARB) Local regulation Media regulation and advertising Chapter 2: Advertising and Society

Download ppt "Outline Advertising and society Ethical issues in advertising"

Similar presentations

Advertising Agencies and the Marketing Mix. Advertising Agency An advertising agency is a company made up of professionals who specialize in providing.

Advertising Agencies and the Marketing Mix. Advertising Agency An advertising agency is a company made up of professionals who specialize in providing.
Part 1 Enduring Principles in Times of Turmoil 3-1.

Part 1 Enduring Principles in Times of Turmoil 3-1.
1  2007 Thomson South-Western Ethical, Regulatory, and Environmental Issues in Marketing Communications Chapter Three.

1  2007 Thomson South-Western Ethical, Regulatory, and Environmental Issues in Marketing Communications Chapter Three.
Regulatory, Ethical, and “Green” Issues in Marketing Communications

Regulatory, Ethical, and “Green” Issues in Marketing Communications
Social, Ethical, and Regulatory Aspects of Advertising and Promotion

Social, Ethical, and Regulatory Aspects of Advertising and Promotion
Social, Ethical, and Regulatory Aspects of Advertising and Promotion

Social, Ethical, and Regulatory Aspects of Advertising and Promotion
Chapter two The Economic, Social, and Regulatory Aspects of Advertising McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill.

Chapter two The Economic, Social, and Regulatory Aspects of Advertising McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill.
1 Ch. 3. Advertising and Society. 2 Advertising’s Legal and Regulatory Environment.

1 Ch. 3. Advertising and Society. 2 Advertising’s Legal and Regulatory Environment.
Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 13.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 13.
Regulations and Ethical Concerns Chapter 14 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall 14-1.

Regulations and Ethical Concerns Chapter 14 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall 14-1.
Regulations and Ethical Concerns

Regulations and Ethical Concerns
& Advertising Society n Today, we can discuss and debate the material in Chapter 3. n Economics l The effect of advertising on our economy n Ethics l The.

& Advertising Society n Today, we can discuss and debate the material in Chapter 3. n Economics l The effect of advertising on our economy n Ethics l The.
Regulation of Advertising and Promotion © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Regulation of Advertising and Promotion © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
1 National Marketers of Dietary Supplements Settle FTC Charges Defendants to Pay $2.2 Million in Redress Direct mail marketers have agreed to pay $2.2.

1 National Marketers of Dietary Supplements Settle FTC Charges Defendants to Pay $2.2 Million in Redress Direct mail marketers have agreed to pay $2.2.
1 Matakuliah: G0492 / English for Advertising Tahun: 2005/2006 Advertising and Society Ethics Regulation Social Responsibility.

1 Matakuliah: G0492 / English for Advertising Tahun: 2005/2006 Advertising and Society Ethics Regulation Social Responsibility.
Social, Ethical, and Regulatory Aspects of Advertising

Social, Ethical, and Regulatory Aspects of Advertising
Regulation of Advertising and Promotion 21 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

Regulation of Advertising and Promotion 21 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
& Advertising Society nEconomics l The effects of advertising on our economy n Ethics l The effects of advertising on our society n Regulation l Our attempts.

& Advertising Society nEconomics l The effects of advertising on our economy n Ethics l The effects of advertising on our society n Regulation l Our attempts.
1 Module 6 Sectors and Industries. 2 Module 6 - Learning Objectives Define industry and sector. Differentiate between sectors. Evaluate an industry on.

1 Module 6 Sectors and Industries. 2 Module 6 - Learning Objectives Define industry and sector. Differentiate between sectors. Evaluate an industry on.

Similar presentations

Ads by Google